Stellantis
Parts and Service Marketing Intelligence Manager
Stellantis, Auburn Hills, Michigan, United States, 48326
Opportunity
It is an exciting time at Stellantis Parts & Services as we aspire to be the Lead Provider of Service Solutions for All Vehicles, All Brands and All Customers. We are no longer just a traditional OE business unit. We are well on our way to become a comprehensive 360 aftermarket player, offering a full range of products and services that address the evolving needs of our customers, enabling us to enhance customer retention and cultivate long-term loyalty throughout the entire vehicle lifecycle
Mission To lead the global marketing intelligence function by delivering actionable customer insights, orchestrating research methodologies, optimizing budget efficiency, and ensuring strategic impact across global and regional P&S stakeholders.
Key Responsibilities
Customer Research & Insights
Design, manage, and execute global customer surveys (quantitative and qualitative).
Lead global product clinics, subscription studies, and willingness-to-pay research.
Translate insights into strategic recommendations to support product, marketing, and service decisions.
Budget Management & Efficiency
Oversee the global P&S MI budget, ensuring optimal allocation and ROI.
Identify synergies across brands and regions to streamline research investments.
Stakeholder Engagement & Activation
Ensure insights are activated through compelling storytelling and integrated into decision-making processes.
Collaborate with global functions, brands, and regional teams to align intelligence with business priorities.
Ensure proper storage, accessibility, and obsolescence management of insights and deliverables.
Methodology & Standards Leadership
Serve as the methodological reference for customer research, ensuring consistency, neutrality, and rigor.
Maintain and evolve best practices in data collection, analysis, and reporting.
Cross-Functional Collaboration
Act as a central orchestrator of the MI ecosystem, fostering collaboration across Product, Brand, Data Science, and Strategy teams.
Lead initiatives like naming governance, trend foresight, and customer segmentation.
Data Strategy & Tools
Support the development of unified customer knowledge platforms (e.g., data lakes, dashboards).
Promote the use of advanced analytics tools (e.g., MTab, Databricks) to enhance insight generation.
Basic Qualifications
Bachelor's degree in Marketing, Business, Statistics, or related field.
5+ years of experience in marketing intelligence, customer research, or customer insights institutes.
Strong analytical and storytelling skills; ability to influence senior stakeholders.
Experience managing international research programs and budgets.
Proficiency in survey tools, data visualization platforms, and statistical software (Notions on AI-empowered applied to MI activities).
Preferred Qualifications
MBA.
Benefits Salaried Employee Benefits (US, Non-Represented)
Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
#J-18808-Ljbffr
Mission To lead the global marketing intelligence function by delivering actionable customer insights, orchestrating research methodologies, optimizing budget efficiency, and ensuring strategic impact across global and regional P&S stakeholders.
Key Responsibilities
Customer Research & Insights
Design, manage, and execute global customer surveys (quantitative and qualitative).
Lead global product clinics, subscription studies, and willingness-to-pay research.
Translate insights into strategic recommendations to support product, marketing, and service decisions.
Budget Management & Efficiency
Oversee the global P&S MI budget, ensuring optimal allocation and ROI.
Identify synergies across brands and regions to streamline research investments.
Stakeholder Engagement & Activation
Ensure insights are activated through compelling storytelling and integrated into decision-making processes.
Collaborate with global functions, brands, and regional teams to align intelligence with business priorities.
Ensure proper storage, accessibility, and obsolescence management of insights and deliverables.
Methodology & Standards Leadership
Serve as the methodological reference for customer research, ensuring consistency, neutrality, and rigor.
Maintain and evolve best practices in data collection, analysis, and reporting.
Cross-Functional Collaboration
Act as a central orchestrator of the MI ecosystem, fostering collaboration across Product, Brand, Data Science, and Strategy teams.
Lead initiatives like naming governance, trend foresight, and customer segmentation.
Data Strategy & Tools
Support the development of unified customer knowledge platforms (e.g., data lakes, dashboards).
Promote the use of advanced analytics tools (e.g., MTab, Databricks) to enhance insight generation.
Basic Qualifications
Bachelor's degree in Marketing, Business, Statistics, or related field.
5+ years of experience in marketing intelligence, customer research, or customer insights institutes.
Strong analytical and storytelling skills; ability to influence senior stakeholders.
Experience managing international research programs and budgets.
Proficiency in survey tools, data visualization platforms, and statistical software (Notions on AI-empowered applied to MI activities).
Preferred Qualifications
MBA.
Benefits Salaried Employee Benefits (US, Non-Represented)
Health & Wellbeing Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits 12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
#J-18808-Ljbffr