World Dairy Expo
Sponsorship Manager – World Dairy Expo
Join to apply for the
Sponsorship Manager
role at
World Dairy Expo .
The World Dairy Expo
Sponsorship Manager
is responsible for sponsor relations, development, and fulfillment at the world’s largest dairy‑exclusive trade and cattle show.
World Dairy Expo, having hosted its 58th event in October 2025, is an iconic annual event that draws 55,000 attendees from nearly 90 countries to Madison, Wisconsin for dairy cattle competition, a dairy‑focused trade show, and educational programming designed for dairy producers.
As a 501(c)(3) non‑profit, Expo is focused on being a year‑round resource to an evolving global dairy industry – a mission the
Sponsorship Manager
plays a key role in executing.
Key Responsibilities
Identify and cultivate new sponsor relationships
Oversee the sponsor contract process, including distribution, collection of sponsorships and renewals
Brainstorm, develop and execute on all sponsorship deliverable plans
Work closely with team members to identify and fulfill all event sponsorships
Maintain sponsorship records in accounting software
Track sponsorship deliverables, cataloguing when received and sending follow‑ups as necessary
Perform cost/benefit analysis on all sponsorship items on an annual basis
Oversee sponsor signage inventory and placement before, during and after Expo
Coordinate star sponsor banner distribution during Expo
Measure and improve sponsor satisfaction through feedback and post‑event surveys
Manage all event meeting space sales, including pre‑show meeting space requirements, ensuring correct room sets and all post‑event follow‑up
Explore other company‑wide, sponsorship‑specific vendor opportunities
Create and manage budget compliance
Provide post‑event sponsor thank‑you notes and record of sponsorship deliverable fulfillment at Expo
Provide industry‑leading customer service to current and potential event sponsors
Work closely with the Commercial Exhibitor Committee and other World Dairy Expo staff
Occasional Duties
Post‑event evaluation to identify and recommend enhancements
Other duties as assigned
Educational Requirements Bachelor's Degree in dairy, agriculture, communications, marketing, or related field required.
Minimum three years of relevant experience in business/corporate sponsorship management desired.
Physical Requirements Ability to sit, use a keyboard, and view a computer monitor for extended periods, lift and carry up to 50 pounds, walk significant distances, climb stairs, and work extended hours to meet business needs.
Position Requirements
Excellent written and verbal communication and customer service skills
Hard working with the ability to multitask and re‑prioritize as needed
Demonstrates initiative with good organization, planning, project management, and coordination skills
Creative, out‑of‑the‑box thinking
High degree of accuracy and attention to detail
Willingness to troubleshoot issues and implement solutions as needed
Capable of working independently and as part of a team depending on the task
Proficiency in Microsoft Office, Adobe Creative Suites and various other digital platforms.
Sage Accounting Software experience helpful but not required.
Understanding of dairy and agriculture preferred
Reports To General Manager
Position Status Exempt full‑time position with robust benefits package
Flexible Hybrid Schedule Work from our World Dairy Expo Madison, WI office 3 days per week and up to 2 days per week remote. Must be in the office 5 days per week from September 1 – October 15 for show preparations.
Seniority Level Mid‑Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries Dairy Product Manufacturing
#J-18808-Ljbffr
Sponsorship Manager
role at
World Dairy Expo .
The World Dairy Expo
Sponsorship Manager
is responsible for sponsor relations, development, and fulfillment at the world’s largest dairy‑exclusive trade and cattle show.
World Dairy Expo, having hosted its 58th event in October 2025, is an iconic annual event that draws 55,000 attendees from nearly 90 countries to Madison, Wisconsin for dairy cattle competition, a dairy‑focused trade show, and educational programming designed for dairy producers.
As a 501(c)(3) non‑profit, Expo is focused on being a year‑round resource to an evolving global dairy industry – a mission the
Sponsorship Manager
plays a key role in executing.
Key Responsibilities
Identify and cultivate new sponsor relationships
Oversee the sponsor contract process, including distribution, collection of sponsorships and renewals
Brainstorm, develop and execute on all sponsorship deliverable plans
Work closely with team members to identify and fulfill all event sponsorships
Maintain sponsorship records in accounting software
Track sponsorship deliverables, cataloguing when received and sending follow‑ups as necessary
Perform cost/benefit analysis on all sponsorship items on an annual basis
Oversee sponsor signage inventory and placement before, during and after Expo
Coordinate star sponsor banner distribution during Expo
Measure and improve sponsor satisfaction through feedback and post‑event surveys
Manage all event meeting space sales, including pre‑show meeting space requirements, ensuring correct room sets and all post‑event follow‑up
Explore other company‑wide, sponsorship‑specific vendor opportunities
Create and manage budget compliance
Provide post‑event sponsor thank‑you notes and record of sponsorship deliverable fulfillment at Expo
Provide industry‑leading customer service to current and potential event sponsors
Work closely with the Commercial Exhibitor Committee and other World Dairy Expo staff
Occasional Duties
Post‑event evaluation to identify and recommend enhancements
Other duties as assigned
Educational Requirements Bachelor's Degree in dairy, agriculture, communications, marketing, or related field required.
Minimum three years of relevant experience in business/corporate sponsorship management desired.
Physical Requirements Ability to sit, use a keyboard, and view a computer monitor for extended periods, lift and carry up to 50 pounds, walk significant distances, climb stairs, and work extended hours to meet business needs.
Position Requirements
Excellent written and verbal communication and customer service skills
Hard working with the ability to multitask and re‑prioritize as needed
Demonstrates initiative with good organization, planning, project management, and coordination skills
Creative, out‑of‑the‑box thinking
High degree of accuracy and attention to detail
Willingness to troubleshoot issues and implement solutions as needed
Capable of working independently and as part of a team depending on the task
Proficiency in Microsoft Office, Adobe Creative Suites and various other digital platforms.
Sage Accounting Software experience helpful but not required.
Understanding of dairy and agriculture preferred
Reports To General Manager
Position Status Exempt full‑time position with robust benefits package
Flexible Hybrid Schedule Work from our World Dairy Expo Madison, WI office 3 days per week and up to 2 days per week remote. Must be in the office 5 days per week from September 1 – October 15 for show preparations.
Seniority Level Mid‑Senior level
Employment Type Full-time
Job Function Marketing and Sales
Industries Dairy Product Manufacturing
#J-18808-Ljbffr