WebMD
Description
Position at WebMD
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and
theheart.org
. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD Marketing Solutions team is seeking a Marketing Manager to join us in Newark, NJ. The role is responsible for leading the development, scoping and strategic storytelling of a high volume of advertising solutions and sponsorship opportunities for large accounts, across all verticals - consumer packaged goods (CPG), Government and Pharmaceuticals. The candidate must have the ability to think creatively and ultimately communicate their strategic ideas effectively. Additionally, business depth & acumen are critical to interface with WebMD executives and build successful relationships with partners across all functions.
Responsibilities:
The candidate will
serve as the marketing lead, responsible for packaging, pricing and positioning integrated digital solutions to large consumer advertisers
Partner closely with Sales to understand client needs to create the most innovative, yet effective solutions
Create the overall narrative for all solution presentations, in response to RFPs
Act as liaison across multiple teams to ensure effective configuration and delivery of solutions - including client services, product marketing, editorial, program marketing, and business insights
Leveraging real time audience insights to refine targeting and product marketing recommendations to the business
Extract actionable insights from marketing dashboards to continuously optimize audience quality delivery
Represent WebMD when interacting with clients
Serve as lead on various team and cross-functional initiatives
Proactively identify and provide solution recommendations to organizational and process inefficiencies
Requirements
:
5-8+ years of experience in marketing or sales for a digital advertiser, publisher or media agency
Bachelor's degree in Business, Marketing or Advertising preferred, however actual experience can be accepted in lieu of degree
Working knowledge of digital agencies required
Comfort and familiarity with highly matrixed cross functional departments
Working experience with Salesforce or another CRM program required
Proficient in MS Office (Excel, Word, PowerPoint, and AI)
Ability to build relationships with key internal stakeholders including sales, product marketing and editorial
The ideal candidate must possess strong creative marketing skills
Ability to understand and solve problems regarding client expectations
Excellent verbal and written communication skills
Strong consulting and ability to influence internal partners
Strong listening skills with ability to translate concepts into deliverables
Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
Preferred
Knowledge of Consumer Packaged Goods, Point of Care and Pharmaceutical industries preferred
Compensation range:
$95,000 - $$118,000 per year Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran
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Position at WebMD
WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and
theheart.org
. Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.
WebMD Marketing Solutions team is seeking a Marketing Manager to join us in Newark, NJ. The role is responsible for leading the development, scoping and strategic storytelling of a high volume of advertising solutions and sponsorship opportunities for large accounts, across all verticals - consumer packaged goods (CPG), Government and Pharmaceuticals. The candidate must have the ability to think creatively and ultimately communicate their strategic ideas effectively. Additionally, business depth & acumen are critical to interface with WebMD executives and build successful relationships with partners across all functions.
Responsibilities:
The candidate will
serve as the marketing lead, responsible for packaging, pricing and positioning integrated digital solutions to large consumer advertisers
Partner closely with Sales to understand client needs to create the most innovative, yet effective solutions
Create the overall narrative for all solution presentations, in response to RFPs
Act as liaison across multiple teams to ensure effective configuration and delivery of solutions - including client services, product marketing, editorial, program marketing, and business insights
Leveraging real time audience insights to refine targeting and product marketing recommendations to the business
Extract actionable insights from marketing dashboards to continuously optimize audience quality delivery
Represent WebMD when interacting with clients
Serve as lead on various team and cross-functional initiatives
Proactively identify and provide solution recommendations to organizational and process inefficiencies
Requirements
:
5-8+ years of experience in marketing or sales for a digital advertiser, publisher or media agency
Bachelor's degree in Business, Marketing or Advertising preferred, however actual experience can be accepted in lieu of degree
Working knowledge of digital agencies required
Comfort and familiarity with highly matrixed cross functional departments
Working experience with Salesforce or another CRM program required
Proficient in MS Office (Excel, Word, PowerPoint, and AI)
Ability to build relationships with key internal stakeholders including sales, product marketing and editorial
The ideal candidate must possess strong creative marketing skills
Ability to understand and solve problems regarding client expectations
Excellent verbal and written communication skills
Strong consulting and ability to influence internal partners
Strong listening skills with ability to translate concepts into deliverables
Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
Preferred
Knowledge of Consumer Packaged Goods, Point of Care and Pharmaceutical industries preferred
Compensation range:
$95,000 - $$118,000 per year Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.
Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:
Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran
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