City of Georgetown
Tourism Manager
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. The Tourism Manager plays a key role in promoting the City of Georgetown to national, regional, state, and local groups and organizations. This position plans, directs, and oversees the City's tourism activities and operations. The position oversees the Convention & Visitors Bureau (CVB), reports to the Downtown & Tourism Director, and works collaboratively with community partners, event organizers, local businesses, and regional and state tourism entities to increase tourism-related revenue, encourage overnight stays, and support Georgetown's brand as the "Most Beautiful Town Square in Texas". This position also develops and implements marketing programs, promotional projects, advertising campaigns, and web content for the purpose of generating tourist traffic for the City of Georgetown. ESSENTIAL FUNCTIONS: Collaboratively creates, develops, plans, and implements innovative strategies to promote tourism through workplan goals and objectives. Coordinates the development of and revisions to the City's comprehensive tourism strategies. Develops comprehensive marketing plan and advertising campaigns aligned with Georgetown's tourism brand. Oversees the City's destination marketing efforts and develops all ads, brochures and promotional materials designed to enhance the City's image as a destination for corporate meetings, business and leisure travel, sporting events, tours, etc. Responsible for the effective leadership and management of the Tourism Division, including supervising and developing staff through review of performance data, conferences, training and evaluation of performance. Support and attend industry trade shows, travel expos, and networking events to promote Georgetown as a visitor destination. Monitor and analyze tourism trends, visitor data, and economic impact to guide program decisions and provide regular reports to City leadership. Coordinate with the Downtown & Tourism Director on the allocation and use of Hotel Occupancy Tax (HOT) funds in compliance with State law. Prepares and monitors annual program budget to ensure cost effectiveness; maintains financial records and reports through the fiscal year. Makes presentations to City Council and local clubs and organizations about the activities and services of the City's CVB. Works with meeting planners, tour leaders and special event promoters to facilitate group visits to Georgetown. Prepares conference bids and presentations as appropriate. Cultivates strategic partnerships with hotels, restaurants, attractions, and other tourism-related businesses to support collaborative promotions and campaigns. Partners with public and private sector organizations to facilitate the promotion of tourism through the management of the cooperative advertising program with the goal of improving the quality and excitement of events to attract tourists to the city and to address all associated challenges and concerns. Serve as the primary liaison with the Texas Office of the Governor
Economic Development & Tourism Division, regional travel councils, and other industry organizations. Researches awards and grants and prepares applications; manages grants or awards when received. Represents the program in speaking engagements and media interviews, as needed. Works with the Arts & Culture Program, Main Street Program, and Special Events Division to market, promote, and assist with planning downtown events and programming Performs other duties as assigned or required to administer the designated program within the Downtown & Tourism department. Performs other managerial and technical duties as assigned. MINIMUM QUALIFICATIONS: Education, Training and Experience Guidelines Bachelor's degree from an accredited college or university with major coursework in marketing, tourism, communications, public relations, business, or a related field. Five (5) years of progressively responsible work experience in destination marketing, convention, visitor, hospitality, or tourism industries. Two (2) years of the required experience must have been in a lead or supervisory capacity OR Any combination of experience, training and/or education that provides the required knowledge, skills and abilities. Knowledge of: Tax Code 351
Hotel Occupancy Tax Revenue Usage. Comprehensive knowledge of travel and tourism, marketing principles and advertising mediums, techniques and methods of media/public relations communications, and related policies and procedures. Comprehensive knowledge of the geographic layout of the City, including all tourist attractions. Strong written and verbal communication skills, with the ability to craft persuasive marketing content and deliver effective public presentations. Ability to build collaborative relationships with internal and external stakeholders. Thorough knowledge of principles and processes for providing exceptional customer service. This includes setting and meeting quality standards for services and evaluation of customer satisfaction. Project management practices. Knowledge of leadership techniques, principles and procedures to assign work, schedule, supervise, train, and evaluate the work of assigned staff. Ability to manage multiple projects and deadlines in a dynamic, fast-paced environment. Familiarity with Texas travel markets and tourism trends. Knowledge of Georgetown's attractions, history, and cultural assets. Required skills: Communication
Demonstrated ability to clearly and effectively communicate ideas, proposals, and complex information to a wide range of audiences, including community stakeholders, business owners, City leadership, and the general public in ways that foster understanding, engagement, and collaboration. Strong listening skills and a proven ability to synthesize and respond to information presented both verbally and in writing. Skilled in writing content that is not only concise and informative but also engaging and tailored to reflect the character and voice of Georgetown. Coordination of Work
Proven ability to develop, implement, and manage administrative programs and special initiatives that support Georgetown's strategic goals. Skilled in prioritizing tasks, organizing team workflows, and managing projects with attention to detail and timeliness. Brings a proactive, collaborative approach to cross-departmental work and performs a wide range of supervisory duties, including mentoring and guiding staff to deliver high-quality service and experiences for the community. Accounting/Budgeting
Proficient in applying financial principles and practices to support data-driven decision making, budget development, and program accountability. Demonstrates the ability to analyze and report financial data using standard accounting tools and methods, and to manage program budgets with fiscal responsibility, aligning resources to meet community needs and organizational goals. Preferred Qualifications: Certified Tourism Executive (CTE), Certified Destination Management Executive (CDME), or similar credential. LICENSES AND CERTIFICATION REQUIREMENTS Valid Class "C" Texas driver's license required. Out-of-state license holders must have a valid license and provide a three-year driving history. PHYSICAL DEMANDS AND WORKING ENVIRONMENT Sitting, standing, walking, climbing, handling, fine dexterity, reaching, vision, hearing, talking, use of foot controls, bending, crouching, twisting, pushing, pulling, lifting, carrying. Work is typically performed in an office setting with frequent local travel and occasional regional or out-of-state travel required. Occasional evening and weekend work may be required for special events or meetings. Hiring Range: $75,600.72 - $94,702.40, annually. #LoveWhereYouWork! Check out the benefits of working with us.
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. The Tourism Manager plays a key role in promoting the City of Georgetown to national, regional, state, and local groups and organizations. This position plans, directs, and oversees the City's tourism activities and operations. The position oversees the Convention & Visitors Bureau (CVB), reports to the Downtown & Tourism Director, and works collaboratively with community partners, event organizers, local businesses, and regional and state tourism entities to increase tourism-related revenue, encourage overnight stays, and support Georgetown's brand as the "Most Beautiful Town Square in Texas". This position also develops and implements marketing programs, promotional projects, advertising campaigns, and web content for the purpose of generating tourist traffic for the City of Georgetown. ESSENTIAL FUNCTIONS: Collaboratively creates, develops, plans, and implements innovative strategies to promote tourism through workplan goals and objectives. Coordinates the development of and revisions to the City's comprehensive tourism strategies. Develops comprehensive marketing plan and advertising campaigns aligned with Georgetown's tourism brand. Oversees the City's destination marketing efforts and develops all ads, brochures and promotional materials designed to enhance the City's image as a destination for corporate meetings, business and leisure travel, sporting events, tours, etc. Responsible for the effective leadership and management of the Tourism Division, including supervising and developing staff through review of performance data, conferences, training and evaluation of performance. Support and attend industry trade shows, travel expos, and networking events to promote Georgetown as a visitor destination. Monitor and analyze tourism trends, visitor data, and economic impact to guide program decisions and provide regular reports to City leadership. Coordinate with the Downtown & Tourism Director on the allocation and use of Hotel Occupancy Tax (HOT) funds in compliance with State law. Prepares and monitors annual program budget to ensure cost effectiveness; maintains financial records and reports through the fiscal year. Makes presentations to City Council and local clubs and organizations about the activities and services of the City's CVB. Works with meeting planners, tour leaders and special event promoters to facilitate group visits to Georgetown. Prepares conference bids and presentations as appropriate. Cultivates strategic partnerships with hotels, restaurants, attractions, and other tourism-related businesses to support collaborative promotions and campaigns. Partners with public and private sector organizations to facilitate the promotion of tourism through the management of the cooperative advertising program with the goal of improving the quality and excitement of events to attract tourists to the city and to address all associated challenges and concerns. Serve as the primary liaison with the Texas Office of the Governor
Economic Development & Tourism Division, regional travel councils, and other industry organizations. Researches awards and grants and prepares applications; manages grants or awards when received. Represents the program in speaking engagements and media interviews, as needed. Works with the Arts & Culture Program, Main Street Program, and Special Events Division to market, promote, and assist with planning downtown events and programming Performs other duties as assigned or required to administer the designated program within the Downtown & Tourism department. Performs other managerial and technical duties as assigned. MINIMUM QUALIFICATIONS: Education, Training and Experience Guidelines Bachelor's degree from an accredited college or university with major coursework in marketing, tourism, communications, public relations, business, or a related field. Five (5) years of progressively responsible work experience in destination marketing, convention, visitor, hospitality, or tourism industries. Two (2) years of the required experience must have been in a lead or supervisory capacity OR Any combination of experience, training and/or education that provides the required knowledge, skills and abilities. Knowledge of: Tax Code 351
Hotel Occupancy Tax Revenue Usage. Comprehensive knowledge of travel and tourism, marketing principles and advertising mediums, techniques and methods of media/public relations communications, and related policies and procedures. Comprehensive knowledge of the geographic layout of the City, including all tourist attractions. Strong written and verbal communication skills, with the ability to craft persuasive marketing content and deliver effective public presentations. Ability to build collaborative relationships with internal and external stakeholders. Thorough knowledge of principles and processes for providing exceptional customer service. This includes setting and meeting quality standards for services and evaluation of customer satisfaction. Project management practices. Knowledge of leadership techniques, principles and procedures to assign work, schedule, supervise, train, and evaluate the work of assigned staff. Ability to manage multiple projects and deadlines in a dynamic, fast-paced environment. Familiarity with Texas travel markets and tourism trends. Knowledge of Georgetown's attractions, history, and cultural assets. Required skills: Communication
Demonstrated ability to clearly and effectively communicate ideas, proposals, and complex information to a wide range of audiences, including community stakeholders, business owners, City leadership, and the general public in ways that foster understanding, engagement, and collaboration. Strong listening skills and a proven ability to synthesize and respond to information presented both verbally and in writing. Skilled in writing content that is not only concise and informative but also engaging and tailored to reflect the character and voice of Georgetown. Coordination of Work
Proven ability to develop, implement, and manage administrative programs and special initiatives that support Georgetown's strategic goals. Skilled in prioritizing tasks, organizing team workflows, and managing projects with attention to detail and timeliness. Brings a proactive, collaborative approach to cross-departmental work and performs a wide range of supervisory duties, including mentoring and guiding staff to deliver high-quality service and experiences for the community. Accounting/Budgeting
Proficient in applying financial principles and practices to support data-driven decision making, budget development, and program accountability. Demonstrates the ability to analyze and report financial data using standard accounting tools and methods, and to manage program budgets with fiscal responsibility, aligning resources to meet community needs and organizational goals. Preferred Qualifications: Certified Tourism Executive (CTE), Certified Destination Management Executive (CDME), or similar credential. LICENSES AND CERTIFICATION REQUIREMENTS Valid Class "C" Texas driver's license required. Out-of-state license holders must have a valid license and provide a three-year driving history. PHYSICAL DEMANDS AND WORKING ENVIRONMENT Sitting, standing, walking, climbing, handling, fine dexterity, reaching, vision, hearing, talking, use of foot controls, bending, crouching, twisting, pushing, pulling, lifting, carrying. Work is typically performed in an office setting with frequent local travel and occasional regional or out-of-state travel required. Occasional evening and weekend work may be required for special events or meetings. Hiring Range: $75,600.72 - $94,702.40, annually. #LoveWhereYouWork! Check out the benefits of working with us.