The HEINEKEN Company
Join to apply for the
Tropicalist Brand Ambassador
role at
The HEINEKEN Company 2 days ago Be among the first 25 applicants Join to apply for the
Tropicalist Brand Ambassador
role at
The HEINEKEN Company Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals Educate consumers on La Tropical’s brand story, products, and unique Miami roots Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols Set up and tear down branded displays and promotional materials at events Capture content for social media and assist with light promotion via personal accounts (optional but encouraged) Communicate real-time execution updates and consumer feedback
Job Scope & Responsibilities
Main Responsibilities
Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals Educate consumers on La Tropical’s brand story, products, and unique Miami roots Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols Set up and tear down branded displays and promotional materials at events Capture content for social media and assist with light promotion via personal accounts (optional but encouraged) Communicate real-time execution updates and consumer feedback
Goals For The Role
Drive brand awareness and trial through face-to-face sampling experiences Support sales efforts by increasing velocity and repeat purchases Build local brand loyalty and enhance visibility in key markets Provide market insights and feedback to the brand team
Work Locations/Events:
Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits) On-premise accounts (bars, restaurants, lounges) Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals Community events and cultural celebrations
Feedback Reporting
Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation
Work Style
Primarily independent, with occasional team activations alongside other ambassadors or sales reps
⸻
Requirements & Profile
Ideal Background
Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling Sales or marketing students/recent grads are a plus Bilingual (Spanish/English) preferred, given the South Florida market
Soft Skills / Personality Traits
Outgoing, confident, and charismatic Comfortable approaching and engaging with diverse groups of people Reliable, punctual, and professional Strong communication and interpersonal skills Passionate about craft beer and Latin culture
Required Certifications / Licenses
TIPS or SafeServe Alcohol Certification (can be completed prior to first activation) Valid Driver’s License and access to reliable transportation
Typical Working Hours
Primarily Evenings and Weekends (Thursday–Sunday activations) Some weekday evening events or retail tastings (4–8 PM range) Shifts typically 3–5 hours depending on activation
⸻
Travel/Event Reimbursement
Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation
⸻
Candidate FAQ Preparation
Growth Opportunities
Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA
Company Products & Gear
Branded apparel and gear provided for activations (shirts, hats, etc.) Samples provided for events but not for personal use
What Makes This Role Unique
Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer Seniority level
Seniority level Entry level Employment type
Employment type Part-time Job function
Job function Sales and Business Development Industries Food and Beverage Services Referrals increase your chances of interviewing at The HEINEKEN Company by 2x Sign in to set job alerts for “Brand Representative” roles.
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Tropicalist Brand Ambassador
role at
The HEINEKEN Company 2 days ago Be among the first 25 applicants Join to apply for the
Tropicalist Brand Ambassador
role at
The HEINEKEN Company Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals Educate consumers on La Tropical’s brand story, products, and unique Miami roots Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols Set up and tear down branded displays and promotional materials at events Capture content for social media and assist with light promotion via personal accounts (optional but encouraged) Communicate real-time execution updates and consumer feedback
Job Scope & Responsibilities
Main Responsibilities
Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals Educate consumers on La Tropical’s brand story, products, and unique Miami roots Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols Set up and tear down branded displays and promotional materials at events Capture content for social media and assist with light promotion via personal accounts (optional but encouraged) Communicate real-time execution updates and consumer feedback
Goals For The Role
Drive brand awareness and trial through face-to-face sampling experiences Support sales efforts by increasing velocity and repeat purchases Build local brand loyalty and enhance visibility in key markets Provide market insights and feedback to the brand team
Work Locations/Events:
Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits) On-premise accounts (bars, restaurants, lounges) Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals Community events and cultural celebrations
Feedback Reporting
Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation
Work Style
Primarily independent, with occasional team activations alongside other ambassadors or sales reps
⸻
Requirements & Profile
Ideal Background
Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling Sales or marketing students/recent grads are a plus Bilingual (Spanish/English) preferred, given the South Florida market
Soft Skills / Personality Traits
Outgoing, confident, and charismatic Comfortable approaching and engaging with diverse groups of people Reliable, punctual, and professional Strong communication and interpersonal skills Passionate about craft beer and Latin culture
Required Certifications / Licenses
TIPS or SafeServe Alcohol Certification (can be completed prior to first activation) Valid Driver’s License and access to reliable transportation
Typical Working Hours
Primarily Evenings and Weekends (Thursday–Sunday activations) Some weekday evening events or retail tastings (4–8 PM range) Shifts typically 3–5 hours depending on activation
⸻
Travel/Event Reimbursement
Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation
⸻
Candidate FAQ Preparation
Growth Opportunities
Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA
Company Products & Gear
Branded apparel and gear provided for activations (shirts, hats, etc.) Samples provided for events but not for personal use
What Makes This Role Unique
Represent one of Miami’s fastest-growing craft beer brands backed by Heineken USA Be part of a vibrant and passionate team bringing La Tropical’s Latin heritage and bold flavors to life Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer Seniority level
Seniority level Entry level Employment type
Employment type Part-time Job function
Job function Sales and Business Development Industries Food and Beverage Services Referrals increase your chances of interviewing at The HEINEKEN Company by 2x Sign in to set job alerts for “Brand Representative” roles.
DGB Americas Travel Retail Brand Manager
Brand Manager, Online Marketplaces (On-Site)
Marketing Brand Manager - Rabanne - Travel Retail
Doral, FL $80,000.00-$90,000.00 2 weeks ago Miami Beach, FL $70,000.00-$80,000.00 1 day ago Miami, FL $75,000.00-$90,000.00 2 weeks ago Marketing Manager - Product & Brand Management
Abercrombie & Fitch - Brand Representative, Brickell City Centre
Hollister Co. - Brand Representative, Falls
Hollywood, FL $60,000.00-$70,000.00 2 days ago Miami, FL $160,000.00-$200,000.00 1 day ago Abercrombie & Fitch - Brand Representative, The Falls
abercrombie kids - Brand Representative, Dolphin Mall
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr