Sherwin Williams
Marketing, Director of Data Operations
Sherwin Williams, Cleveland, Ohio, United States, 44101
Director Of Marketing Operations DDX
The Director of Marketing Operations DDX will develop and manage the marketing infrastructure and processes that will enable Sherwin-Williams to drive greater customer insight, engagement and improved lead nurturing for all business-to-business market segments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality), as well as the direct-to-consumer market segment (Do It Yourself). The Director of Marketing Operations DDX will lead the development of a comprehensive customer insight database and 1:1 direct marketing capability, serving as the daily point of contact between external agency partner(s) and internal stakeholders and resources. The person in this role will oversee the DDX Operations team in day-to-day database operations and will lead management of additional database phases and/or extensions/integrations as appropriate. This role will also facilitate implementation and ongoing management of the MarTech Stack, as well as establish a long-term vision and roadmap for future MarTech innovations and optimization.
The Director of Marketing Operations DDX will develop and manage the marketing infrastructure and processes that will enable Sherwin-Williams to drive greater customer insight, engagement and improved lead nurturing for all business-to-business market segments (Residential Repaint, New Residential, Commercial, Multi-Family, Healthcare and Hospitality), as well as the direct-to-consumer market segment (Do It Yourself). The Director of Marketing Operations DDX will lead the development of a comprehensive customer insight database and 1:1 direct marketing capability, serving as the daily point of contact between external agency partner(s) and internal stakeholders and resources. The person in this role will oversee the DDX Operations team in day-to-day database operations and will lead management of additional database phases and/or extensions/integrations as appropriate. This role will also facilitate implementation and ongoing management of the MarTech Stack, as well as establish a long-term vision and roadmap for future MarTech innovations and optimization.