Prismatik
Description Position at Prismatik Essential Functions:Leads development and implementation of marketing analytics processes and tools, building documentation, workflows, and best practices. Designs and builds a scalable marketing data infrastructure by integrating data from multiple platforms to create a unified, end-to-end view of the customer's journey and behavior.Develops and implements reporting frameworks and dashboards to track topline key performance indicators (KPIs) and campaign performance. Collaborates cross-functionally to integrate data across marketing campaigns and product usage.Evaluates and recommends analytics tools, tracking platforms, and reporting technologies.Establishes and enforces data integrity standards by maintaining tracking infrastructure. Diagnoses and resolves issues in a timely manner.Analyzes performance across multi-marketing channels to identify trends and optimization opportunities, presenting findings in a clear, actionable way for stakeholders. Supports the design, implementation, and analysis of A/B tests.Provides strategic insights through historical analysis, forecasting, and benchmark. Identifies key indicators of performance and proposes systems for ongoing measurement, optimization, and scaling.Conducts customer segmentation, cohort analysis, and lifetime value (LTV) modeling to inform marketing strategy and improve return on investment (ROI). Performs other related duties and projects as business needs require at direction of management.Education and Experience:Bachelor's degree in Marketing, Business Analytics, Data Science, Statistics, or a related field.Minimum five (5) years of experience in marketing analytics, business intelligence, or data analysis, with a strong track record of integrating diverse data sources to deliver comprehensive customer journey insights.Experience with A/B testing methodologies, attribution modeling, customer segmentation, and performance-driven campaign analysis.Knowledge, Skills, and Abilities:Demonstrated knowledge of building and maintaining data systems.Proficient in key marketing platforms, including Google Analytics, Google Ads, Meta Ads Manager, Shopify, and major social media channels.Advanced skills in data visualization and analysis tools such as Excel, Tableau, Power BI, Amplitude, or similar platforms.Demonstrated ability to build and deliver tailored reports and dashboards for cross-functional stakeholders, ranging from high-level executive summaries to detailed performance breakdowns.Pay range: $72,000.00 to $97,000.00/yrGlidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell!In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!Glidewell Laboratories is an Equal Opportunity Employer and prohibits any kind of unlawful discrimination and harassment. We are committed to the principle of equal employment opportunity for all employees and to provide employees with a work environment free of discrimination and harassment on the basis of race, color, religion, national origin, sex, age, physical or mental disability, veteran status, sexual orientation, gender identity, genetic information, or any other status protected by the statutes, rules, and regulations in the locations where it operates. If you are an individual with a disability and need a reasonable accommodation to assist with your job search or application for employment, please contact us at [email protected]. Please indicate the specifics of the assistance needed. Note to Current employees: Please apply through Employee Transfer Application to complete the transfer request form.