Paid Search Analyst
Insight Global - Smyrna, Georgia, United States, 30080
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Overview
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Overview
The Paid Search Campaign Specialist will oversee the delivery of strategic, revenue-driving initiatives and is a point-of-contact for internal and external stakeholders. The Marketing Specialist will manage projects including timelines and project deliverables to ensure accurate and timely execution of marketing programs. Major Tasks, Responsibilities & Key Accountabilities: Partner with Partner Manager and AdOps to execute On-Site and Off-Site Retail Media marketing initiatives. Input trafficking and creative campaign needs into Sales Force and Workfront. Seek necessary vendor approvals on media and creative executions. Provide AdOps and creative teams product and sku details to support marketing initiatives. Provide Partner Manager with updates on campaign deliverables and next steps to communicate and ensure a timely campaign launch. Support creation of Feature Product Nodes (FPN) for paid search landing destinations. Work on special projects as directed. We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. Skills and Requirements: Bachelors degree in marketing or similar field. 1+ year of experience in a role where they have been actively managing, creating, and running paid search campaigns on Google, Bing, Amazon, Microsoft, etc. for a enterprise corporation. Excel: pivot tables & vlookups.