TentCraft
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Rooted in humility, hard work, and some fun and a little weirdness (one of our six ‘Guiding Principles’), TentCraft is a capabilities‑rich manufacturer with a no‑shame obsession with the world of experiential and outdoor marketing. We live, work and play in Traverse City, Michigan, and while you’ll find our work nationwide, we operate together from a single facility. Everything we design, engineer, build, print and sew happens under one roof and is proudly American‑made. Long story short, we’re one big talented team of LEAN thinkers dedicated to make it better from sea to shining sea for our clients and our TentCraft family. We’ve always got continuous improvement on our minds and creative solutions are our jam, so if we need to get a little scrappy to make magic actually happen, we’re down for that.
Cool, right? Sound like you? Let’s talk!
We’re hiring a Digital Content Specialist to help us drive more demand, improve sales performance, and increase revenue through high‑quality digital and sales enablement content. This is a hands‑on role for someone who can think strategically and execute independently.
The Role The Digital Content Specialist is responsible for creating and delivering multimedia marketing and sales enablement assets that support TentCraft’s revenue goals. You will work closely with marketing and sales leadership to turn strategy into execution, producing multimedia content that helps prospects understand value, builds confidence in buying decisions, and supports our sales team in closing more business. This role is ideal for a B2B marketer who is equal parts creator and operator: someone who understands how content influences pipeline, win rate, and deal size, and has the skills to produce that multimedia content themselves. The Digital Content Specialist plays a critical part in how TentCraft shows up to the market. The Digital Content Specialist ensures that our craftsmanship, reliability, and expertise are clearly communicated visually, helping customers make confident buying decisions and helping our sales team win more business.
What You’ll Do
Develop content that supports each stage of the buyer journey
Partner with sales to address objections and enable better conversation
Create digital tools that improve win rate and increase average order value
Own and manage the Paperflite sales enablement platform, ensuring sales assets are:
Up to date, accurate, and on‑brand
Clearly organized and easy for sales teams to navigate
Aligned to buyer stages, personas, and use cases
Partner with sales team to continuously improve asset usability, relevance, and adoption
Content Creation & Execution
Produce, shoot, and edit high‑quality video content including product overviews, case studies, and sales tools
Design digital graphics and sales enablement assets such as one‑sheets, pitch decks, and product comparison guides
Write short‑form copy for the design assets, video descriptions, and video scripting
Maintain brand consistency across all marketing and sales content
Turn a single piece of content or story into many exports across many format types
Maintain an organized multimedia asset library for video, photography, and graphics
Digital & CMS Ownership
Build and optimize HubSpot CMS landing pages with the Content Marketing Manager
Collaborate with the Performance Marketing Manager on conversion optimization
Ensure content is structured for tracking, attribution, and performance analysis
Contribute to content and campaign planning discussions
Work cross‑functionally with marketing, sales, design, and operations teams
Required Experience
5+ years of experience in B2B marketing as a content creator
Hands‑on experience with videography and video editing, graphic design for digital and sales content, sales enablement content creation to drive revenue, building and managing HubSpot CMS landing pages
Strong understanding of how content influences demand, pipeline, and revenue
Ability to operate independently with minimal oversight
High standards for quality, clarity, and execution
Comfortable working across multiple stakeholders and priorities
Clear communicator who can collaborate with both creative and non‑creative teams
What we’ll give you
A competitive compensation package including health, dental, vision, disability, and life insurance plans
A work‑life balance; we have families too, 3 weeks of Paid Time Off upon hire, 8 company paid Holidays, paid time to exercise your right to vote, and we’ll even pay you to volunteer in the community!
Matching 401k (ROTH and Traditional)
Annual Health and Wellness reimbursement
Plant reimbursement (yep, we pay you to put a plant in the office!)
All of the direction and ongoing support you could ever ask for
A work culture to be proud of, we respect one another, accomplish a TON, and have fun doing it
Bottom line We began as a start‑up company within a large organization and have experienced rapid and sustainable growth by hiring A+ people who are committed to the continued growth and success of this company. We offer a tremendous work environment, great leadership, and all the help you could ever ask for. We aren’t interested in job‑hoppers or anybody looking to dip their toes in the water. We want people ready to jump in the deep end and help us continue to gain market share from our competitors, introduce new products and become an even better turn‑key vendor for our clients than we currently are. Our goal is to make this the best job you’ve ever had.
TentCraft, Inc. and its subsidiaries are equal opportunity employers and do not discriminate against otherwise qualified applicants in employment on the basis of race, color, religion, age, sex, national origin, genetic information, disability, or any other characteristics as protected by federal, state or local law.
Get notified about new Content Specialist jobs in
Traverse City, MI .
#J-18808-Ljbffr
Rooted in humility, hard work, and some fun and a little weirdness (one of our six ‘Guiding Principles’), TentCraft is a capabilities‑rich manufacturer with a no‑shame obsession with the world of experiential and outdoor marketing. We live, work and play in Traverse City, Michigan, and while you’ll find our work nationwide, we operate together from a single facility. Everything we design, engineer, build, print and sew happens under one roof and is proudly American‑made. Long story short, we’re one big talented team of LEAN thinkers dedicated to make it better from sea to shining sea for our clients and our TentCraft family. We’ve always got continuous improvement on our minds and creative solutions are our jam, so if we need to get a little scrappy to make magic actually happen, we’re down for that.
Cool, right? Sound like you? Let’s talk!
We’re hiring a Digital Content Specialist to help us drive more demand, improve sales performance, and increase revenue through high‑quality digital and sales enablement content. This is a hands‑on role for someone who can think strategically and execute independently.
The Role The Digital Content Specialist is responsible for creating and delivering multimedia marketing and sales enablement assets that support TentCraft’s revenue goals. You will work closely with marketing and sales leadership to turn strategy into execution, producing multimedia content that helps prospects understand value, builds confidence in buying decisions, and supports our sales team in closing more business. This role is ideal for a B2B marketer who is equal parts creator and operator: someone who understands how content influences pipeline, win rate, and deal size, and has the skills to produce that multimedia content themselves. The Digital Content Specialist plays a critical part in how TentCraft shows up to the market. The Digital Content Specialist ensures that our craftsmanship, reliability, and expertise are clearly communicated visually, helping customers make confident buying decisions and helping our sales team win more business.
What You’ll Do
Develop content that supports each stage of the buyer journey
Partner with sales to address objections and enable better conversation
Create digital tools that improve win rate and increase average order value
Own and manage the Paperflite sales enablement platform, ensuring sales assets are:
Up to date, accurate, and on‑brand
Clearly organized and easy for sales teams to navigate
Aligned to buyer stages, personas, and use cases
Partner with sales team to continuously improve asset usability, relevance, and adoption
Content Creation & Execution
Produce, shoot, and edit high‑quality video content including product overviews, case studies, and sales tools
Design digital graphics and sales enablement assets such as one‑sheets, pitch decks, and product comparison guides
Write short‑form copy for the design assets, video descriptions, and video scripting
Maintain brand consistency across all marketing and sales content
Turn a single piece of content or story into many exports across many format types
Maintain an organized multimedia asset library for video, photography, and graphics
Digital & CMS Ownership
Build and optimize HubSpot CMS landing pages with the Content Marketing Manager
Collaborate with the Performance Marketing Manager on conversion optimization
Ensure content is structured for tracking, attribution, and performance analysis
Contribute to content and campaign planning discussions
Work cross‑functionally with marketing, sales, design, and operations teams
Required Experience
5+ years of experience in B2B marketing as a content creator
Hands‑on experience with videography and video editing, graphic design for digital and sales content, sales enablement content creation to drive revenue, building and managing HubSpot CMS landing pages
Strong understanding of how content influences demand, pipeline, and revenue
Ability to operate independently with minimal oversight
High standards for quality, clarity, and execution
Comfortable working across multiple stakeholders and priorities
Clear communicator who can collaborate with both creative and non‑creative teams
What we’ll give you
A competitive compensation package including health, dental, vision, disability, and life insurance plans
A work‑life balance; we have families too, 3 weeks of Paid Time Off upon hire, 8 company paid Holidays, paid time to exercise your right to vote, and we’ll even pay you to volunteer in the community!
Matching 401k (ROTH and Traditional)
Annual Health and Wellness reimbursement
Plant reimbursement (yep, we pay you to put a plant in the office!)
All of the direction and ongoing support you could ever ask for
A work culture to be proud of, we respect one another, accomplish a TON, and have fun doing it
Bottom line We began as a start‑up company within a large organization and have experienced rapid and sustainable growth by hiring A+ people who are committed to the continued growth and success of this company. We offer a tremendous work environment, great leadership, and all the help you could ever ask for. We aren’t interested in job‑hoppers or anybody looking to dip their toes in the water. We want people ready to jump in the deep end and help us continue to gain market share from our competitors, introduce new products and become an even better turn‑key vendor for our clients than we currently are. Our goal is to make this the best job you’ve ever had.
TentCraft, Inc. and its subsidiaries are equal opportunity employers and do not discriminate against otherwise qualified applicants in employment on the basis of race, color, religion, age, sex, national origin, genetic information, disability, or any other characteristics as protected by federal, state or local law.
Get notified about new Content Specialist jobs in
Traverse City, MI .
#J-18808-Ljbffr