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Highwire PR

Insights Analyst

Highwire PR, San Diego, California, United States, 92189

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Employer Industry: Strategic Communications and Digital Marketing

Why consider this job opportunity: - Salary up to $72,000 per year - Merit-based bonuses and opportunities for promotions - Hybrid work model to accommodate your schedule and lifestyle - Excellent vacation policy, including extended breaks for summer and winter holidays - Supportive and nurturing environment with many opportunities for learning and growth - Dog-friendly workplace with team recognition programs and engaging company events

What to Expect (Job Responsibilities): - Analyze social media, web, and traditional media data to generate insights for strategic communications - Develop and execute Boolean queries to monitor conversations and identify emerging trends - Create engaging data stories and visualizations using tools like Google Sheets, PowerPoint, and Tableau - Assess content performance using analytics platforms and provide recommendations for optimization - Conduct market and competitor analysis to uncover opportunities and establish baseline knowledge

What is Required (Qualifications): - 2-5 years of experience in analytics, preferably in PR, marketing, or advertising - Proficiency in Google Suite (especially Sheets and Slides) and data visualization tools - Strong verbal and written communication skills, with the ability to present data clearly - Highly organized with excellent time management and attention to detail - Ability to identify trends and solve strategic problems using data

How to Stand Out (Preferred Qualifications): - Familiarity with media monitoring software (e.g., Quid, StatSocial, SimilarWeb) - Passion for working with data to derive insights and translate them into actionable recommendations - Knowledge of emerging trends in digital and social media

#StrategicCommunications #DigitalMarketing #DataAnalysis #CareerOpportunity #InclusiveWorkplace

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