Workato
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com .
Ultimately, Workato believes in fostering a
flexible, trust-oriented culture that empowers everyone to take full ownership of their roles
. We are driven by
innovation
and looking for
team players
who want to actively build our company. But, we also believe in
balancing productivity with self-care
. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities
The
Director, Demand Generation – Commercial Segment
is responsible for developing and executing integrated marketing strategies to drive pipeline and revenue growth. This role owns the planning and execution of events, field marketing, multi-channel campaigns, sales plays, and paid advertising programs targeting commercial accounts. You will collaborate closely with sales, product marketing, and digital teams to deliver measurable results. You will also be responsible to: Develop and own the demand generation strategy for the commercial segment, aligning with company goals and sales objectives. Lead, mentor, and grow a high-performing team focused on pipeline creation and acceleration. Integrated Campaigns Design and execute multi-channel campaigns (email, webinars, content syndication, ABM, etc.) to generate and nurture leads. Partner with product marketing to craft compelling messaging and offers for commercial buyers. Events & Field Marketing Own the strategy and execution of in-person and virtual events, including trade shows, field events, and executive roundtables. Collaborate with sales to deliver impactful field marketing programs that drive engagement and conversion. Develop and operationalize sales plays in partnership with sales leadership, enabling reps with targeted assets and programs. Track and optimize sales play performance to maximize pipeline impact. Paid Advertising Oversee paid media strategy (search, social, display, retargeting) to drive awareness and demand in the commercial segment. Manage agency and vendor relationships to ensure effective execution and ROI. Measurement & Optimization Define KPIs, track performance, and report on campaign effectiveness, pipeline contribution, and ROI. Continuously test, analyze, and optimize programs for maximum impact. Requirements
Qualifications / Experience / Technical Skills
8+ years of B2B demand generation experience, with at least 3 years in a leadership role. Proven track record of building and scaling demand generation programs for commercial or mid-market segments. Deep expertise in events, field marketing, integrated campaigns, sales plays, and paid media. Strong analytical skills and experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics). Experience in SaaS or technology industry preferred. Soft Skills / Personal Characteristics
Excellent collaboration, communication, and project management skills. For California applicants, the pay for this role may range between $185,000 - $240,000 plus variable, benefits, perks, and equity. (REQ ID: 2159)
#LI-NJ1 Create a Job Alert Interested in building your career at Workato? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Are you authorized to work in United States for any employer? * Select... Will you now or in the future require visa sponsorship? * Select... What is your expected compensation? * Why do you think you will be successful in this role? * U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Workato’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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flexible, trust-oriented culture that empowers everyone to take full ownership of their roles
. We are driven by
innovation
and looking for
team players
who want to actively build our company. But, we also believe in
balancing productivity with self-care
. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America Quartz ranked us the #1 best company for remote workers Responsibilities
The
Director, Demand Generation – Commercial Segment
is responsible for developing and executing integrated marketing strategies to drive pipeline and revenue growth. This role owns the planning and execution of events, field marketing, multi-channel campaigns, sales plays, and paid advertising programs targeting commercial accounts. You will collaborate closely with sales, product marketing, and digital teams to deliver measurable results. You will also be responsible to: Develop and own the demand generation strategy for the commercial segment, aligning with company goals and sales objectives. Lead, mentor, and grow a high-performing team focused on pipeline creation and acceleration. Integrated Campaigns Design and execute multi-channel campaigns (email, webinars, content syndication, ABM, etc.) to generate and nurture leads. Partner with product marketing to craft compelling messaging and offers for commercial buyers. Events & Field Marketing Own the strategy and execution of in-person and virtual events, including trade shows, field events, and executive roundtables. Collaborate with sales to deliver impactful field marketing programs that drive engagement and conversion. Develop and operationalize sales plays in partnership with sales leadership, enabling reps with targeted assets and programs. Track and optimize sales play performance to maximize pipeline impact. Paid Advertising Oversee paid media strategy (search, social, display, retargeting) to drive awareness and demand in the commercial segment. Manage agency and vendor relationships to ensure effective execution and ROI. Measurement & Optimization Define KPIs, track performance, and report on campaign effectiveness, pipeline contribution, and ROI. Continuously test, analyze, and optimize programs for maximum impact. Requirements
Qualifications / Experience / Technical Skills
8+ years of B2B demand generation experience, with at least 3 years in a leadership role. Proven track record of building and scaling demand generation programs for commercial or mid-market segments. Deep expertise in events, field marketing, integrated campaigns, sales plays, and paid media. Strong analytical skills and experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics). Experience in SaaS or technology industry preferred. Soft Skills / Personal Characteristics
Excellent collaboration, communication, and project management skills. For California applicants, the pay for this role may range between $185,000 - $240,000 plus variable, benefits, perks, and equity. (REQ ID: 2159)
#LI-NJ1 Create a Job Alert Interested in building your career at Workato? Get future opportunities sent straight to your email. Apply for this job
* indicates a required field First Name * Last Name * Email * Phone Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Are you authorized to work in United States for any employer? * Select... Will you now or in the future require visa sponsorship? * Select... What is your expected compensation? * Why do you think you will be successful in this role? * U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply) Select... How would you describe your racial/ethnic background? (mark all that apply) Select... How would you describe your sexual orientation? (mark all that apply) Select... Do you identify as transgender? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select... Are you a veteran or active member of the United States Armed Forces? Select... Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in Workato’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability
Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury
Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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