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Highwire PR

Insights Analyst

Highwire PR, Washington, District of Columbia, us, 20022

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Employer Industry: Strategic Communications and Digital Marketing Agency

Why consider this job opportunity: - Competitive salary with merit-based bonuses and promotions - Hybrid work model to suit your schedule and lifestyle - Excellent vacation policy, including an extended break for summer and winter holidays - 401K match and comprehensive medical and dental benefits - Supportive and nurturing work environment with opportunities for learning and growth - Unique perks like a dog-friendly workplace, wellness benefits, and monthly recognition programs

What to Expect (Job Responsibilities): - Analyze social media, web, and traditional media data to generate insights for strategic communications and marketing decisions - Develop and execute Boolean queries to monitor conversations across social media and online news platforms - Build engaging data stories and visualizations using tools like Google Sheets, Google Slides, and Tableau - Use analytics platforms to assess content performance and provide recommendations for optimization - Conduct market and competitor analysis to uncover opportunities and establish baseline knowledge

What is Required (Qualifications): - 2-5 years of experience in analytics, preferably in PR, marketing, or advertising, focusing on technology and healthcare sectors - Proficiency with Google Suite (especially Sheets and Slides) and data visualization tools - Strong verbal and written communication skills, capable of presenting data clearly and persuasively - Highly organized with excellent time management and attention to detail - Ability to identify trends and solve strategic problems using data

How to Stand Out (Preferred Qualifications): - Familiarity with media monitoring software (e.g., Quid, StatSocial, SimilarWeb) - Passion for working with data to derive insights and confidence in translating these into actionable recommendations - Digitally savvy with knowledge of social platforms and emerging trends in digital and social media

#StrategicCommunications #DigitalMarketing #DataAnalysis #CareerGrowth #TechPR

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