Circle
Senior Director, Brand Storytelling & Systems
Circle - San Francisco, California, United States, 94199
Work at Circle
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Overview
Senior Director, Brand Storytelling & Systems Join to apply for the
Senior Director, Brand Storytelling & Systems
role at
Circle Senior Director, Brand Storytelling & Systems Join to apply for the
Senior Director, Brand Storytelling & Systems
role at
Circle Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
What You’ll Be Part Of
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What You’ll Be Responsible For
As Senior Director, Brand Storytelling & Systems, you will lead and scale two core brand functions—go-to-market creative and brand design—guiding how Circle, USDC, and future products show up across the world. You’ll drive differentiated storytelling and unified design systems that resonate across a range of audiences, from institutional decision-makers to individual users. Reporting to the VP of Brand & Creative, you’ll operate across strategy, execution, and operations to deliver work that strengthens Circle’s brand presence, unlocks new markets, and elevates our reputation in both commercial and regulatory channels.
What You’ll Work On
Lead high-impact, integrated campaigns across brand, product, partner, and cultural moments globally. Oversee and evolve scalable design systems that support Circle’s brand architecture, including USDC and new sub-brands. Deliver creative that resonates with global enterprises, developers, end users, and policy stakeholders across B2B, B2C, and B2B2C surfaces. Define and activate differentiated brand narratives and design strategies to position Circle distinctly in the market. Integrate cultural insights and regional nuance—especially across LATAM and APAC—into brand creative and messaging. Drive adoption of AI-native tools and workflows to enhance design, content, and production efficiency. Partner cross-functionally with Product, Marketing, Comms, Legal, and Web to deliver cohesive, compliant, and high-craft creative at scale.
What You’ll Bring To Circle
Core Requirements
13+ years of experience in creative, brand, or design leadership roles, with exposure to regulated or infrastructure-heavy industries. 7+ years of experience leading high-performing, multi-disciplinary creative teams. Proven ability to scale and activate global brands across North America, LATAM, and APAC markets. Experience leading creative that spans B2B, B2C, and B2B2C surfaces across digital and physical environments. Demonstrated expertise in building and evolving brand identity systems and campaign frameworks. Strong ability to operate across strategic, creative, and operational layers of execution.
Preferred Requirements
Experience embedding generative AI or automation tools into creative workflows and production pipelines. Background in fintech, crypto, financial services, or similarly complex domains. Proven track record of shaping brand perception across both commercial and regulatory audiences
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range
$220,000 - $275,000
We are an
equal opportunity employer
and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the
E-Verify Program
in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Circle by 2x Get notified about new Brand Director jobs in
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Senior Director, Brand Storytelling & Systems
role at
Circle Senior Director, Brand Storytelling & Systems Join to apply for the
Senior Director, Brand Storytelling & Systems
role at
Circle Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap.
What You’ll Be Part Of
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What You’ll Be Responsible For
As Senior Director, Brand Storytelling & Systems, you will lead and scale two core brand functions—go-to-market creative and brand design—guiding how Circle, USDC, and future products show up across the world. You’ll drive differentiated storytelling and unified design systems that resonate across a range of audiences, from institutional decision-makers to individual users. Reporting to the VP of Brand & Creative, you’ll operate across strategy, execution, and operations to deliver work that strengthens Circle’s brand presence, unlocks new markets, and elevates our reputation in both commercial and regulatory channels.
What You’ll Work On
Lead high-impact, integrated campaigns across brand, product, partner, and cultural moments globally. Oversee and evolve scalable design systems that support Circle’s brand architecture, including USDC and new sub-brands. Deliver creative that resonates with global enterprises, developers, end users, and policy stakeholders across B2B, B2C, and B2B2C surfaces. Define and activate differentiated brand narratives and design strategies to position Circle distinctly in the market. Integrate cultural insights and regional nuance—especially across LATAM and APAC—into brand creative and messaging. Drive adoption of AI-native tools and workflows to enhance design, content, and production efficiency. Partner cross-functionally with Product, Marketing, Comms, Legal, and Web to deliver cohesive, compliant, and high-craft creative at scale.
What You’ll Bring To Circle
Core Requirements
13+ years of experience in creative, brand, or design leadership roles, with exposure to regulated or infrastructure-heavy industries. 7+ years of experience leading high-performing, multi-disciplinary creative teams. Proven ability to scale and activate global brands across North America, LATAM, and APAC markets. Experience leading creative that spans B2B, B2C, and B2B2C surfaces across digital and physical environments. Demonstrated expertise in building and evolving brand identity systems and campaign frameworks. Strong ability to operate across strategic, creative, and operational layers of execution.
Preferred Requirements
Experience embedding generative AI or automation tools into creative workflows and production pipelines. Background in fintech, crypto, financial services, or similarly complex domains. Proven track record of shaping brand perception across both commercial and regulatory audiences
Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range
$220,000 - $275,000
We are an
equal opportunity employer
and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the
E-Verify Program
in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Circle by 2x Get notified about new Brand Director jobs in
San Francisco Bay Area . Director of Brand & Marketing Operations San Mateo, CA $244,000.00-$330,750.00 2 days ago Paid Marketing Creative Director (Remote) San Francisco, CA $60,000.00-$120,000.00 4 weeks ago Santa Clara, CA $170,000.00-$230,000.00 2 months ago Senior Director - Digital Acquisition and Revenue Marketing (Growth) San Mateo, CA $228,200.00-$327,980.00 5 days ago San Francisco, CA $2,000.00-$3,000.00 1 month ago San Francisco, CA $180,000.00-$200,000.00 2 months ago Contract Director Digital Marketing (remote)Assistant Director, Marketing and Communications Stanford, CA $65,281.00-$124,516.00 1 month ago Associate Director, Sleep Marketing (Remote)Director, Performance Marketing (Head of Performance Media) San Francisco, CA $174,000.00-$200,000.00 1 day ago United States $213,000.00-$241,000.00 1 week ago San Francisco, CA $195,000.00-$205,000.00 4 weeks ago Director, Global Partner Marketing Demand Gen and Programs (Remote) Sunnyvale, CA $150,000.00-$240,000.00 1 week ago Group Manager, Associate Creative Director Mountain View, CA $128,300.00-$171,000.00 2 weeks ago Redwood City, CA $235,000.00-$245,000.00 1 month ago Mountain View, CA $200,000.00-$240,000.00 1 month ago VP/Sr. Director of Marketing – Coherent DSP ASICDirector of Oncology Marketing, User Experience (UX) MarketingDirector of Oncology Marketing, Hereditary Cancer TestingDirector of Oncology Marketing, Comprehensive Genomic Profiling (CGP) Pleasanton, CA $100,000.00-$165,000.00 2 weeks ago Director of Pricing & Portfolio Optimization Brisbane, CA $236,300.00-$360,500.00 1 week ago San Francisco, CA $181,000.00-$290,000.00 6 days ago Sr. Director, Enterprise Data and AI Platform Menlo Park, CA $153,300.00-$274,200.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr