F1® Arcade
Senior Experiential Marketing Manager
F1® Arcade, Washington, District of Columbia, us, 20022
Join to apply for the
Senior Experiential Marketing Manager
role at
F1 Arcade Join to apply for the
Senior Experiential Marketing Manager
role at
F1 Arcade Get AI-powered advice on this job and more exclusive features. Location:
Washington, D.C.
Before applying for this role, please read the following information about this opportunity found below.
Reports To:
US Head of Marketing
Salary:
$90,000
F1 Arcade is looking for a strategic, energetic, and highly organized Senior Experiential Marketing Manager (SEMM) to lead guest engagement and brand activation efforts across multiple U.S. markets. Based in Washington, D.C., you'll oversee a growing team of local Experiential Marketing Managers and ensure each venue delivers consistent, high-impact, on-brand experiences that drive footfall, revenue, and community buzz.
Role Responsibilities
Team Leadership
Manage, coach, and grow a team of Experiential Marketing Managers across key markets. Work with US Head of Marketing to set KPIs, provide ongoing feedback, and ensure alignment with national marketing objectives. Foster collaboration across teams, standardize EMM processes to maintain creative excellence, operational efficiency, and brand consistency.
Brand & Marketing Strategy
Own and execute localized marketing strategies, identifying new growth opportunities, amplifying national campaigns at the local level, and ensuring on-brand execution. Oversee the full production cycle for campaigns, including obtaining approvals, asset delivery, and roll-out across digital, in-venue, and OOH platforms.
Partnerships & Outreach
Build meaningful relationships with local community & culture organizations, local sports teams, non-profits, media outlets, and key businesses. Actively seek co-marketing collaborations and B2B collaborations that support business goals. Work closely with Sales to unlock lead-gen opportunities and promote F1 Arcade to corporate and event bookers.
Content & Social
Collaborate with the US Social team to guide local influencer programming, capture and create social content, and community and brand storytelling. Manage a roster of local creators, brief and schedule content shoots, and ensure all content aligns with brand tone and quality. Partner with the People team to showcase culture and employee experiences.
Event Management
Lead planning and execution of ticketed events, Watch Parties, promotional activations, and seasonal campaigns. Own end-to-end logistics, from vendor management to event promotion, and hit key KPIs for ticket sales, attendance, and social engagement. Ensure all F1 Arcade events are highly visible across all marketing channels, promotional websites and community and event calendars.
Team Support
Serve as a strategic partner to cross-functional teams, Sales, Operations, Digital, and PR, to maximize impact across every guest and brand touchpoint. Source and activate local marketing opportunities tied to events, holidays, F&B moments, and seasonal happenings to keep F1 Arcade top of mind year-round.
Reporting & Optimization
Work closely with the Senior Digital Marketing Manager to analyze campaign performance, track ROI, and make data-informed recommendations. Deliver regular reports on local marketing activities and identify opportunities to refine tactics and improve execution.
Experience & Skill
5+ years in Marketing, Experiential Marketing, Brand Activation, and/or Event Production and Promotion 3+ years in restaurant or hospitality management Experienced team leader with a track record of managing people and projects Collaborative, data-driven, and passionate about hospitality and immersive experiences Highly aware and adaptable with strong ability to identify any potential issues, communicate them and propose solutions and/or pivot Highly organized and effective with time management
Workplace & Workday
This role is expected to be in the venue two days per week + Saturdays or Sundays during holiday or race seasons to meet influencers, media, event hosts, community partners, or anyone else to be set up for success during an event or activation.
Salary: $90000 per yearSeniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesHospitality Referrals increase your chances of interviewing at F1 Arcade by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.Director of Marketing and Communications Arlington, VA $150,000.00-$175,000.00 1 week ago Brand Marketing & Communications Director Washington, DC $100,000.00-$125,000.00 2 weeks ago Washington, DC $150,000.00-$200,000.00 16 hours ago Senior Director, Marketing and Engagement - Ranger Rick Brands Reston, VA $100,000.00-$120,000.00 6 days ago Washington, DC $227,000.00-$296,000.00 5 days ago Lifecycle Marketing Director / Senior Manager Washington DC-Baltimore Area $120,000.00-$160,000.00 4 days ago Columbia, MD $130,000.00-$165,000.00 1 day ago Director of Proposal Management & MarketingSenior Director, Marketing & CommunicationsDirector, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 3 weeks ago Washington, DC $120,000.00-$140,000.00 2 weeks ago FLEX Director, Marriott Bonvoy Brand Marketing Washington, DC $80,336.75-$145,077.09 1 week ago Senior Director Category Management Marketing Bethesda, MD $147,000.00-$216,200.00 4 days ago Sr. Marketing Program Manager, Executive Content, Global Executive Marketing Arlington, VA $106,400.00-$185,000.00 6 days ago Washington, DC $81,026.00-$108,035.00 4 days ago Sr. Marketing Program Manager, Executive Content, Global Executive Marketing Herndon, VA $106,400.00-$185,000.00 6 days ago Bethesda, MD $147,000.00-$215,400.00 9 hours ago Senior Manager, Industry Marketing (Payments) Washington DC-Baltimore Area $160,000.00-$207,500.00 2 weeks ago Bethesda, MD $117,700.00-$157,800.00 2 months ago Practice Director (Marketing & Creative) Washington, DC $55,000.00-$91,000.00 1 month ago Director of Marketing (Colocation Data Center), AmericasGlobal Marketing Director, Obesity StrategySenior Event Marketing Manager, AWS Global EventsSenior Industry Marketing Manager – Aerospace, Defense, Government Washington, DC $120,000.00-$180,000.00 1 week ago Director, Relationship Marketing Strategy Maryland, United States $113,000.00-$182,850.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Senior Experiential Marketing Manager
role at
F1 Arcade Join to apply for the
Senior Experiential Marketing Manager
role at
F1 Arcade Get AI-powered advice on this job and more exclusive features. Location:
Washington, D.C.
Before applying for this role, please read the following information about this opportunity found below.
Reports To:
US Head of Marketing
Salary:
$90,000
F1 Arcade is looking for a strategic, energetic, and highly organized Senior Experiential Marketing Manager (SEMM) to lead guest engagement and brand activation efforts across multiple U.S. markets. Based in Washington, D.C., you'll oversee a growing team of local Experiential Marketing Managers and ensure each venue delivers consistent, high-impact, on-brand experiences that drive footfall, revenue, and community buzz.
Role Responsibilities
Team Leadership
Manage, coach, and grow a team of Experiential Marketing Managers across key markets. Work with US Head of Marketing to set KPIs, provide ongoing feedback, and ensure alignment with national marketing objectives. Foster collaboration across teams, standardize EMM processes to maintain creative excellence, operational efficiency, and brand consistency.
Brand & Marketing Strategy
Own and execute localized marketing strategies, identifying new growth opportunities, amplifying national campaigns at the local level, and ensuring on-brand execution. Oversee the full production cycle for campaigns, including obtaining approvals, asset delivery, and roll-out across digital, in-venue, and OOH platforms.
Partnerships & Outreach
Build meaningful relationships with local community & culture organizations, local sports teams, non-profits, media outlets, and key businesses. Actively seek co-marketing collaborations and B2B collaborations that support business goals. Work closely with Sales to unlock lead-gen opportunities and promote F1 Arcade to corporate and event bookers.
Content & Social
Collaborate with the US Social team to guide local influencer programming, capture and create social content, and community and brand storytelling. Manage a roster of local creators, brief and schedule content shoots, and ensure all content aligns with brand tone and quality. Partner with the People team to showcase culture and employee experiences.
Event Management
Lead planning and execution of ticketed events, Watch Parties, promotional activations, and seasonal campaigns. Own end-to-end logistics, from vendor management to event promotion, and hit key KPIs for ticket sales, attendance, and social engagement. Ensure all F1 Arcade events are highly visible across all marketing channels, promotional websites and community and event calendars.
Team Support
Serve as a strategic partner to cross-functional teams, Sales, Operations, Digital, and PR, to maximize impact across every guest and brand touchpoint. Source and activate local marketing opportunities tied to events, holidays, F&B moments, and seasonal happenings to keep F1 Arcade top of mind year-round.
Reporting & Optimization
Work closely with the Senior Digital Marketing Manager to analyze campaign performance, track ROI, and make data-informed recommendations. Deliver regular reports on local marketing activities and identify opportunities to refine tactics and improve execution.
Experience & Skill
5+ years in Marketing, Experiential Marketing, Brand Activation, and/or Event Production and Promotion 3+ years in restaurant or hospitality management Experienced team leader with a track record of managing people and projects Collaborative, data-driven, and passionate about hospitality and immersive experiences Highly aware and adaptable with strong ability to identify any potential issues, communicate them and propose solutions and/or pivot Highly organized and effective with time management
Workplace & Workday
This role is expected to be in the venue two days per week + Saturdays or Sundays during holiday or race seasons to meet influencers, media, event hosts, community partners, or anyone else to be set up for success during an event or activation.
Salary: $90000 per yearSeniority level
Seniority levelMid-Senior level Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales IndustriesHospitality Referrals increase your chances of interviewing at F1 Arcade by 2x Sign in to set job alerts for “Senior Marketing Manager” roles.Director of Marketing and Communications Arlington, VA $150,000.00-$175,000.00 1 week ago Brand Marketing & Communications Director Washington, DC $100,000.00-$125,000.00 2 weeks ago Washington, DC $150,000.00-$200,000.00 16 hours ago Senior Director, Marketing and Engagement - Ranger Rick Brands Reston, VA $100,000.00-$120,000.00 6 days ago Washington, DC $227,000.00-$296,000.00 5 days ago Lifecycle Marketing Director / Senior Manager Washington DC-Baltimore Area $120,000.00-$160,000.00 4 days ago Columbia, MD $130,000.00-$165,000.00 1 day ago Director of Proposal Management & MarketingSenior Director, Marketing & CommunicationsDirector, International Marketing and Distribution North Bethesda, MD $160,546.00-$188,641.00 3 weeks ago Washington, DC $120,000.00-$140,000.00 2 weeks ago FLEX Director, Marriott Bonvoy Brand Marketing Washington, DC $80,336.75-$145,077.09 1 week ago Senior Director Category Management Marketing Bethesda, MD $147,000.00-$216,200.00 4 days ago Sr. Marketing Program Manager, Executive Content, Global Executive Marketing Arlington, VA $106,400.00-$185,000.00 6 days ago Washington, DC $81,026.00-$108,035.00 4 days ago Sr. Marketing Program Manager, Executive Content, Global Executive Marketing Herndon, VA $106,400.00-$185,000.00 6 days ago Bethesda, MD $147,000.00-$215,400.00 9 hours ago Senior Manager, Industry Marketing (Payments) Washington DC-Baltimore Area $160,000.00-$207,500.00 2 weeks ago Bethesda, MD $117,700.00-$157,800.00 2 months ago Practice Director (Marketing & Creative) Washington, DC $55,000.00-$91,000.00 1 month ago Director of Marketing (Colocation Data Center), AmericasGlobal Marketing Director, Obesity StrategySenior Event Marketing Manager, AWS Global EventsSenior Industry Marketing Manager – Aerospace, Defense, Government Washington, DC $120,000.00-$180,000.00 1 week ago Director, Relationship Marketing Strategy Maryland, United States $113,000.00-$182,850.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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