Social Media Specialist (Xiaohongshu)

About the Role We’re looking for a Chinese Social Media Specialist to join our consultancy on a contract or project basis. This role is perfect for a digital marketer who is fluent in Mandarin Chinese and experienced in managing Xiaohongshu and/or other Chinese social media platforms. You’ll play a key role in shaping social media marketing strategies for Singapore-based lifestyle, retail and F&B brands, working closely with a collaborative team. Key Responsibilities 1. Platform Strategy, Content Development & Execution Craft and localise content posts for Xiaohongshu platform. Plan the creative briefing, and execute the setup of ad campaigns, including testing, targeting, and budget optimisation. Participate in client pitch meetings to present ideas, strategies, and platform insights when required. Create short videos and adapt key visuals provided by clients into ad content. 2. Analytics & Optimisation Track and report on key metrics such as engagement rates, follower growth, and content performance. Analyse keyword rankings, audience behaviour, and ROI from campaigns. Monitor competitors and current trends to refine content strategies. Generate monthly reports tracking follower growth, engagement rates, and content performance across platforms. 3. Influencer & Community Engagement Leverage and expand existing networks of KOCs/KOLs in the lifestyle or hospitality sectors. Manage influencer marketing campaigns. Collaborate with affiliate agency partners for campaign execution. Manage community interactions — respond to DMs, reviews, and comments in a timely and authentic manner. Requirements 2–4 years of hands-on experience in Chinese social media management. Proven working knowledge and expertise in Xiaohongshu marketing, content creation, and localisation. Proficiency with backend tools (e.g., analytics and dashboards). Strong copywriting skills. Basic video editing and graphic design skills. Strong working proficiency in Mandarin Chinese, written and spoken, with experience using it in a professional context. Well-organised, resourceful, and proactive, with the ability to manage multiple client accounts simultaneously. Why Join Us A collaborative and supportive culture where everyone is on the same team. Work from home, with regular in-person meetings for client presentations or team discussions. Make a measurable impact on our clients' growth and success. Opportunity to step into a lead strategist role as we grow. How to Apply If this sounds like the right fit for you, please send your CV, portfolio, and relevant social media work samples to

connect@hyphencollective.com.sg

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