Yokohama Group
Digital Marketing and Activation Specialist
Yokohama Group - Charlotte, North Carolina, United States, 28245
Work at Yokohama Group
Overview
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Overview
Digital Marketing and Activation Specialist
Join to apply for the
Digital Marketing and Activation Specialist
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Yokohama-ATG Digital Marketing and Activation Specialist
1 month ago Be among the first 25 applicants Join to apply for the
Digital Marketing and Activation Specialist
role at
Yokohama-ATG Get AI-powered advice on this job and more exclusive features. Job Title:
Digital Marketing and Activation Specialist
Department:
North America - Marketing
Location:
Charlotte, North Carolina
FLSA Status:
Exempt
Summary
The Digital Marketing & Activation Specialist plays a key role in driving brand visibility, customer engagement, and campaign execution across digital channels and in-market experiences. This position blends creative thinking with data-driven strategy to support brand growth and sales enablement through both online and offline initiatives. The ideal candidate is collaborative, detail-oriented, and excited to bring ideas to life through digital campaigns and brand activations. This role reports to the VP of Marketing.
Responsibilities
Develop and execute high-impact digital marketing campaigns across paid media, email, social, and web platforms. Be up to date on emerging trends (e.g., Generative AI) and identify ways to integrate new technologies into marketing programs. Build and manage the monthly social media content calendar; work with vendor partners to develop high-quality creatives and ensure timely posting across relevant channels. Lead influencer marketing campaigns—connect with influencers, gather product usage experiences, and create compelling content (videos, carousels, etc.) for distribution. Travel with Sales/Product Management teams to customer and dealer locations to gather insights, testimonials, and campaign feedback; identify competitive trends and potential content opportunities. Work cross-functionally to generate new product marketing ideas and ensure alignment with business goals. Plan, coordinate, and execute brand activations and event marketing, ensuring impactful brand representation. Liaise with creative vendors to develop high-quality digital content and marketing assets. Track campaign performance and optimize based on data insights using platforms such as Google Analytics, Meta Ads Manager, and CRM dashboards. Monitor competitor activity across digital and social channels; recommend strategies for differentiation.
Requirements/Qualifications
Bachelor’s Degree required; MBA or Master’s Degree highly desired. 5-7 years experience working with multinational companies or digital marketing agencies or related fields. Proven ability to develop and implement communications strategies that increase positive exposure to all media platforms. Excellent corporate communication, interpersonal, and presentation skills. Ability to work independently or collaboratively in a matrix environment while staying organized and managing multiple priorities. Ability to travel up to 30% of the time to attend events, conferences, and vendor meetings, as needed.
Preferred Qualifications
Experience in influencer engagement, experiential marketing, or content production. Familiarity with tools like Canva, Adobe Creative Suite, or basic video editing platforms. Exposure to B2B and/or product-based marketing environments. Strong understanding of competitive benchmarking and digital trend analysis.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Yokohama-ATG by 2x Get notified about new Digital Marketing Specialist jobs in
Charlotte, NC . Field Marketing Specialist (5- month Contract)
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Charlotte, NC $50,000.00-$65,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Join to apply for the
Digital Marketing and Activation Specialist
role at
Yokohama-ATG Digital Marketing and Activation Specialist
1 month ago Be among the first 25 applicants Join to apply for the
Digital Marketing and Activation Specialist
role at
Yokohama-ATG Get AI-powered advice on this job and more exclusive features. Job Title:
Digital Marketing and Activation Specialist
Department:
North America - Marketing
Location:
Charlotte, North Carolina
FLSA Status:
Exempt
Summary
The Digital Marketing & Activation Specialist plays a key role in driving brand visibility, customer engagement, and campaign execution across digital channels and in-market experiences. This position blends creative thinking with data-driven strategy to support brand growth and sales enablement through both online and offline initiatives. The ideal candidate is collaborative, detail-oriented, and excited to bring ideas to life through digital campaigns and brand activations. This role reports to the VP of Marketing.
Responsibilities
Develop and execute high-impact digital marketing campaigns across paid media, email, social, and web platforms. Be up to date on emerging trends (e.g., Generative AI) and identify ways to integrate new technologies into marketing programs. Build and manage the monthly social media content calendar; work with vendor partners to develop high-quality creatives and ensure timely posting across relevant channels. Lead influencer marketing campaigns—connect with influencers, gather product usage experiences, and create compelling content (videos, carousels, etc.) for distribution. Travel with Sales/Product Management teams to customer and dealer locations to gather insights, testimonials, and campaign feedback; identify competitive trends and potential content opportunities. Work cross-functionally to generate new product marketing ideas and ensure alignment with business goals. Plan, coordinate, and execute brand activations and event marketing, ensuring impactful brand representation. Liaise with creative vendors to develop high-quality digital content and marketing assets. Track campaign performance and optimize based on data insights using platforms such as Google Analytics, Meta Ads Manager, and CRM dashboards. Monitor competitor activity across digital and social channels; recommend strategies for differentiation.
Requirements/Qualifications
Bachelor’s Degree required; MBA or Master’s Degree highly desired. 5-7 years experience working with multinational companies or digital marketing agencies or related fields. Proven ability to develop and implement communications strategies that increase positive exposure to all media platforms. Excellent corporate communication, interpersonal, and presentation skills. Ability to work independently or collaboratively in a matrix environment while staying organized and managing multiple priorities. Ability to travel up to 30% of the time to attend events, conferences, and vendor meetings, as needed.
Preferred Qualifications
Experience in influencer engagement, experiential marketing, or content production. Familiarity with tools like Canva, Adobe Creative Suite, or basic video editing platforms. Exposure to B2B and/or product-based marketing environments. Strong understanding of competitive benchmarking and digital trend analysis.
Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Manufacturing Referrals increase your chances of interviewing at Yokohama-ATG by 2x Get notified about new Digital Marketing Specialist jobs in
Charlotte, NC . Field Marketing Specialist (5- month Contract)
Charlotte, NC $48,000.00-$50,000.00 1 week ago Digital Marketing and Activation Specialist
Manager, Local Marketing & Merchandising
Charlotte, NC $68,000.00-$72,000.00 1 hour ago Charlotte, NC $66,000.00-$70,000.00 1 day ago Matthews, NC $66,400.00-$108,900.00 1 week ago Charlotte, NC $75,000.00-$85,000.00 1 week ago Hybrid Remote - Digital Marketing Content Creator
Charlotte, NC $50,000.00-$65,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr