Kasmo Global
SFMC Senior Developer
Kasmo Global - Pleasanton, California, United States, 94566
Work at Kasmo Global
Overview
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Overview
Role: SFMC Senior Developer - CGEMJP00306679
Location: Atlanta, GA - Remote
Duration: 12+ Months
Job Description We're seeking a Senior Salesforce Marketing Cloud (SFMC) Developer who is ready to own hands-on development, platform administration, and data management in a dynamic digital retail environment. This is a technical execution role, ideal for someone who is fluent in SFMC capabilities. In this role, you'll build customer journeys, manage critical data models and integrations, and act as the system admin for our SFMC platform. You'll collaborate across teams to deliver high-quality, personalized campaigns that are scalable, compliant, and data-driven.
Key Responsibilities SFMC Campaign Development Build journeys, automations, dynamic content, and transactional sends using Journey Builder, Automation Studio, AMPscript, SQL, and HTML/CSS Create and maintain reusable email templates, content blocks, and logic frameworks Ensure proper QA/testing, rendering, and tracking across devices and use case Data Modeling & Data Extension Management Design and manage Data Extensions, Contact Builder data relationships, and segmentation strategies Enforce data retention policies, hygiene standards, and schema consistency Troubleshoot audience misfires, segmentation gaps, and syncing issues
System Administration Administer SFMC business units, user roles, configurations, and platform settings Maintain integration settings and troubleshoot connection issues (FTP, APIs, data feeds) Monitor platform performance and health across journeys, automations, and triggered sends Integration & API Collaboration Support or co-manage data feeds and external integrations (e.g., Salesforce Core, Commerce Cloud, CDPs, product data) Use REST/SOAP APIs or automation activities to facilitate syncing and triggered campaigns Work with dev teams to ensure data flows align with campaign needs Consent & Preference Management Contribute to development or optimization of a preference center or consent mechanism using CloudPages or external data sources Ensure opt-in/opt-out preferences sync across systems and support regulatory compliance (CAN-SPAM, GDPR, CCPA) Platform Enablement & Best Practices Document technical implementations, logic frameworks, and naming conventions Contribute to process improvements, reusability efforts, and scalable development patterns Assist in mentoring junior team members or offshore developers when needed
Qualifications Required: 6+ years hands-on Salesforce Marketing Cloud experience Strong expertise in AMPscript, SQL, and SFMC modules: Journey Builder, Email Studio, Automation Studio Proven experience managing Data Extensions, relational data models, and contact schemas Comfortable acting as SFMC platform administrator, managing permissions, BUs, and configuration Familiar with APIs, external data feeds, FTPs, and SFMC integration flows Strong attention to detail, QA process, and documentation Excellent collaboration and communication skills across technical and marketing stakeholders
Preferred: Exposure to Salesforce Core (Sales/Service Cloud) or Salesforce Commerce Cloud Familiarity with preference center setup or consent compliance workflows Salesforce certifications (Developer, Consultant, or Email Specialist) Experience working in retail, ecommerce, or high-volume B2C environments.
Job Description We're seeking a Senior Salesforce Marketing Cloud (SFMC) Developer who is ready to own hands-on development, platform administration, and data management in a dynamic digital retail environment. This is a technical execution role, ideal for someone who is fluent in SFMC capabilities. In this role, you'll build customer journeys, manage critical data models and integrations, and act as the system admin for our SFMC platform. You'll collaborate across teams to deliver high-quality, personalized campaigns that are scalable, compliant, and data-driven.
Key Responsibilities SFMC Campaign Development Build journeys, automations, dynamic content, and transactional sends using Journey Builder, Automation Studio, AMPscript, SQL, and HTML/CSS Create and maintain reusable email templates, content blocks, and logic frameworks Ensure proper QA/testing, rendering, and tracking across devices and use case Data Modeling & Data Extension Management Design and manage Data Extensions, Contact Builder data relationships, and segmentation strategies Enforce data retention policies, hygiene standards, and schema consistency Troubleshoot audience misfires, segmentation gaps, and syncing issues
System Administration Administer SFMC business units, user roles, configurations, and platform settings Maintain integration settings and troubleshoot connection issues (FTP, APIs, data feeds) Monitor platform performance and health across journeys, automations, and triggered sends Integration & API Collaboration Support or co-manage data feeds and external integrations (e.g., Salesforce Core, Commerce Cloud, CDPs, product data) Use REST/SOAP APIs or automation activities to facilitate syncing and triggered campaigns Work with dev teams to ensure data flows align with campaign needs Consent & Preference Management Contribute to development or optimization of a preference center or consent mechanism using CloudPages or external data sources Ensure opt-in/opt-out preferences sync across systems and support regulatory compliance (CAN-SPAM, GDPR, CCPA) Platform Enablement & Best Practices Document technical implementations, logic frameworks, and naming conventions Contribute to process improvements, reusability efforts, and scalable development patterns Assist in mentoring junior team members or offshore developers when needed
Qualifications Required: 6+ years hands-on Salesforce Marketing Cloud experience Strong expertise in AMPscript, SQL, and SFMC modules: Journey Builder, Email Studio, Automation Studio Proven experience managing Data Extensions, relational data models, and contact schemas Comfortable acting as SFMC platform administrator, managing permissions, BUs, and configuration Familiar with APIs, external data feeds, FTPs, and SFMC integration flows Strong attention to detail, QA process, and documentation Excellent collaboration and communication skills across technical and marketing stakeholders
Preferred: Exposure to Salesforce Core (Sales/Service Cloud) or Salesforce Commerce Cloud Familiarity with preference center setup or consent compliance workflows Salesforce certifications (Developer, Consultant, or Email Specialist) Experience working in retail, ecommerce, or high-volume B2C environments.