Finance of America
Marketing Analyst, Offline Channels
Finance of America, Conshohocken, Pennsylvania, United States
Employer Industry: Financial Services
Why consider this job opportunity: - Salary up to $115,000 - Competitive benefits package including health, dental, and vision insurance, life insurance, and paid time-off benefits - 401(k) with employer match and Employee Stock Purchase Plan (ESPP) - Opportunity for career advancement and growth within the organization - Collaborative work environment focused on data-informed decision-making - Chance to make a meaningful impact on marketing performance and strategy
What to Expect (Job Responsibilities): - Develop reports and analyses to support Brand and Traditional Marketing teams in understanding performance and optimizing spend - Build and maintain interactive Power BI dashboards to visualize campaign performance across offline channels - Conduct in-depth analyses on campaign lift, geographic segmentation, and incrementality to evaluate effectiveness and ROI - Translate business questions into structured analytical approaches and deliver actionable insights - Ensure accuracy and consistency in offline marketing data pipelines by collaborating with data engineering and finance teams
What is Required (Qualifications): - Bachelor's Degree in Marketing, Business, or related field - Minimum 4 years of experience in marketing or business analytics, with a focus on offline marketing performance - Strong experience with SQL for data querying, transformation, and validation - Proficiency in Power BI, including dashboard development and data modeling - Strong interpersonal and communication skills with experience collaborating across cross-functional teams
How to Stand Out (Preferred Qualifications): - Solid understanding of marketing measurement approaches such as campaign lift and geo-based testing - Proven ability to recommend, structure, and monitor tests across offline channels - Proactive mindset toward identifying opportunities for reporting enhancements and strategic improvements
#FinancialServices #MarketingAnalytics #CareerOpportunity #CompetitivePay #DataDriven
"We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."
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Why consider this job opportunity: - Salary up to $115,000 - Competitive benefits package including health, dental, and vision insurance, life insurance, and paid time-off benefits - 401(k) with employer match and Employee Stock Purchase Plan (ESPP) - Opportunity for career advancement and growth within the organization - Collaborative work environment focused on data-informed decision-making - Chance to make a meaningful impact on marketing performance and strategy
What to Expect (Job Responsibilities): - Develop reports and analyses to support Brand and Traditional Marketing teams in understanding performance and optimizing spend - Build and maintain interactive Power BI dashboards to visualize campaign performance across offline channels - Conduct in-depth analyses on campaign lift, geographic segmentation, and incrementality to evaluate effectiveness and ROI - Translate business questions into structured analytical approaches and deliver actionable insights - Ensure accuracy and consistency in offline marketing data pipelines by collaborating with data engineering and finance teams
What is Required (Qualifications): - Bachelor's Degree in Marketing, Business, or related field - Minimum 4 years of experience in marketing or business analytics, with a focus on offline marketing performance - Strong experience with SQL for data querying, transformation, and validation - Proficiency in Power BI, including dashboard development and data modeling - Strong interpersonal and communication skills with experience collaborating across cross-functional teams
How to Stand Out (Preferred Qualifications): - Solid understanding of marketing measurement approaches such as campaign lift and geo-based testing - Proven ability to recommend, structure, and monitor tests across offline channels - Proactive mindset toward identifying opportunities for reporting enhancements and strategic improvements
#FinancialServices #MarketingAnalytics #CareerOpportunity #CompetitivePay #DataDriven
"We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer."
#J-18808-Ljbffr