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Humana

Senior Associate, Marketing Data Scientist, B2B

Humana, Savannah, Georgia, United States, 31441

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Employer Industry: Health Insurance and Healthcare Services

Why consider this job opportunity:

Salary up to $161,700 per year

Eligible for a bonus incentive plan based on performance

Comprehensive benefits package, including medical, dental, vision, and 401(k) retirement savings plan

Generous paid time off, including personal holidays and caregiver leave

Opportunity for career advancement and growth within a leading health insurance organization

Flexibility to work remotely with occasional travel for training or meetings

What to Expect (Job Responsibilities):

Analyze B2B marketing data to identify trends, opportunities, and performance drivers

Collaborate with marketing, sales, and analytics teams to inform strategy and targeting

Develop visualizations in Power BI or PowerPoint to communicate insights to stakeholders

Document methodologies and contribute to governance efforts

Support continuous improvement initiatives using data-driven insights

What is Required (Qualifications):

Bachelor’s degree in Marketing, Business Analytics, or a related field

2+ years of experience in B2B marketing analytics or performance reporting

3+ years of experience with data visualization and reporting tools

3+ years of experience in programming in Python, Spark, and SQL

1+ years of experience in test setup and measurement, including A/B, multivariate, incrementality, and inference

How to Stand Out (Preferred Qualifications):

Strong analytical and communication skills

Familiarity with B2B segmentation and sales enablement strategies

Exposure to healthcare or insurance marketing environments

Familiarity with Databricks

Experience with predictive modeling techniques such as logistic regression and decision trees

#HealthInsurance #B2BMarketing #DataAnalytics #RemoteWork #CareerGrowth

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