Anthony Independent School District
Communications and Multimedia Specialist
Anthony Independent School District, Anthony, Texas, United States, 79821
Frontline Applicant Tracking - Anthony Independent School District
Communications and Multimedia Specialist
Position Type: Communications/Media/ Communications and Multimedia Specialist
Date Posted: 1/7/2026
Location: District Wide
Job Title: Communications and Multimedia Specialist Exemption: Exempt/Professional Reports to: Superintendent Dept./School: Communications/Central Office
Primary Purpose: Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees, parents, and the community via various platforms. Responsible for providing direction for strategy, design, and operation of the District’s internal and external marketing, communications, public relations, and engagement activities with the community.
Qualifications Education/Certification: Bachelor’s degree (preferred)
Excellent public relations, organizational, communication, and interpersonal skills
Ability to speak effectively before groups of employees, parents, or the public
Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external
Thorough knowledge of media relations and public relations functions
Knowledge of operations of a school district’s communication needs
Ability to manage budget and personnel
Bilingual (preferred)
Experience: Three years of journalism, communications, or a related field (preferred)
Major Responsibilities and Duties Public and Community Relations
Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.
Building and maintaining relationships with journalists and media outlets to disseminate information about the school district, including news releases, media advisories, and facilitating interviews.
Assist with marketing various District initiatives through digital and traditional publications to promote schools, departments, and student and employee achievements.
Ensure that public information activities contribute to the attainment of district goals and objectives.
Gather, organize, and disseminate information related to the school district’s operations, programs, and policies.
Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
Coordinate writing and photography for stories and campaigns to be posted on the district’s website, in publications, and on social media channels.
Develop and execute public relations plans to enhance the school district's reputation and promote its programs and services.
Respond to requests for data and District information as required in compliance with the Texas Public Information Act.
Serve as district representative or lead on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations.
Maintain and manage the district’s website and social media presence, ensuring accurate and up-to-date information is available.
Manage communication during emergencies or crises, providing timely and accurate information to the public and stakeholders.
Communicate important information to school staff and administrators, ensuring consistent messaging across the district.
Track and report on the effectiveness of communication efforts.
Policies, Reports, and Law
Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Compile, maintain, and file all reports, records, and other documents as required.
Follow district safety protocols and emergency procedures.
Budget
19. Develop and administer the department's budget based on documented needs and ensure the operations are cost effective and funds are managed wisely.
Other
Compile, maintain, and file all reports, records, and other documents required.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Follow district safety protocols and emergency procedures.
All other duties as assigned by supervisor
Supervisory Responsibilities None
Mental Demands/Physical Demands/Environmental Factors Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching Lifting: Occasional light lifting and carrying (less than 15 pounds) Environment: May work prolonged or irregular hours; frequent districtwide and statewide travel Mental Demands: Work with frequent interruptions; maintain emotional control under stress
Terms of Employment
Primary Location: District-Wide
Administrative/Professional Pay Plan/Pay Grade 1
Salary Range: $52,658 (Minimum) - $63,443 (Midpoint) / Per Year
Shift Type: Full-Time
Term of Employment: 226 days
NOTE: Incomplete applications will not be considered. Please complete all sections of the application including the work history.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
The information contained on this document may be translated at your convenience, please contact Nessa Lozoya (HumanResources Generalist) at (915) 886-6504 or Fernando Garnica (Executive Director of Human Resources) at (915) 886-6501.
The information contained on this document may also be translated at your convenience. Please contact Nessa Lozoya (Generalista de Recursos Humanos) at (915) 886-6504 or Fernando Garnica (Director Ejecutivo de Recursos Humanos) at (915) 886-6501.
The Anthony Independent School District does not discriminate in its educational programs or employment practices on the basis of race, color, age, sex, religion, national origin, marital status, citizenship, military status, disability, genetic information, gender stereotyping and perceived sexuality, or on any other basis prohibited by law.
El Distrito Escolar Independiente de Anthony no discrimina en los programas de educación o en prácticas de empleo usando el criterio de raza, color, edad, sexo, religión, origen nacional, estado civil, ciudadanía, estado militar, discapacidad, información genética, estereotipo sexual o sexualidad percibida, u otra práctica prohibida por la ley.
Need Help? We're here to help! For questions regarding position qualifications or application procedures, please contact AnthonyISD directly. For technical questions regarding the Applicant Tracking system, please contact the Applicant Tracking help desk using the Request Technical Help link below.
#J-18808-Ljbffr
Position Type: Communications/Media/ Communications and Multimedia Specialist
Date Posted: 1/7/2026
Location: District Wide
Job Title: Communications and Multimedia Specialist Exemption: Exempt/Professional Reports to: Superintendent Dept./School: Communications/Central Office
Primary Purpose: Promote positive public relations between the school district and community. Prepare and provide information to the public about the activities, goals, and policies of the school district. Distribute pertinent information about the district and its activities to employees, parents, and the community via various platforms. Responsible for providing direction for strategy, design, and operation of the District’s internal and external marketing, communications, public relations, and engagement activities with the community.
Qualifications Education/Certification: Bachelor’s degree (preferred)
Excellent public relations, organizational, communication, and interpersonal skills
Ability to speak effectively before groups of employees, parents, or the public
Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external
Thorough knowledge of media relations and public relations functions
Knowledge of operations of a school district’s communication needs
Ability to manage budget and personnel
Bilingual (preferred)
Experience: Three years of journalism, communications, or a related field (preferred)
Major Responsibilities and Duties Public and Community Relations
Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications.
Building and maintaining relationships with journalists and media outlets to disseminate information about the school district, including news releases, media advisories, and facilitating interviews.
Assist with marketing various District initiatives through digital and traditional publications to promote schools, departments, and student and employee achievements.
Ensure that public information activities contribute to the attainment of district goals and objectives.
Gather, organize, and disseminate information related to the school district’s operations, programs, and policies.
Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications.
Coordinate writing and photography for stories and campaigns to be posted on the district’s website, in publications, and on social media channels.
Develop and execute public relations plans to enhance the school district's reputation and promote its programs and services.
Respond to requests for data and District information as required in compliance with the Texas Public Information Act.
Serve as district representative or lead on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations.
Maintain and manage the district’s website and social media presence, ensuring accurate and up-to-date information is available.
Manage communication during emergencies or crises, providing timely and accurate information to the public and stakeholders.
Communicate important information to school staff and administrators, ensuring consistent messaging across the district.
Track and report on the effectiveness of communication efforts.
Policies, Reports, and Law
Develop and publicize reports related to the performance of the district and articulate district goals and objectives.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Compile, maintain, and file all reports, records, and other documents as required.
Follow district safety protocols and emergency procedures.
Budget
19. Develop and administer the department's budget based on documented needs and ensure the operations are cost effective and funds are managed wisely.
Other
Compile, maintain, and file all reports, records, and other documents required.
Comply with policies established by federal and state law, State Board of Education rule, and local board policy.
Follow district safety protocols and emergency procedures.
All other duties as assigned by supervisor
Supervisory Responsibilities None
Mental Demands/Physical Demands/Environmental Factors Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching Lifting: Occasional light lifting and carrying (less than 15 pounds) Environment: May work prolonged or irregular hours; frequent districtwide and statewide travel Mental Demands: Work with frequent interruptions; maintain emotional control under stress
Terms of Employment
Primary Location: District-Wide
Administrative/Professional Pay Plan/Pay Grade 1
Salary Range: $52,658 (Minimum) - $63,443 (Midpoint) / Per Year
Shift Type: Full-Time
Term of Employment: 226 days
NOTE: Incomplete applications will not be considered. Please complete all sections of the application including the work history.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
The information contained on this document may be translated at your convenience, please contact Nessa Lozoya (HumanResources Generalist) at (915) 886-6504 or Fernando Garnica (Executive Director of Human Resources) at (915) 886-6501.
The information contained on this document may also be translated at your convenience. Please contact Nessa Lozoya (Generalista de Recursos Humanos) at (915) 886-6504 or Fernando Garnica (Director Ejecutivo de Recursos Humanos) at (915) 886-6501.
The Anthony Independent School District does not discriminate in its educational programs or employment practices on the basis of race, color, age, sex, religion, national origin, marital status, citizenship, military status, disability, genetic information, gender stereotyping and perceived sexuality, or on any other basis prohibited by law.
El Distrito Escolar Independiente de Anthony no discrimina en los programas de educación o en prácticas de empleo usando el criterio de raza, color, edad, sexo, religión, origen nacional, estado civil, ciudadanía, estado militar, discapacidad, información genética, estereotipo sexual o sexualidad percibida, u otra práctica prohibida por la ley.
Need Help? We're here to help! For questions regarding position qualifications or application procedures, please contact AnthonyISD directly. For technical questions regarding the Applicant Tracking system, please contact the Applicant Tracking help desk using the Request Technical Help link below.
#J-18808-Ljbffr