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About Us
The O'Brien Auto Team of Bloomington-Normal is one of Central Illinois' fastest-growing and top-performing automotive groups. At the heart of our continued success is O'Brien Digital-our in-house marketing team that powers business growth through strategic, data-driven, and creative campaigns.
We combine innovative marketing strategies, integrated design, and a performance-first mindset to deliver measurable results. Our team is made up of passionate, Google-certified professionals who thrive in a collaborative, fast-paced environment, always pushing the boundaries of what's next in automotive marketing.
We're currently looking for a Digital Marketing Strategist to join our team-someone who is both analytical and creative, fluent in digital platforms, and ready to make a real impact.
What You'll Do
As a Digital Marketing Strategist, you'll plan, execute, and optimize digital campaigns across a variety of channels. You'll work cross-functionally with creative, operational, and external partners to ensure that campaigns align with our business goals and deliver exceptional customer experiences.
Key Responsibilities:

• Develop and manage digital marketing campaigns across platforms like Meta Business Suite, Google Ads, and Search.
• Monitor and report on campaign performance using digital KPIs and analytics tools.
• Collaborate on integrated strategies spanning paid and organic channels: web, search, email, social media, blogs, and more.
• Recommend optimizations and new campaign strategies based on performance insights and industry trends.
• Stay informed on the latest digital marketing innovations, tools, and best practices.
• Work cross-functionally to improve the digital customer journey and drive brand consistency.
• Maintain compliance with digital advertising standards and brand guidelines.
• Manage multiple projects and deadlines with a keen attention to detail.
• Demonstrate hands-on experience with Google Ads and Meta Business Suite platforms.

What We're Looking For
Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 2+ years of experience in digital marketing or a related role.
• Strong understanding of digital marketing tools, strategy, and campaign execution.
• Proficiency with analytics tools, paid media platforms, and reporting metrics.
• Excellent written and verbal communication skills.
• Highly organized, with the ability to manage competing priorities in a deadline-driven environment.
• Self-motivated and proactive, with the ability to work independently and collaboratively.
• Flexible availability based on business needs.

Why Join O'Brien?
Working at O'Brien means being part of a values-driven, community-focused organization that truly invests in its people. As a member of O'Brien Digital, you'll enjoy:

• Professional Growth & Development
  We believe in growing talent from within. Many of our leaders started in entry-level roles, and we offer structured training from experienced team members committed to your success.
• Stable, People-Centered Culture
  With some of the lowest management turnover in the region, O'Brien provides a consistent, supportive environment where you're encouraged to thrive, not just perform.
• Competitive Benefits
  Enjoy a robust benefits package that includes:
  • Vehicle purchase discounts for employees
  • Service and parts discounts
  • Access to our digital benefits portal via BambooHR
  • Health and wellness options
• Community Engagement
  We proudly support local organizations, schools, and events because we believe in giving back to the communities where we live and work.
• Technology & Innovation
  Join a forward-thinking marketing team that embraces digital transformation, data-driven strategies, and the freedom to innovate. You'll work across six brands and five locations, driving real business growth.

Ready to Make an Impact?
If you're passionate about digital marketing, eager to grow, and ready to be part of something bigger, we want to hear from you. Apply today and take the next step in your marketing career with the O'Brien Auto Team.