Amazon
Site Marketing Manager, Zappos Digital Commerce Team
Amazon - Madison, Wisconsin, United States, 53703
Work at Amazon
Overview
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Overview
Site Marketing Manager
Zappos is seeking an experienced Site Marketing Manager to drive and execute our site marketing strategies through content initiatives and promotional campaigns across all platforms. This role will be responsible for executing the Marketing strategy and managing editorial content planning and sitewide promotions, while working closely with cross-functional partners. They will demonstrate a sound business sense, a powerful attention to detail, an ability to work quickly and under pressure, and be able to work in close collaboration with Buying, Brand, Editorial, Merchandising, Marketing, and Tech teams. In this role they will coordinate end-to-end customer-facing campaigns to drive engagement and revenue, and will pull business data to analyze campaign results and campaign-specific performance. Key job responsibilities: Develop and maintain the site content calendar, ensuring alignment with business objectives Manage and execute marketing plans for major sitewide promotions, including asset coordination, creative briefing, and stakeholder alignment Create and manage all site briefs Ensure quality and accuracy of site content through daily QA Partner with Editorial, Buying, Marketing, Merchandising, and Creative teams to deliver compelling site content Coordinate reports & analyze weekly performance of content across owned and operated platforms to guide and shape recommendations for future content planning decisions Drive data-driven insights and learnings cross-functionally on content performance, including best practices and recommendations Analyze campaign performance and provide data-driven recommendations for optimization Improve and streamline calendar planning processes Lead weekly performance reviews and create actionable insights for content strategy Develop A/B testing and segmentation strategies Work cross functional with Tech for site enhancements
Zappos is seeking an experienced Site Marketing Manager to drive and execute our site marketing strategies through content initiatives and promotional campaigns across all platforms. This role will be responsible for executing the Marketing strategy and managing editorial content planning and sitewide promotions, while working closely with cross-functional partners. They will demonstrate a sound business sense, a powerful attention to detail, an ability to work quickly and under pressure, and be able to work in close collaboration with Buying, Brand, Editorial, Merchandising, Marketing, and Tech teams. In this role they will coordinate end-to-end customer-facing campaigns to drive engagement and revenue, and will pull business data to analyze campaign results and campaign-specific performance. Key job responsibilities: Develop and maintain the site content calendar, ensuring alignment with business objectives Manage and execute marketing plans for major sitewide promotions, including asset coordination, creative briefing, and stakeholder alignment Create and manage all site briefs Ensure quality and accuracy of site content through daily QA Partner with Editorial, Buying, Marketing, Merchandising, and Creative teams to deliver compelling site content Coordinate reports & analyze weekly performance of content across owned and operated platforms to guide and shape recommendations for future content planning decisions Drive data-driven insights and learnings cross-functionally on content performance, including best practices and recommendations Analyze campaign performance and provide data-driven recommendations for optimization Improve and streamline calendar planning processes Lead weekly performance reviews and create actionable insights for content strategy Develop A/B testing and segmentation strategies Work cross functional with Tech for site enhancements