Dow Jones & Company
Job Description:
About the Role:
Dow Jones is seeking a performance-oriented Retention Manager to support the goals of lowering subscription churn and improving customer retention across The Wall Street Journal, Barr\'s, and MarketWatch brands.
Reporting to the Senior Director of Retention, you will work cross-functionally with teams across the subscription marketing funnel (Data Science, Acquisition, Engagement, Subscriber Revenue, Subscriber Strategy, Product, etc.). You will work in the NYC office three days each week, usually Tuesday through Thursday, with some flexibility as needed.
You Will:
Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach.
Optimize the D2C pricing journey, increasing customer renewals and reducing cancellations by determining the right channel, timing, and messaging.
Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach.
Analyze and review data to create summaries that articulate our business and retention performance for a wider audience and share insights with cross-functional teams.
Partner with Finance to create and maintain monthly budgeting and forecasting to track how retention metrics affect overall business volume and revenue.
Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention.
Collaborate with Customer Service to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions.
Work alongside the CRM team to execute proactive strategies that support subscriber retention.
Engage with Tech and Experience teams to execute end-to-end UI/UX experiments from concept to implementation to distill resulting data.
You Have:
The willingness to work in the NYC (midtown) office three days each week.
5 years in a subscription business, marketing, and/or media role with retention marketing responsibility.
Experience developing retention strategies and reducing churn through pricing-focused marketing.
A goals-driven, customer-first, detail-oriented approach to finding solutions.
Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies.
Experience clearly and effectively documenting processes and project plans.
Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem-solving, and executive presentation skills.
Ability to work quickly in a fast-paced environment and manage multiple and competing priorities.
Ability to self-prioritize, foresee challenges/roadblocks, and plan accordingly.
Bachelor's degree in marketing or business or equivalent work experience.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Pay & Details Business Area: Dow Jones – Marketing
Job Category: Marketing & Product Management
Union Status: Non-Union
Pay Range: $90,000 – $110,000
We recognize that attracting the best talent is key to our strategy and success as a company. We aim to structure competitive compensation offers and tailor them based on the selected candidate's experience, knowledge, technical skills, and communication abilities. Pay-for-performance is a key element of our strategy. For benefits-eligible roles we provide a comprehensive package with a variety of physical health, retirement, savings, caregiving, emotional wellbeing, transportation, and elective benefits for the diverse workforce.
Required Experience Manager
Key Skills Criminal Justice, Cost Accounting, Elevator Maintenance, Airport, Jboss, Brand
Employment Type Full-Time
Experience years
Vacancy 1
Reasonable Accommodation Dow Jones is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We are committed to providing reasonable accommodation for qualified individuals with disabilities in our application and interview process. If you need assistance or accommodation due to a disability, email us with “Reasonable Accommodation” in the subject line and a brief description of the assistance needed.
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Reporting to the Senior Director of Retention, you will work cross-functionally with teams across the subscription marketing funnel (Data Science, Acquisition, Engagement, Subscriber Revenue, Subscriber Strategy, Product, etc.). You will work in the NYC office three days each week, usually Tuesday through Thursday, with some flexibility as needed.
You Will:
Lead integrated pricing strategies and marketing tactics for retaining subscribers and driving revenue through a multi-touch approach.
Optimize the D2C pricing journey, increasing customer renewals and reducing cancellations by determining the right channel, timing, and messaging.
Partner with Technical Engineering and Subscription Product teams to improve the online cancellation experience and pricing journey through a test-learn-measure approach.
Analyze and review data to create summaries that articulate our business and retention performance for a wider audience and share insights with cross-functional teams.
Partner with Finance to create and maintain monthly budgeting and forecasting to track how retention metrics affect overall business volume and revenue.
Use key data insights to develop and execute end-to-end strategy and tactics for subscriber retention.
Collaborate with Customer Service to provide proactive updates on retention strategies and aid in improving offline retention and pricing solutions.
Work alongside the CRM team to execute proactive strategies that support subscriber retention.
Engage with Tech and Experience teams to execute end-to-end UI/UX experiments from concept to implementation to distill resulting data.
You Have:
The willingness to work in the NYC (midtown) office three days each week.
5 years in a subscription business, marketing, and/or media role with retention marketing responsibility.
Experience developing retention strategies and reducing churn through pricing-focused marketing.
A goals-driven, customer-first, detail-oriented approach to finding solutions.
Strong analytical and strategic thinking skills and experience synthesizing raw data into actionable campaign optimization strategies.
Experience clearly and effectively documenting processes and project plans.
Outstanding cross-group collaboration, interpersonal, verbal/written communication, problem-solving, and executive presentation skills.
Ability to work quickly in a fast-paced environment and manage multiple and competing priorities.
Ability to self-prioritize, foresee challenges/roadblocks, and plan accordingly.
Bachelor's degree in marketing or business or equivalent work experience.
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Pay & Details Business Area: Dow Jones – Marketing
Job Category: Marketing & Product Management
Union Status: Non-Union
Pay Range: $90,000 – $110,000
We recognize that attracting the best talent is key to our strategy and success as a company. We aim to structure competitive compensation offers and tailor them based on the selected candidate's experience, knowledge, technical skills, and communication abilities. Pay-for-performance is a key element of our strategy. For benefits-eligible roles we provide a comprehensive package with a variety of physical health, retirement, savings, caregiving, emotional wellbeing, transportation, and elective benefits for the diverse workforce.
Required Experience Manager
Key Skills Criminal Justice, Cost Accounting, Elevator Maintenance, Airport, Jboss, Brand
Employment Type Full-Time
Experience years
Vacancy 1
Reasonable Accommodation Dow Jones is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We are committed to providing reasonable accommodation for qualified individuals with disabilities in our application and interview process. If you need assistance or accommodation due to a disability, email us with “Reasonable Accommodation” in the subject line and a brief description of the assistance needed.
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