Carnegie
Assistant Director, Digital Strategy
Carnegie - Westford, Massachusetts, us, 01886
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Overview
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Assistant Director, Digital Strategy
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Carnegie 1 day ago Be among the first 25 applicants Join to apply for the
Assistant Director, Digital Strategy
role at
Carnegie Get AI-powered advice on this job and more exclusive features. The Assistant Director of Digital Strategy is responsible for planning and strategically overseeing the execution of paid search, display, streaming, and paid social media campaigns as well as managing 2-3 direct reports. They work closely with our entire Digital Marketing team on strategic oversight and relationship management of Carnegie’s higher education clients, with particular focus on our largest, most complex clients. Additionally, they oversee proposal development, media plan creation, and end-of-contract reporting and analysis.
Responsibilities:
Campaign Set Ups and Management Architect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with no daily managerial oversight required Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution Prepare strategic, multichannel media plans/budgets for existing and potential new clients Oversee the execution of client campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaigns Reporting and Analysis Provide in-depth monthly and ad-hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting tools Analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly Client Interaction Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices Internal Teams Facilitate and encourage cross-divisional communication and collaboration for smooth internal communication and a seamless client experience Keep up-to-date on digital landscape trends, emerging platforms, and industry news Show thought leadership through contributions to team meetings, initiating process improvements, and identifying opportunities for service expansion Supervisory Responsibilities Assist in the management and leadership of the Digital Strategy Team, including direct management of 2-3 team members Supervise client accounts led by junior and mid-level strategists for added support and mentorship, and to ensure a strong client relationship is maintained Assist in interviewing, onboarding, and training of new Digital Team staff as needed
Qualifications:
Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis Must be able to work at a computer for prolonged periods
Experience
Bachelor’s degree required; Marketing/Advertising major or concentration preferred 3–5 years of experience with digital media planning and/or execution of digital marketing campaigns Minimum of 1-2 years of management experience with direct reports required Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required Google Ads and/or Google Analytics certifications a plus Experience with Asana or other project management software tools a plus
You Should Join Us!
We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:
Private health/dental/vision 401(k) with company match Generous holiday and PTO package Flexible work environment (remote, in-office, and hybrid roles) Half-day summer Fridays Fun company events and laid-back culture Opportunities for advancement Industry exposure and professional development Growing company with a family feel Entrepreneurial approach and spirit
About Carnegie
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Learn more about who we are, what we do, and what we care about.
No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Carnegie by 2x Get notified about new Digital Strategy Director jobs in
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Assistant Director, Digital Strategy
role at
Carnegie 1 day ago Be among the first 25 applicants Join to apply for the
Assistant Director, Digital Strategy
role at
Carnegie Get AI-powered advice on this job and more exclusive features. The Assistant Director of Digital Strategy is responsible for planning and strategically overseeing the execution of paid search, display, streaming, and paid social media campaigns as well as managing 2-3 direct reports. They work closely with our entire Digital Marketing team on strategic oversight and relationship management of Carnegie’s higher education clients, with particular focus on our largest, most complex clients. Additionally, they oversee proposal development, media plan creation, and end-of-contract reporting and analysis.
Responsibilities:
Campaign Set Ups and Management Architect complex, integrated digital strategies driven by our clients’ business marketing goals and objectives independently with no daily managerial oversight required Identify digital business opportunities and design the media plan to drive an effective digital marketing strategy and sound tactical execution Prepare strategic, multichannel media plans/budgets for existing and potential new clients Oversee the execution of client campaigns, ensuring goals are being met by working closely with platform specialists to continually optimize campaigns Reporting and Analysis Provide in-depth monthly and ad-hoc reporting and analysis for clients using Google Analytics, Google Looker Studio, and platform reporting tools Analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly Client Interaction Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices Internal Teams Facilitate and encourage cross-divisional communication and collaboration for smooth internal communication and a seamless client experience Keep up-to-date on digital landscape trends, emerging platforms, and industry news Show thought leadership through contributions to team meetings, initiating process improvements, and identifying opportunities for service expansion Supervisory Responsibilities Assist in the management and leadership of the Digital Strategy Team, including direct management of 2-3 team members Supervise client accounts led by junior and mid-level strategists for added support and mentorship, and to ensure a strong client relationship is maintained Assist in interviewing, onboarding, and training of new Digital Team staff as needed
Qualifications:
Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics Experience using and analyzing data visualization tools such as Google Looker Studio and Google Analytics Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis Must be able to work at a computer for prolonged periods
Experience
Bachelor’s degree required; Marketing/Advertising major or concentration preferred 3–5 years of experience with digital media planning and/or execution of digital marketing campaigns Minimum of 1-2 years of management experience with direct reports required Direct experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and/or Google Display & Video 360 or other DSP required Google Ads and/or Google Analytics certifications a plus Experience with Asana or other project management software tools a plus
You Should Join Us!
We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:
Private health/dental/vision 401(k) with company match Generous holiday and PTO package Flexible work environment (remote, in-office, and hybrid roles) Half-day summer Fridays Fun company events and laid-back culture Opportunities for advancement Industry exposure and professional development Growing company with a family feel Entrepreneurial approach and spirit
About Carnegie
For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.
Learn more about who we are, what we do, and what we care about.
No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer. Seniority level
Seniority level Mid-Senior level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Higher Education Referrals increase your chances of interviewing at Carnegie by 2x Get notified about new Digital Strategy Director jobs in
Westford, MA . Boston, MA $140,000.00-$180,000.00 3 weeks ago Boston, MA $160,000.00-$215,000.00 5 months ago Lexington, MA $174,500.00-$274,230.00 1 day ago Sr Director, Marketing (LATAM) - Shark Beauty
Director, Launch Program and Marketing Operations Lead, US Oncology
Boston, MA $174,500.00-$274,230.00 4 days ago Senior Director, Marketing and Client Engagement
Greater Boston $170,000.00-$190,000.00 3 weeks ago Sr Director - Business Insights and Channel Experimentation (Memphis, TN or Remote in USA)
Growth Marketing Director | North America
Sr Director, Advertising Operations and Partnerships
Lead Director Brand & Industry Marketing – CVS Media Exchange (CMX)
Wellesley Hills, MA $100,000.00-$231,540.00 1 month ago Waltham, MA $253,000.00-$300,000.00 3 weeks ago Director of Omnichannel Media Performance, Analytics & Strategy
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr