Pegasystems

Global Head of Brand Marketing

Pegasystems, Watertown

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Job Category: Marketing

Location: US - Massachusetts - Waltham

Picture Yourself at Pega:

We are seeking a strategic Global Head of Brand to lead our brand marketing initiatives as a growth catalyst, driving measurable brand outcomes while navigating organizational transformation. This role has evolved beyond traditional brand management to encompass change leadership, technological integration, and data-driven decision making.

What You'll Do at Pega:

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Develop and execute comprehensive brand growth strategies aligned with company objectives
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Lead cross-functional teams through digital transformation initiatives and AI integration
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Drive measurable brand performance outcomes using advanced analytics and attribution modeling
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Navigate and champion organizational change management processes across marketing functions
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Integrate AI-enhanced marketing strategies into brand positioning and customer engagement
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Collaborate with agencies and external partners on strategic brand campaigns and creative direction
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Establish brand governance frameworks and ensure consistent brand experience across all touchpoints
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Who You Are:

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Strategic thinking with demonstrated ability to translate vision into measurable execution
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Emotional intelligence combined with analytical rigor and data-driven decision making
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Exceptional communication and cross-functional collaboration expertise
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Agility in rapidly evolving marketing environments with continuous learning orientation
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Innovation mindset with technological adaptability and business value focus
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What You've Accomplished:

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10+ years of progressive brand marketing leadership experience with demonstrated P&L impact
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Proven track record of leading teams through digital transformation and technology adoption
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Advanced proficiency in marketing analytics, attribution modeling, and performance measurement
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Experience with AI-powered marketing tools and automation platforms
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Strong change management and stakeholder management capabilities
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Bachelor's degree required; MBA preferred
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Pega Offers You:

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Gartner Analyst acclaimed technology leadership across our categories of products
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Continuous learning and development opportunities
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An innovative, inclusive, agile, flexible, and fun work environment
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Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
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Job ID: 22351

It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law.