UPSIDE Foods
Senior Associate Brand Manager - Brand
UPSIDE Foods, Emeryville, California, United States, 94608
Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from real animal cells. These products are not vegan or vegetarian—they are delicious meat, made without the need to raise and slaughter billions of animals. In doing so, the company aims to address some of the most pressing environmental, animal welfare, and public health challenges, while still giving people the meat they love.
Founded as the world’s first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck) and to sell a cultivated meat product in the United States. The company believes that people shouldn’t have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood.
UPSIDE Foods has won various industry awards, including New York Times’ Good Tech Awards, FastCo’s Next Big Thing in Tech and World Changing Ideas Awards, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth Fund (ADG), Baillie Gifford, Bill Gates, Cargill, John Doerr, John Mackey, Kimbal and Christiana Musk, Norwest, Richard Branson, Softbank, Temasek, Threshold, Tyson Foods, and others.
About this job:
Are you ready to be at the heart of marketing for a world-changing brand? We're looking for a Senior Associate Brand Manager to join our team and play a pivotal role in shaping the future of UPSIDE. It isn’t an overstatement to say that success in this role means success for a category that could change the trajectory of the way humans eat. This isn't just about ads; it's about making a tangible impact on our future by connecting with consumers to create a movement.
As a Senior ABM, you'll be a leader and a strategist, turning bold ideas into actionable plans that drive both short-term revenue and long-term brand growth. You'll operate at the intersection of consumer understanding, creative vision, and business objectives, leading cross-functional teams and agency partners to bring campaigns and activations to life.
If you're a creative, action-oriented marketer with a passion for brand building and social media, comfortable navigating a fast-paced environment and influencing across all levels of an organization, this is the role for you.
Responsibilities include:
Brand Strategy & Campaign Leadership:
Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas. Develop and execute integrated marketing campaigns, partnering with award-winning agencies to find innovative ways to reach consumers across all channels, with a specific focus on emerging platforms. Champion “Brand Stands,” developing brand activations that resonate culturally with our target consumer and inspire new ways of thinking about cultivated meat. Develop a deep understanding of the consumer and leverage insights to drive brand and campaign strategy. Analyze data (POS, consumer panel, shipment, financial) to understand business performance, measure marketing program effectiveness with an ROI lens, and make optimization recommendations.
Cross-Functional Collaboration & Project Management:
Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels. Collaborate closely with sales, legal, finance, and agency partners to take ideas from concept to reality. Manage innovation and renovation commercialization and launches, leading projects through the stage-gate process and conducting post-launch analysis. Manage project timelines, budgets, and deliverables for all campaigns and activations, ensuring objectives are met on time and on budget. Run discussions during presentations with agencies, crossfunctionals, and internal senior leadership.
Digital & Social Media Engagement:
Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations. Own influencer relations in partnership with agencies. Manage UPSIDE website maintenance.
Manage the Brand budget. Working with finance to ensure accuracy of expenditures, including PO and invoice processing, tracking, and forecasting. Lead Advertising Production and Agency Fees budget, including day-to-day administration. About you:
Bachelor’s Degree (MBA preferred) in Business, Marketing, or related field 3+ years of marketing experience (prior experience in innovative products/categories and CPG preferred) Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred) Outstanding verbal, written and interpersonal communications skills Creative thinker with strong analytical skills Operates with a sense of urgency Strong leadership and results driven Passion for mission-driven food innovation Growth mindset and consumer oriented Compensation Range : $105,000 - $130,000* *Pay may vary depending on factors including job-related knowledge and skills.
Stock options for all full-time incoming team members! 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision) Pet insurance for your furry family members! Unlimited PTO Employee Engagement Council Company-sponsored learning & development opportunities UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.
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* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Why UPSIDE Foods? Tell us why you want to work with us (consider this your cover letter): * Are you legally authorized to work in the US? * Select... Will you now or in the future require Visa sponsorship to work in the US? * Select... UPSIDE Custom Demographic Questions
At UPSIDE Foods, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. This core value is a pillar of our business and critical to our success. Your responses will be used (in aggregate only) to help us evaluate the diversity of our job applicant pool and how we can improve our efforts to attract a diverse range of candidates. Your responses will not be associated with your specific application and will not in any way be used in the hiring decision. Select... I identify as transgender: * Select... I identify my sexual orientation as: * Select... I identify my ethnicity as (mark all that apply): * Select... Select... I have a physical disability: * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in UPSIDE Foods’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas. Develop and execute integrated marketing campaigns, partnering with award-winning agencies to find innovative ways to reach consumers across all channels, with a specific focus on emerging platforms. Champion “Brand Stands,” developing brand activations that resonate culturally with our target consumer and inspire new ways of thinking about cultivated meat. Develop a deep understanding of the consumer and leverage insights to drive brand and campaign strategy. Analyze data (POS, consumer panel, shipment, financial) to understand business performance, measure marketing program effectiveness with an ROI lens, and make optimization recommendations.
Cross-Functional Collaboration & Project Management:
Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels. Collaborate closely with sales, legal, finance, and agency partners to take ideas from concept to reality. Manage innovation and renovation commercialization and launches, leading projects through the stage-gate process and conducting post-launch analysis. Manage project timelines, budgets, and deliverables for all campaigns and activations, ensuring objectives are met on time and on budget. Run discussions during presentations with agencies, crossfunctionals, and internal senior leadership.
Digital & Social Media Engagement:
Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations. Own influencer relations in partnership with agencies. Manage UPSIDE website maintenance.
Manage the Brand budget. Working with finance to ensure accuracy of expenditures, including PO and invoice processing, tracking, and forecasting. Lead Advertising Production and Agency Fees budget, including day-to-day administration. About you:
Bachelor’s Degree (MBA preferred) in Business, Marketing, or related field 3+ years of marketing experience (prior experience in innovative products/categories and CPG preferred) Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred) Outstanding verbal, written and interpersonal communications skills Creative thinker with strong analytical skills Operates with a sense of urgency Strong leadership and results driven Passion for mission-driven food innovation Growth mindset and consumer oriented Compensation Range : $105,000 - $130,000* *Pay may vary depending on factors including job-related knowledge and skills.
Stock options for all full-time incoming team members! 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision) Pet insurance for your furry family members! Unlimited PTO Employee Engagement Council Company-sponsored learning & development opportunities UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.
Create a Job Alert Interested in building your career at UPSIDE Foods? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Why UPSIDE Foods? Tell us why you want to work with us (consider this your cover letter): * Are you legally authorized to work in the US? * Select... Will you now or in the future require Visa sponsorship to work in the US? * Select... UPSIDE Custom Demographic Questions
At UPSIDE Foods, we value belonging and believe in fostering an environment where a diversity of perspectives can thrive. This core value is a pillar of our business and critical to our success. Your responses will be used (in aggregate only) to help us evaluate the diversity of our job applicant pool and how we can improve our efforts to attract a diverse range of candidates. Your responses will not be associated with your specific application and will not in any way be used in the hiring decision. Select... I identify as transgender: * Select... I identify my sexual orientation as: * Select... I identify my ethnicity as (mark all that apply): * Select... Select... I have a physical disability: * Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in UPSIDE Foods’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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