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SBH Fashion

Vice President of Marketing

SBH Fashion, Montclair, New Jersey, us, 07043

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Direct message the job poster from SBH Fashion Senior Vice President of Talent Acquisition and Recruitment at SBH Fashion Digitally Native Beauty brand is looking for a looking for a strategic, well-rounded Vice President of Marketing to lead the day-to-day execution and cross-functional alignment of marketing. This role will oversee brand marketing, go-to-market execution, influencer and partnership strategy, creative development, marketing operations, and campaign planning.

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.

The ideal candidate is a strategic and collaborative marketing leader with a strong background in brand and marketing strategy, influencer and creator marketing, partnerships, and go-to-market execution. This role is responsible for helping reach new audiences, scale their creator and partnership programs, and drive consistent, high-impact product launches.

Key Responsibilities

Marketing Leadership

Lead the execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones Build integrated campaign strategies across teams and channels—owned, earned, and paid Partner cross-functionally with Growth, Product, Retail, and CX to align on goals, messaging, and deliverables Ensure consistency and clarity across all marketing touchpoints

Go-To-Market Strategy

Own launch strategy and execution for all new products, kits, and collaborations Build repeatable GTM processes in partnership with Product, Ops, and Creative Ensure launches are high-impact, on time, and well supported by all marketing functions Partner closely with Growth team to ensure alignment on messaging, assets, and channel rollout

Influencer & Creator Marketing

Set the vision and strategy for influencer and creator marketing Lead execution across organic seeding, paid partnerships, whitelisting, and affiliate Collaborate with Growth to amplify creator content in paid and performance media Build and manage a high-performing Influencer team and hire key talent

Campaign & Creative Development

Partner with Creative Director to concept and execute 360 campaigns and key brand moments Own marketing briefs and cross-functional kickoffs with Creative, Brand, and Growth Guide asset development across platforms and formats—from email to Meta to retail Ensure creative output is high quality, on brand, and strategically sound

Marketing Operations & Team Leadership

Manage and mentor team leads across Brand, Creative, Influencer, and Marketing Ops Drive clarity, accountability, and focus across all marketing functions Establish process and team structure to support scaling execution Own team-wide planning and delivery against calendar and company goals

What You’ll Bring

10+ years in marketing with at least 3+ years in a senior leadership role Experience in beauty or consumer brands preferred Strong background in product marketing, creative development, and campaign planning Proven success in influencer and creator marketing strategy Excellent cross-functional communication and team leadership skills Experience managing complex calendars and high-volume execution

Salary dependent on experience but around $230,000 base

Seniority level

Seniority levelExecutive Employment type

Employment typeFull-time Job function

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