Director of Brand Marketing

An established beauty and lifestyle company is seeking a Director of Brand Marketing to lead brand strategy, drive growth, and elevate brand equity. This role oversees all aspects of brand communication-from long-term positioning to day-to-day execution across campaigns, product storytelling, PR, and partnerships. The ideal candidate brings a strong pulse on industry trends, digital innovation, and emerging cultural moments that influence consumer behavior.
Key Responsibilities:
Strategic Brand Leadership
• Define and own the long-term brand vision and annual marketing roadmap in alignment with business goals.
• Establish brand positioning, messaging hierarchy, and value proposition across all consumer touchpoints.
• Ensure a cohesive brand identity and voice across platforms, campaigns, and communications.
• Create and manage brand and product guidelines, toolkits, and core assets for cross-functional use.
Innovation & Product Marketing
• Lead go-to-market planning for new product collections, seasonal launches, and brand extensions.
• Develop compelling product narratives-including positioning, messaging, claims, and educational content.
• Leverage consumer insights, competitive analysis, and market trends to inform strategy and identify whitespace.
Integrated Marketing Execution
• Oversee the planning and rollout of multi-channel marketing initiatives across paid media, PR, social, eCommerce, experiential, and brand partnerships.
• Collaborate with internal teams and external partners to develop and execute 360° campaigns.
• Bonus: Experience in both DTC and retail/omnichannel marketing environments is a plus.
Business Performance & Budgeting
• Own and manage the brand marketing budget, ensuring smart allocation and ROI-driven decisions.
• Partner with analytics and finance teams to evaluate performance and refine strategies based on results.
Team Leadership & Collaboration
• Lead, mentor, and grow a high-performing brand marketing team.
• Foster strong relationships with cross-functional partners across product, creative, eComm, sales, and executive leadership.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
• 8-12 years of progressive experience in brand marketing, including at least 3 years in a leadership role.
• Proven track record in brand building, product launches, and campaign execution across channels.
• Strong analytical skills with experience using data to guide strategic decisions.
• Exceptional communication and leadership skills; highly collaborative and solutions-oriented.
• Background in beauty, fashion, wellness, or lifestyle categories preferred.