Marketing Manager

Job Details Level Management Job Location Balboa Bay Resort - Newport Beach, CA Salary Range 75,000.00 - $80,000.00 Salary / year Job Shift Job Category Marketing Description Balboa Bay Resort and Balboa Bay Club are seeking an enthusiastic self-starter to join the Marketing Department. Armed with a passion for hospitality, digital marketing experience, and an eye for detail, the Marketing Manager will work under the Director of Marketing, managing two coordinators, to support resort-wide and club-wide departmental initiatives. Primary Responsibilities / Essential Functions : Maintain property listings, monitor and respond promptly to customer reviews on third-party and social media sites like TripAdvisor, Facebook, Expedia, Google Business, and OpenTable. Escalate issues related to customer expectations or service problems. Seek opportunities to enhance and encourage positive customer reviews and testimonials. Possess a strong working knowledge of social media platforms, their audiences, and industry best practices. Implement social strategies aligned with departmental and revenue goals; maintain postings; collaborate with the Marketing Director and/or outside agency to analyze insights for successes and missed opportunities. Collaborate with the Marketing Director on multi-channel digital plans based on revenue and occupancy goals. Build email marketing campaigns within CRM software, update guest communications, and analyze success metrics to strategize future growth. Support pay-per-click and display marketing efforts as needed. Manage day-to-day website updates via CMS software, ensuring all content, imagery, promotions, and events are current. Work with the Marketing Director and web agency on design and functionality improvements. Assist the Marketing Director and Public Relations Agency with media relations campaigns, press material development, media visits, FAM trips, and collateral management. Engage professionally with media and influencers during events. Share media news on social channels and maintain the press library. Create compelling visual content to increase awareness and positive perception of the resort, club, spa, restaurants, and events to maximize revenue. Participate enthusiastically in the creation, promotion, and execution of resort and club-wide events. Flexibility in scheduling is required due to industry cycles. Maintain print collateral inventory and coordinate with the Marketing Director and design agency on collateral needs. Support departmental administrative tasks as needed. Qualifications At least three years of relevant hospitality marketing experience. Proficiency in using multiple social media platforms for marketing and guest feedback response, with awareness of industry trends and best practices. High school diploma or GED; a bachelor's degree in public relations, journalism, communications, hospitality, or related field is preferred. Passion for travel, hospitality, and food & beverage industries, with an understanding of creating memorable guest experiences. Excellent writing and proofreading skills with a creative flair. Thorough knowledge of managing social media platforms. Experience with CRM and CMS platforms. Understanding of Google Analytics, digital advertising metrics, and social media insights. Proficiency with Adobe Creative Suite, especially Photoshop and Illustrator. Interest or ability to analyze data to inform marketing strategies. Strong attention to detail, organizational skills, and flexibility as a team player. Professional demeanor and respectful relationships with colleagues, guests, vendors, and partners, adhering to Forbes standards. Knowledge of local culture, attractions, history, and current events; strong regional contacts. Completion of all scheduled training. Logical reasoning skills to evaluate solutions and approaches; ability to remain calm in challenging situations. Willingness to work various schedules, including holidays, weekends, and shifts, based on business needs. Work location is on-property. Maintain a professional appearance and demeanor. This job posting appears to be active and does not contain any expired indicators.

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