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Highwire PR

Insights Analyst

Highwire PR, Baltimore, Maryland, United States, 21276

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Employer Industry: Strategic Communications and Digital Marketing Agency

Why consider this job opportunity: - Competitive salary with merit-based bonuses and promotions - Hybrid work model to suit your schedule and lifestyle - Excellent vacation policy, including an extended break for summer and winter holidays - Supportive and nurturing work environment with ample opportunities for learning and growth - 401K match and comprehensive medical and dental benefits

What to Expect (Job Responsibilities): - Analyze social media, web, and traditional media data to generate actionable insights for client strategies - Develop and execute Boolean queries for media monitoring and trend identification - Create engaging data visualizations and narratives using tools like Google Sheets and Tableau - Assess content performance using analytics platforms and provide optimization recommendations - Conduct market and competitor analysis to uncover opportunities

What is Required (Qualifications): - 2-5 years of experience in analytics, preferably in PR, marketing, or advertising within technology and healthcare sectors - Proficiency with Google Suite (especially Sheets and Slides) and media monitoring software - Strong verbal and written communication skills for clear data presentation - Highly organized with excellent time management and attention to detail - Critical thinking skills to identify trends and solve strategic problems using data

How to Stand Out (Preferred Qualifications): - Familiarity with social platforms and emerging trends in digital and social media - Experience with data visualization tools

#StrategicCommunications #DigitalMarketing #DataAnalysis #CareerOpportunity #InclusiveWorkEnvironment

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