Walmart
Senior Manager, Product Marketing - Health & Welln...
Walmart, Bentonville, Arkansas, United States, 72712
Position Summary
Are you an experienced Product Marketing professional with experience with Health and Wellness digital products? Join Walmart Data Ventures as a Product Marketing Lead and lead the market success of our tech solutions. You'll use your deep PMM expertise to develop go-to-market strategies, define product positioning, and create compelling marketing campaigns. This important role, reporting to the Senior Director of Product Marketing, can sit within our home office in Bentonville, AR or Hoboken, NJ. Be part of a team that's shaping the future of digital health and wellness at Walmart! About Data Ventures: Walmart Data Ventures exists to unlock the full value of Walmart's data by developing and productizing B2B data programs that empower merchants and suppliers to make better, faster decisions for the business. As part of this transformation, we're looking for individuals to help build data productization from concept to deployment. Join us at Walmart Data Ventures and be a part of a team that values performance and excellence. What You'll Do
Lead a near-term launch in a new space for our organization, including competitive landscape analysis, persona identification, core GTM materials and more
Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, eBooks, and other assets
Improve and accelerate our marketing and products by identifying unique selling points (USPs) through a diverse range of inputs
Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets
Identifying market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales
Managing execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages
What You'll Bring
Masters degree (Business, Communications, Marketing, or similar)
5+ years of experience in Product Marketing with go-to-market strategy
2 years of Product Marketing experience in the Health & Wellness space
Great interviewer, and empathetic collaborator, coupled with the ability to simplify complex statements, ensuring clear messaging across the organization.
A solid Product Marketing background: Experience in product marketing, specifically within tech, B2B, and health and wellness industries, complemented by experience in launching multiple products.
Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is open to growing with a new organization.
Minimum Qualifications
Option 1: Bachelors Degree in Marketing, Business Administration, or related field and 3 years experience in Marketing, Business Administration, or related field. Option 2: 6 years experience in Marketing, Business Administration, or related field. Preferred Qualifications
Masters: Business Administration Primary Location
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Are you an experienced Product Marketing professional with experience with Health and Wellness digital products? Join Walmart Data Ventures as a Product Marketing Lead and lead the market success of our tech solutions. You'll use your deep PMM expertise to develop go-to-market strategies, define product positioning, and create compelling marketing campaigns. This important role, reporting to the Senior Director of Product Marketing, can sit within our home office in Bentonville, AR or Hoboken, NJ. Be part of a team that's shaping the future of digital health and wellness at Walmart! About Data Ventures: Walmart Data Ventures exists to unlock the full value of Walmart's data by developing and productizing B2B data programs that empower merchants and suppliers to make better, faster decisions for the business. As part of this transformation, we're looking for individuals to help build data productization from concept to deployment. Join us at Walmart Data Ventures and be a part of a team that values performance and excellence. What You'll Do
Lead a near-term launch in a new space for our organization, including competitive landscape analysis, persona identification, core GTM materials and more
Identify opportunities to grow product adoption and improve product understanding by conceptualizing, drafting, and overseeing execution of content marketing assets, such as case studies, blog posts, eBooks, and other assets
Improve and accelerate our marketing and products by identifying unique selling points (USPs) through a diverse range of inputs
Develop product positioning and messaging that articulates value proposition in multiple marketing and sales assets, including pitch decks, use cases, and other assets
Identifying market growth opportunities; build data-driven product marketing strategies and develop business cases working with product teams and sales
Managing execution of several new product launches at various life cycles, including alphas, betas, and general availability and growth stages
What You'll Bring
Masters degree (Business, Communications, Marketing, or similar)
5+ years of experience in Product Marketing with go-to-market strategy
2 years of Product Marketing experience in the Health & Wellness space
Great interviewer, and empathetic collaborator, coupled with the ability to simplify complex statements, ensuring clear messaging across the organization.
A solid Product Marketing background: Experience in product marketing, specifically within tech, B2B, and health and wellness industries, complemented by experience in launching multiple products.
Flexible and adaptive mindset: A quick learner with experience working in fast-paced environments (e.g., consulting, startups) who is open to growing with a new organization.
Minimum Qualifications
Option 1: Bachelors Degree in Marketing, Business Administration, or related field and 3 years experience in Marketing, Business Administration, or related field. Option 2: 6 years experience in Marketing, Business Administration, or related field. Preferred Qualifications
Masters: Business Administration Primary Location
702 Sw 8Th St, Bentonville, AR 72716, United States of America