Snipes
SNIPES
Integrated Campaign Manager
Bensalem, PA
Hybrid
We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!
With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.
At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects - we prioritize giving back to the community in everything we do.
SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.
Overview : Reporting to SNIPES Chief Marketing Officer, the Integrated Campaign Manager is a strategic role to help define our integrated marketing campaigns approach, creating a blueprint for how we develop, execute and measure best-in-class campaigns. The ideal candidate will bring together cross-functional teams to create impactful, consistent marketing campaigns across consumer touchpoints, including but not limited to content, creative, social, digital, stores/retail, web, email/SMS, influencers, experiential, PR and more. This is an ideal opportunity for a marketer who is both strategic and action oriented, who inspires collaboration toward a common objective, can balance strategic thinking with executional excellence and can ensure flawless execution working with cross-functional partners.
Responsibilities Design and orchestrate integrated campaign strategies for major Tentpole Marketing campaigns, working cross functionally with brand, product, digital marketing, stores, social, experiential, PR etc. to ensure seamless execution and delivery Develop the framework and executional approach for Tier 2 & 3 campaigns that will improve SNIPES brand positioning and drive commercial impact Work with consumer insights, product and creative teams to define campaign audiences, themes, messaging, content needs for campaigns Ability to effectively manage external partners and vendors, such as agencies, legal, talent, etc. to achieve campaign goals Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion Manage campaign budgets ensuring accurate budget forecasting, on-budget campaign delivery, and adequate ROI Develop and implement tracking mechanisms, KPI frameworks, and analytics tools to monitor campaign performance, ROI, and optimize future campaigns Prepare and present campaign reports for leadership, highlighting the key findings and recommendations Possess strong project management and communication skills to ensure integrated marketing campaigns are managed on-time, on budget and meet (and exceed) objectives Stay updated with the marketing trends, technologies and best practices to drive campaign innovation Qualifications
Bachelor's degree in Marketing or related field 3-5 years of experience in developing and executing successful integrated marketing campaigns with a preference in streetwear, apparel or other lifestyle brands that target multicultural youth Experience coordinating complex, multi-channel marketing initiatives across digital (digital media, SMS/Text, Web, Social) and traditional (PR, Events, linear, sponsorships, etc.) marketing channels Proficient with marketing automation tools, analytics platforms and project management software, i.e. Monday.com a plus Experience managing campaign budgets, tracking performance, and reporting on KPIs; understanding of marketing operations techniques, marketing analytics and performance measurement tools Understand modern digital marketing channels and their requirements; ability to analyze qualitative and quantitative data, and translate insights into strategy Ability to collaborate cross functionally with senior leaders and manage diverse stakeholders Comfortable working in fast paced environment Special Requirements
May require 15-25% domestic travel Able to provide portfolio of previous campaign work Cultural Success Factors
Enthusiasm for the brand Consumer Obsessed Innovative Mindset Collaborative nature Skillful communicator Data-Driven Decision Making Adaptable and Flexible Disciplined and self-motivated Benefits with SNIPES
Generous Employee Discount Paid Holidays Summer Hours Hybrid work schedule PTO (Paid Time Off) Bonus Plan Affordable Health Insurance Retirement Contributions
Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Integrated Campaign Manager
Bensalem, PA
Hybrid
We live sneakers, streetwear, and neighborhood culture! All Day! Every Day!
With more than 750 stores in Europe and the USA, SNIPES is one of the leading sneaker and streetwear retailers worldwide. Since opening its first store in Essen, Germany in 1998, SNIPES has been an integral part of street culture and is constantly growing thanks to its proximity to the community and regular openings worldwide.
At SNIPES, everything revolves around youth culture. In stores and online at snipes.com and snipesusa.com, our community finds a wide range of internationally renowned sneakers and apparel brands for the latest fits from head to toe. We dive deep into subcultures, sponsor some of the biggest hip-hop festivals, events, and sports teams throughout the world to stay close to our community and keep our deep roots in the global street culture community. Therefore, we work closely with key figures from the scene like DJ Khaled, our Chief Creative Officer. But whether it's sponsorships or developing grassroots projects - we prioritize giving back to the community in everything we do.
SNIPES has always kept an ear to the streets to create a meaningful impact in the communities we serve. Through our community program "SNIPES serves" and its localized approach we support the needs of our communities, empower, and celebrate our dynamic culture.
Overview : Reporting to SNIPES Chief Marketing Officer, the Integrated Campaign Manager is a strategic role to help define our integrated marketing campaigns approach, creating a blueprint for how we develop, execute and measure best-in-class campaigns. The ideal candidate will bring together cross-functional teams to create impactful, consistent marketing campaigns across consumer touchpoints, including but not limited to content, creative, social, digital, stores/retail, web, email/SMS, influencers, experiential, PR and more. This is an ideal opportunity for a marketer who is both strategic and action oriented, who inspires collaboration toward a common objective, can balance strategic thinking with executional excellence and can ensure flawless execution working with cross-functional partners.
Responsibilities Design and orchestrate integrated campaign strategies for major Tentpole Marketing campaigns, working cross functionally with brand, product, digital marketing, stores, social, experiential, PR etc. to ensure seamless execution and delivery Develop the framework and executional approach for Tier 2 & 3 campaigns that will improve SNIPES brand positioning and drive commercial impact Work with consumer insights, product and creative teams to define campaign audiences, themes, messaging, content needs for campaigns Ability to effectively manage external partners and vendors, such as agencies, legal, talent, etc. to achieve campaign goals Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion Manage campaign budgets ensuring accurate budget forecasting, on-budget campaign delivery, and adequate ROI Develop and implement tracking mechanisms, KPI frameworks, and analytics tools to monitor campaign performance, ROI, and optimize future campaigns Prepare and present campaign reports for leadership, highlighting the key findings and recommendations Possess strong project management and communication skills to ensure integrated marketing campaigns are managed on-time, on budget and meet (and exceed) objectives Stay updated with the marketing trends, technologies and best practices to drive campaign innovation Qualifications
Bachelor's degree in Marketing or related field 3-5 years of experience in developing and executing successful integrated marketing campaigns with a preference in streetwear, apparel or other lifestyle brands that target multicultural youth Experience coordinating complex, multi-channel marketing initiatives across digital (digital media, SMS/Text, Web, Social) and traditional (PR, Events, linear, sponsorships, etc.) marketing channels Proficient with marketing automation tools, analytics platforms and project management software, i.e. Monday.com a plus Experience managing campaign budgets, tracking performance, and reporting on KPIs; understanding of marketing operations techniques, marketing analytics and performance measurement tools Understand modern digital marketing channels and their requirements; ability to analyze qualitative and quantitative data, and translate insights into strategy Ability to collaborate cross functionally with senior leaders and manage diverse stakeholders Comfortable working in fast paced environment Special Requirements
May require 15-25% domestic travel Able to provide portfolio of previous campaign work Cultural Success Factors
Enthusiasm for the brand Consumer Obsessed Innovative Mindset Collaborative nature Skillful communicator Data-Driven Decision Making Adaptable and Flexible Disciplined and self-motivated Benefits with SNIPES
Generous Employee Discount Paid Holidays Summer Hours Hybrid work schedule PTO (Paid Time Off) Bonus Plan Affordable Health Insurance Retirement Contributions
Snipes USA and all its subsidiary Companies are equal opportunity employers. We will not discriminate or make hiring decisions based on race, religion, creed, color, national origin, sex, political affiliation, sexual orientation, or any other criteria that would violate any Federal or State laws
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.