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Join to apply for the Marketing Research Analyst role at IBTS - Institute for Building Technology and Safety Join to apply for the Marketing Research Analyst role at IBTS - Institute for Building Technology and Safety Get AI-powered advice on this job and more exclusive features. Direct message the job poster from IBTS - Institute for Building Technology and Safety The Marketing Research Analyst supports business development, marketing, and client engagement initiatives through market research, CRM management, and strategic content creation. This role is ideal for a marketing-savvy B2B/B2G researcher who enjoys investigating markets, following trends, understanding target audiences, shaping messaging, and supporting campaigns that drive growth. The ideal candidate brings 5 to 7 years of experience in research, content development, client engagement strategy, and CRM management, along with strong organizational skills and a passion for uncovering trends and telling stories that resonate with our public and private sector partners. This role would be a hybrid position 1-2 days in office if local to Ashburn, Va. Candidates not local to Ashburn, VA will have some required travel for in-person sessions. Key Responsibilities/Duties Market Research Conduct research to identify industry trends, client needs, and competitive positioning. Utilize market intelligence platforms to search and determine attractiveness of forecasted (pre-RFP) opportunities. Support opportunity identification and qualification with competitive, gap, and SWOT analyses, client segmentation, and competitor tracking efforts. Assist in pricing strategy development by gathering and analyzing market and competitor data. Research, report on, and maintain efforts to engage potential teaming partners, subcontractors, events and conferences. Research, identify, and monitor industry trends and relevant news. Client Relationship Management & Engagement Manage the company’s CRM and pipeline management system, ensuring opportunities are entered, updated, communicated, advanced, and archived. Manage inquiries sent via company website. Support client engagement activities, including customer satisfaction surveys. Support efforts to gather and analyze client feedback to inform future marketing and business development strategies. Develop engaging and effective marketing strategies, messaging, and tactics to support business development efforts. Create compelling content that connects company objectives with audience needs, including white papers, case studies, blog posts, social media posts, and web content. Perform operational aspects of marketing efforts, including digital advertising, social media posting, scheduling, vendor coordination, and SEO tasks. Assist with scheduling, administering, and tracking marketing campaigns and events/conferences. Performance Tracking & Analytics Track and monitor marketing performance metrics, including engagement, visibility, and client feedback. Analyze and provide recommendations based on marketing data to optimize channel strategies and refine content. Qualifications Bachelor’s degree in a relevant field, such as marketing, journalism, market research, or business is required. Must have 5-7 years of relevant work experience, with demonstrated results. Proficiency in CRM management, ensuring effective tracking, analysis, and optimization of business development activities. B2B experience. Strong preference for candidates with experience in B2G/government, construction/architecture/engineering, and energy sectors. Spanish fluency is a plus. Key Skills/Competencies for this position Intellectual curiosity; attention to detail; strong communication, analytical, and problem-solving skills; and a solution-oriented mindset are musts for this position. Strong ability to work both collaboratively and independently, contributing to a positive, informed, and productive team environment while also taking initiative, managing tasks with minimal oversight, and proactively identifying ideas and seeking solutions. Strong time management skills; able to prioritize workload to meet deadlines and deliver high-quality work. Ability to balance multiple tasks, maximize productivity, and proactively communicate when support or adjustments are needed. Experience with market intelligence tools, such as GovWin, EzGovOpps, and BidPrime and with CRM systems such as NextStage (company’s system), Hubspot, or Microsoft Dynamics Sales. Ability to understand B2B/B2G industry dynamics, market drivers, and key success factors related to professional and technical services. Excellent written and verbal communication skills, with the ability to create compelling content. Strong organizational skills, with the ability to track and report performance metrics. Travel Required: anticipated up to no more than 10%. For candidates local to Ashburn, VA: this role would be a hybrid position with 1-2 days in office For candidates not local to Ashburn, VA: this is a remote position with some required travel for in-person sessions. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Non-profit Organizations Referrals increase your chances of interviewing at IBTS - Institute for Building Technology and Safety by 2x Sign in to set job alerts for “Marketing Research Analyst” roles. 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