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Location: Washington, D.C.
Reports To: US Head of Marketing
Salary: $90,000
F1 Arcade is looking for a strategic, energetic, and highly organized Senior Experiential Marketing Manager (SEMM) to lead guest engagement and brand activation efforts across multiple U.S. markets. Based in Washington, D.C., you'll oversee a growing team of local Experiential Marketing Managers and ensure each venue delivers consistent, high-impact, on-brand experiences that drive footfall, revenue, and community buzz.
Role Responsibilities
Team Leadership Manage, coach, and grow a team of Experiential Marketing Managers across key markets. Work with US Head of Marketing to set KPIs, provide ongoing feedback, and ensure alignment with national marketing objectives. Foster collaboration across teams, standardize EMM processes to maintain creative excellence, operational efficiency, and brand consistency.
Brand & Marketing Strategy Own and execute localized marketing strategies, identifying new growth opportunities, amplifying national campaigns at the local level, and ensuring on-brand execution. Oversee the full production cycle for campaigns, including obtaining approvals, asset delivery, and roll-out across digital, in-venue, and OOH platforms.
Partnerships & Outreach Build meaningful relationships with local community & culture organizations, local sports teams, non-profits, media outlets, and key businesses. Actively seek co-marketing collaborations and B2B collaborations that support business goals. Work closely with Sales to unlock lead-gen opportunities and promote F1 Arcade to corporate and event bookers.
Content & Social Collaborate with the US Social team to guide local influencer programming, capture and create social content, and community and brand storytelling. Manage a roster of local creators, brief and schedule content shoots, and ensure all content aligns with brand tone and quality. Partner with the People team to showcase culture and employee experiences.
Event Management Lead planning and execution of ticketed events, Watch Parties, promotional activations, and seasonal campaigns. Own end-to-end logistics, from vendor management to event promotion, and hit key KPIs for ticket sales, attendance, and social engagement. Ensure all F1 Arcade events are highly visible across all marketing channels, promotional websites and community and event calendars.
Team Support Serve as a strategic partner to cross-functional teams, Sales, Operations, Digital, and PR, to maximize impact across every guest and brand touchpoint. Source and activate local marketing opportunities tied to events, holidays, F&B moments, and seasonal happenings to keep F1 Arcade top of mind year-round.
Reporting & Optimization Work closely with the Senior Digital Marketing Manager to analyze campaign performance, track ROI, and make data-informed recommendations. Deliver regular reports on local marketing activities and identify opportunities to refine tactics and improve execution.
Experience & Skill
- 5+ years in Marketing, Experiential Marketing, Brand Activation, and/or Event Production and Promotion
- 3+ years in restaurant or hospitality management
- Experienced team leader with a track record of managing people and projects
- Collaborative, data-driven, and passionate about hospitality and immersive experiences
- Highly aware and adaptable with strong ability to identify any potential issues, communicate them and propose solutions and/or pivot
- Highly organized and effective with time management
This role is expected to be in the venue two days per week + Saturdays or Sundays during holiday or race seasons to meet influencers, media, event hosts, community partners, or anyone else to be set up for success during an event or activation.
Salary: $90000 per year
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and SalesIndustries
Hospitality
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