Gymreapers
Employment Status: Full-Time, Benefits Eligible
Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)
Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)
Reports To: VP of Marketing
Job Summary Gymreapers operates a high-velocity launch environment spanning products, campaigns, athletes, and events across multiple sales channels.
As the Go-To-Market (GTM) Project Manager, you are responsible for planning, coordinating, and managing the execution of all go-to-market initiatives. This role owns timelines, dependencies, and deliverables across marketing, content, eCommerce, and operational teams to ensure launches are delivered accurately and on time.
Working closely with the VP of marketing, the GTM Project Manager provides structure, visibility, and process discipline to complex, cross-functional initiatives, enabling Gymreapers to execute launches with consistency, speed, and reliability.
About Gymreapers At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look‑a‑likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.
With our mantra, “NOTHING IS GIVEN,” we embody a relentless pursuit of excellence, innovation, and community-building.
Core Values
Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice
Key Responsibilities Go-To-Market Execution
Own end-to-end GTM timelines for:
Product launches
Campaigns
Drops and promotions
Events and athlete activations
Translate strategy into clear project plans, milestones, and deliverables
Maintain master GTM calendars
Cross-Functional Coordination
Act as the central point of coordination between:
Content & Creative
Performance Marketing
Lifecycle (Email/SMS)
Ecommerce (DTC & Amazon)
Product & Supply Chain
Run weekly GTM standups and launch readiness reviews
Ensure handoffs are clean and timely
Timeline & Accountability Management
Enforce deadlines and deliverable ownership
Identify risks, blockers, and dependencies early
Escalate issues quickly to the Director of Marketing
Ensure no launch goes live without required assets and approvals
Channel & Asset Readiness
Ensure DTC launches include:
Site updates
PDP readiness
Email/SMS alignment
Paid traffic readiness
Ensure Amazon launches include:
Final listings & assets
A+ content
Advertising readiness
Ensure creative is delivered before performance needs it
Process & Systems
Own marketing project management tools and workflows
Build GTM templates, checklists, and SOPs
Drive post‑launch retrospectives and continuous improvement
Reduce chaos and last‑minute execution risk
What Success Looks Like (6–12 Months)
Launches consistently hit timelines
Fewer last‑minute scrambles or missed deliverables
Clear visibility into what’s launching and when
Improved trust across teams
Faster, more predictable execution
Required Experience
4–7+ years in project management or GTM roles
Experience supporting marketing and eCommerce teams
Strong organizational and communication skills
Proven ability to manage multiple workstreams at once
Traits We’re Looking For
Highly organized and detail-oriented
Comfortable pushing for accountability
Calm, structured, and proactive
Execution‑obsessed
No ego, high ownership
Benefits/Perks
Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on‑site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short‑term and Long‑term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option
Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.
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Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)
Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)
Reports To: VP of Marketing
Job Summary Gymreapers operates a high-velocity launch environment spanning products, campaigns, athletes, and events across multiple sales channels.
As the Go-To-Market (GTM) Project Manager, you are responsible for planning, coordinating, and managing the execution of all go-to-market initiatives. This role owns timelines, dependencies, and deliverables across marketing, content, eCommerce, and operational teams to ensure launches are delivered accurately and on time.
Working closely with the VP of marketing, the GTM Project Manager provides structure, visibility, and process discipline to complex, cross-functional initiatives, enabling Gymreapers to execute launches with consistency, speed, and reliability.
About Gymreapers At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look‑a‑likes.
We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.
With our mantra, “NOTHING IS GIVEN,” we embody a relentless pursuit of excellence, innovation, and community-building.
Core Values
Grow or Die
Customer Obsession
Extreme Ownership
Nothing is Given // Everything is Earned
Be Humble
1% Better Everyday
Live with Integrity
Sacrifice
Key Responsibilities Go-To-Market Execution
Own end-to-end GTM timelines for:
Product launches
Campaigns
Drops and promotions
Events and athlete activations
Translate strategy into clear project plans, milestones, and deliverables
Maintain master GTM calendars
Cross-Functional Coordination
Act as the central point of coordination between:
Content & Creative
Performance Marketing
Lifecycle (Email/SMS)
Ecommerce (DTC & Amazon)
Product & Supply Chain
Run weekly GTM standups and launch readiness reviews
Ensure handoffs are clean and timely
Timeline & Accountability Management
Enforce deadlines and deliverable ownership
Identify risks, blockers, and dependencies early
Escalate issues quickly to the Director of Marketing
Ensure no launch goes live without required assets and approvals
Channel & Asset Readiness
Ensure DTC launches include:
Site updates
PDP readiness
Email/SMS alignment
Paid traffic readiness
Ensure Amazon launches include:
Final listings & assets
A+ content
Advertising readiness
Ensure creative is delivered before performance needs it
Process & Systems
Own marketing project management tools and workflows
Build GTM templates, checklists, and SOPs
Drive post‑launch retrospectives and continuous improvement
Reduce chaos and last‑minute execution risk
What Success Looks Like (6–12 Months)
Launches consistently hit timelines
Fewer last‑minute scrambles or missed deliverables
Clear visibility into what’s launching and when
Improved trust across teams
Faster, more predictable execution
Required Experience
4–7+ years in project management or GTM roles
Experience supporting marketing and eCommerce teams
Strong organizational and communication skills
Proven ability to manage multiple workstreams at once
Traits We’re Looking For
Highly organized and detail-oriented
Comfortable pushing for accountability
Calm, structured, and proactive
Execution‑obsessed
No ego, high ownership
Benefits/Perks
Competitive Pay
Company paid holidays
Paid Time Off (PTO)
Gymreapers on‑site gym!
Newly renovated HQ!
401(k) with up to a 4% employer match
Life Flight Program, Voluntary
Employee Assistance Program
50% Employee Discount
100% Employer Paid: Medical, Dental and Vision
100% Employer Paid: Short‑term and Long‑term disability - life insurance for both employee and spouse/dependents
Health Savings Account (HSA) employee option
Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.
#J-18808-Ljbffr