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Storypod

CRM / Retention Marketing Manager

Storypod, Orlando

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About Storypod
With offices in Miami and Orlando, Storypod is on a mission to help parents, grandparents, and educators ignite children's love of learning through screen-free, interactive audio edutainment .
Our magical Audio Learning System won several industry accolades (Academic's Choice Award, Good Housekeeping Parenting Award, STEM.org, NAPPA, et al.) and became a smash-hit for parents and kids alike. Children can interact with Storypod through multiple age-appropriate ways - lovable yarn-figurines, read-along books, interactive learning cards, and collectible tokens - that trigger immersive stories, music, and learning content.
We are looking for a well-rounded & detail-oriented CRM / Retention Manager to support Marketing initiatives critical to the growth of the company.
Your Responsibilities:
  • Supporting CMO to strategize and spearhead Marketing projects and initiatives beginning at post-purchase of the customer experience that drive customer retention and repurchases, including but not limited to:
    • Product packaging & insert design and messaging
    • Email, SMS, and direct mail marketing including segmentation by purchase behavior / customer type
    • Loyalty & Referral programs
    • Social, Community & Brand Ambassador programs
    • Reputation management and reviews
    • Customer surveying and feedback
    • Planning and updating our Marketing Calendar (Email, SMS, Blog posts, et al).
    • Reporting on core Marketing KPIs from all campaigns
Our Requirements:
  • Bachelor's degree in business studies, marketing, or a comparable area
  • Minimum three years of experience in a Digital Marketing role
  • A/B testing mind-set
  • Experience using mainstream marketing, ecommerce, and project management tools (eg Asana, Slack, Yotpo, Klaviyo, Shopify, Canva)
  • An affinity for e-Commerce and customer retention / relationship management
  • Excellent oral and written command of the English language
What do we offer?
  • Generous PTO (23 days per year for full-time staff)
  • Benefits include health/dental/vision
  • A professional and diverse team in a dynamic start-up environment
  • A chance to be part of the next revolution in children's audio "edutainment"
  • Supportive and fun remote workplace environment