Web Analyst
Column Technologies, Inc. - New York
Work at Column Technologies, Inc.
Overview
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Overview
Column Technical Services is actively seeking a Web Analyst to join the Marketing & Communications (M&C) team at one of the most reputable organizations in Manhattan. In this pivotal role, you'll collaborate closely with digital strategists, channel leads, and technology teams to elevate the online experience-strengthening connections between prospective patients and the exceptional care our customer provides. This is an exciting opportunity to take a proactive, leadership-oriented approach, driving marketing innovation through data and strategic insights.
Key Responsibilities:
Reporting directly to the Senior Director of Marketing Measurement, Analytics, and Insights, you will:
- Act as a strategic collaborator across Analytics, Digital Experience, and Product teams-executing data analyses, generating reports, uncovering trends, and recommending data-informed enhancements
- Track and evaluate critical website performance metrics such as visitor traffic, user demographics, and conversion behavior
- Provide actionable content intelligence to improve the clarity, effectiveness, and impact of written materials
- Respond to dynamic, ad hoc reporting and insight needs from departments across Marketing & Communications
- Support the integrity and accuracy of web analytics systems by reinforcing consistent taxonomy and robust tracking standards throughout M&C
- Advocate for a blended analytics approach-offering both service-based support and enabling self-service capabilities-while guiding stakeholders through collaborative data initiatives
Job Requirements
Qualifications & Key Competencies:
- Minimum of three years in a marketing analytics role, with hands-on experience driving data-informed strategies
- Proficiency in web analytics platforms such as Google Analytics, Adobe Analytics, Heap, or comparable tools
- Solid understanding of the mechanics behind Web Analytics and related technologies
- Exceptional written and verbal communication skills, with the ability to distill complex information into clear, actionable insights
- Proven ability to engage stakeholders and influence decision-making through compelling presentations and collaborative dialogue
- A proactive, innovation-driven mindset focused on refining workflows and enhancing output
- Working knowledge of Paid, Earned, and Owned media channels and how they contribute to overall marketing efforts
- Familiarity with relational database fundamentals-including granularity, primary/foreign keys, joins, and data transformations
- Basic understanding of web infrastructure and tagging practices, including the use of Google Tag Manager