Highgate Hotels
Job Marketing, Activations, and Programming Manager
Highgate Hotels, Miami Beach, Florida, United States, 33139
Marketing, Activations, and Programming Manager
The Marketing, Activations, and Programming Manager is accountable for conceiving, executing, and overseeing a diverse array of marketing initiatives spanning digital marketing, social media, public relations, creative services, website administration, partnerships, and email marketing, all aimed at achieving exceptional outcomes. This role demands close collaboration with key departmental leaders to craft innovative collateral, seasonal packages, and programming. A paramount objective is to conceptualize distinctive activations and cultivate partnerships with both internal and external stakeholders, elevating the guest experience across the property. A central focus of this role is to construct and manage marketing strategies that align with organizational goals and elevate the hotel's brand perception. This entails analyzing customer feedback, market dynamics, and competitive landscapes to formulate effective marketing strategies. Furthermore, the Marketing, Activations, and Programming Manager will play a pivotal role in coordinating and executing all marketing, advertising, promotional endeavors, and social media campaigns. Responsibilities
Marketing Strategy and Agency Management: Oversee the hotel's social media agency, guiding content calendars, influencer stays, and social advertising strategies. Manage the PR agency to establish hotel talking points, arrange media interviews, and provide innovative information for ongoing and seasonal news opportunities. Collaborate with the Design team to create branded materials and hotel content, encompassing items like signage, key cards, in-room TV content, and hotel collateral. Manage all in-hotel messaging for guests, including front desk signage, in-room collateral, entertainment guides, on-hold messages, and in-room videos. Partnerships and Collaborations: Foster strategic marketing partnerships, promotions, and programs with local businesses, music, arts, fashion, and design entities to elevate the brand and guest experience. Identify and engage co-marketing companies that align with the hotel's brand to initiate buzz-generating programs or events. Develop and curate unique lifestyle programming in coordination with the hotel operations team, suitable for PR articles and social media content. Digital Marketing and Collaboration: Work alongside the Head of Ecommerce and Director of Revenue to manage the hotel's digital marketing agency, email marketing, paid search budgets, and monthly reporting. Collaborate with various departments, including Operations, F&B, and Sales, to execute promotions and campaigns targeting in-house guests, local customers, and loyal patrons. Event Management and Compliance: Organize special events designed to generate press coverage and PR visibility. Ensure compliance with Marketing and Brand Standards within the hotel environment. Manage brand agencies for additional collateral design, printing, and promotional needs. Internal Communication and Reporting: Attend Manager Meetings to effectively communicate strategies, tactics, and measurable outcomes to the hotel team. Implement regular tracking mechanisms to evaluate the results of initiatives. Supervise PR agencies daily, ensuring timely execution of objectives, strategies, and roadmaps. Qualifications
Education:
A bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field is required. An advanced degree or relevant certifications would be advantageous. Experience:
A minimum of 6-8 years of progressively responsible marketing experience within the hospitality industry, including at least 3-5 years in a leadership role such as Sales Manager, Marketing Manager, or similar. Proven experience in hotel marketing is essential. Must have a valid driver's license in the applicable state. Must be skilled in Delphi, Opera, Microsoft Suite and Company approved spreadsheets and word processing.
The Marketing, Activations, and Programming Manager is accountable for conceiving, executing, and overseeing a diverse array of marketing initiatives spanning digital marketing, social media, public relations, creative services, website administration, partnerships, and email marketing, all aimed at achieving exceptional outcomes. This role demands close collaboration with key departmental leaders to craft innovative collateral, seasonal packages, and programming. A paramount objective is to conceptualize distinctive activations and cultivate partnerships with both internal and external stakeholders, elevating the guest experience across the property. A central focus of this role is to construct and manage marketing strategies that align with organizational goals and elevate the hotel's brand perception. This entails analyzing customer feedback, market dynamics, and competitive landscapes to formulate effective marketing strategies. Furthermore, the Marketing, Activations, and Programming Manager will play a pivotal role in coordinating and executing all marketing, advertising, promotional endeavors, and social media campaigns. Responsibilities
Marketing Strategy and Agency Management: Oversee the hotel's social media agency, guiding content calendars, influencer stays, and social advertising strategies. Manage the PR agency to establish hotel talking points, arrange media interviews, and provide innovative information for ongoing and seasonal news opportunities. Collaborate with the Design team to create branded materials and hotel content, encompassing items like signage, key cards, in-room TV content, and hotel collateral. Manage all in-hotel messaging for guests, including front desk signage, in-room collateral, entertainment guides, on-hold messages, and in-room videos. Partnerships and Collaborations: Foster strategic marketing partnerships, promotions, and programs with local businesses, music, arts, fashion, and design entities to elevate the brand and guest experience. Identify and engage co-marketing companies that align with the hotel's brand to initiate buzz-generating programs or events. Develop and curate unique lifestyle programming in coordination with the hotel operations team, suitable for PR articles and social media content. Digital Marketing and Collaboration: Work alongside the Head of Ecommerce and Director of Revenue to manage the hotel's digital marketing agency, email marketing, paid search budgets, and monthly reporting. Collaborate with various departments, including Operations, F&B, and Sales, to execute promotions and campaigns targeting in-house guests, local customers, and loyal patrons. Event Management and Compliance: Organize special events designed to generate press coverage and PR visibility. Ensure compliance with Marketing and Brand Standards within the hotel environment. Manage brand agencies for additional collateral design, printing, and promotional needs. Internal Communication and Reporting: Attend Manager Meetings to effectively communicate strategies, tactics, and measurable outcomes to the hotel team. Implement regular tracking mechanisms to evaluate the results of initiatives. Supervise PR agencies daily, ensuring timely execution of objectives, strategies, and roadmaps. Qualifications
Education:
A bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field is required. An advanced degree or relevant certifications would be advantageous. Experience:
A minimum of 6-8 years of progressively responsible marketing experience within the hospitality industry, including at least 3-5 years in a leadership role such as Sales Manager, Marketing Manager, or similar. Proven experience in hotel marketing is essential. Must have a valid driver's license in the applicable state. Must be skilled in Delphi, Opera, Microsoft Suite and Company approved spreadsheets and word processing.