Walmart
(USA) Group Director, Insights Consulting and Stra...
Walmart, Bentonville, Arkansas, United States, 72712
Group Director Insights Consulting And Strategy Customer Insights
Walmart's ambition is to be America's favorite place to shop with more customers and members across all income brackets, shopping more things, more often. As a Marketing team, we will change customers' beliefs and behaviors to choose Walmart first by creating demand, building customer loyalty and strengthening brand equity. The leader for CIS sits at the intersection of data, customer experience and strategy, representing the objective voice of the customera single version of the truth for consumer insights. As a critical thought leader, this role has the opportunity to drive business impact and focus on the biggest priority areas for the company where Merchandising, Marketing, eCommerce and Operations intersect. Utilizing advanced data strategies, sources, economics, psychology, and other sciences, this leader identifies customer personas, defines their experience with Walmart and determines their needs. The role oversees the acquisition and analysis of customer insights by ensuring unmet needs in key customer journeys are identified and assesses Walmart and key competitor's performance in meeting those needs across all channels. Leadership is critical in end-to-end analyses, identifying action-driving insights, and building customer narratives that highlight ways to understand and improve for today and into the future. This leader will accelerate the evolution of CIS from a business contributor/partner to a source of competitive advantage as we move from insight to foresights. Lead the development and execution of a strategic learning agenda aligned with Walmart's top business and customer priorities. Drive customer-centric strategies and innovation to sharpen Walmart's value proposition and brand strategy. Oversee the design and implementation of advanced analytics, behavioral mining, and research methodologies to uncover actionable insights. Identify and prioritize key customer journeys, uncover unmet needs, and operationalize solutions across the organization. Champion innovation in marketing measurement, attribution, and analytics to drive brand and campaign growth. Serve as a trusted advisor to senior leadership, influencing enterprise-wide decisions with customer insights and foresights. Establish governance models for customer data usage, ensuring quality, consistency, and compliance. Build and lead a high-performing team, fostering a culture of integrity, continuous learning, and customer obsession. Collaborate with cross-functional leaders to align customer strategies with long-term corporate vision and business outcomes. Qualifications
Proven experience leading large, complex teams across multiple functions and geographies. Deep expertise in customer insights, data analytics, marketing measurement, and customer experience strategy. Strong financial acumen and understanding of retail market dynamics, media attribution, and growth drivers. Demonstrated success in driving transformational change and innovation across enterprise-level strategies. Ability to influence executive leadership and present to boards and external stakeholders. Strong integrity, strategic thinking, and ability to navigate complex organizational structures. Experience developing governance frameworks for customer data and insights. Passion for mentoring and developing talent, with a track record of building high-performing teams. Partnerships Across The Enterprise:
Acts as a trusted partner to the Walmart Leadership Team to shape the Walmart business model by representing customer behaviors, needs and perceptions, influencing short- and long-term strategies. Be an industry thought leader to ensure Walmart stays ahead of the competition. Collaborates with Merchandising, eCommerce, Finance, Operations, Product, and Technology, to ensure the various strategic Marketing pillars align and build synergies with other strategic initiatives with the end goal of ensuring customer experience is optimized and revenue generation is maximized. Be a champion of a test-and-learn culture through agile data mining and measurement methodologies. Minimum Qualifications:
Bachelor's degree in Business Administration or related field and 7 years' experience in marketing research, data analytics, consulting, or related field OR 9 years' experience in marketing research, data analytics, consulting, or related field. 7 years' supervisory experience. Preferred Qualifications:
Customer Analytics in Retail Operations Masters: Business Administration Primary Location:
2608 Se J St, Bentonville, AR 72712, United States of America
Walmart's ambition is to be America's favorite place to shop with more customers and members across all income brackets, shopping more things, more often. As a Marketing team, we will change customers' beliefs and behaviors to choose Walmart first by creating demand, building customer loyalty and strengthening brand equity. The leader for CIS sits at the intersection of data, customer experience and strategy, representing the objective voice of the customera single version of the truth for consumer insights. As a critical thought leader, this role has the opportunity to drive business impact and focus on the biggest priority areas for the company where Merchandising, Marketing, eCommerce and Operations intersect. Utilizing advanced data strategies, sources, economics, psychology, and other sciences, this leader identifies customer personas, defines their experience with Walmart and determines their needs. The role oversees the acquisition and analysis of customer insights by ensuring unmet needs in key customer journeys are identified and assesses Walmart and key competitor's performance in meeting those needs across all channels. Leadership is critical in end-to-end analyses, identifying action-driving insights, and building customer narratives that highlight ways to understand and improve for today and into the future. This leader will accelerate the evolution of CIS from a business contributor/partner to a source of competitive advantage as we move from insight to foresights. Lead the development and execution of a strategic learning agenda aligned with Walmart's top business and customer priorities. Drive customer-centric strategies and innovation to sharpen Walmart's value proposition and brand strategy. Oversee the design and implementation of advanced analytics, behavioral mining, and research methodologies to uncover actionable insights. Identify and prioritize key customer journeys, uncover unmet needs, and operationalize solutions across the organization. Champion innovation in marketing measurement, attribution, and analytics to drive brand and campaign growth. Serve as a trusted advisor to senior leadership, influencing enterprise-wide decisions with customer insights and foresights. Establish governance models for customer data usage, ensuring quality, consistency, and compliance. Build and lead a high-performing team, fostering a culture of integrity, continuous learning, and customer obsession. Collaborate with cross-functional leaders to align customer strategies with long-term corporate vision and business outcomes. Qualifications
Proven experience leading large, complex teams across multiple functions and geographies. Deep expertise in customer insights, data analytics, marketing measurement, and customer experience strategy. Strong financial acumen and understanding of retail market dynamics, media attribution, and growth drivers. Demonstrated success in driving transformational change and innovation across enterprise-level strategies. Ability to influence executive leadership and present to boards and external stakeholders. Strong integrity, strategic thinking, and ability to navigate complex organizational structures. Experience developing governance frameworks for customer data and insights. Passion for mentoring and developing talent, with a track record of building high-performing teams. Partnerships Across The Enterprise:
Acts as a trusted partner to the Walmart Leadership Team to shape the Walmart business model by representing customer behaviors, needs and perceptions, influencing short- and long-term strategies. Be an industry thought leader to ensure Walmart stays ahead of the competition. Collaborates with Merchandising, eCommerce, Finance, Operations, Product, and Technology, to ensure the various strategic Marketing pillars align and build synergies with other strategic initiatives with the end goal of ensuring customer experience is optimized and revenue generation is maximized. Be a champion of a test-and-learn culture through agile data mining and measurement methodologies. Minimum Qualifications:
Bachelor's degree in Business Administration or related field and 7 years' experience in marketing research, data analytics, consulting, or related field OR 9 years' experience in marketing research, data analytics, consulting, or related field. 7 years' supervisory experience. Preferred Qualifications:
Customer Analytics in Retail Operations Masters: Business Administration Primary Location:
2608 Se J St, Bentonville, AR 72712, United States of America