The Planet Group
Overview
Marketing Manager
Hybrid onsite Boston
12 months
About: If you are a driven, curious and high-energy marketing professional ready to step into an exciting role within a focused marketing organization, this marketing position with clients business might be for you.
Responsibilities
Plan and execute marketing strategy supporting the launch of registered investment products in collaboration with marketing SMEs, strategists, sales, PR, product, and legal
Project management of integrated marketing campaigns and executing on key deliverables within those programs
Partner with internal stakeholders to develop and/or refine marketing materials including collateral, videos, web content, sales tools, social posts, paid search ads, emails, and event deliverables
Create communication of weekly marketing deliverables across content, DM, social media, campaigns, and events
Partner with national accounts and sales to provide channel support that aligns with firm-specific initiatives
Work with our measurement and analytics team to track and report on campaign performance
Submit materials for design, digital publishing, internal compliance review, and approval
Qualifications
Bachelor’s degree preferably with major in marketing or communications
Prior experience leading and executing integrated marketing campaigns
Understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary channel
Research & project-based experience – ability to look beyond a specific task to the broader project goals
Interest in financial markets and digital marketing
Strong verbal and written communication and interpersonal skills
Strong project management skills, with the ability to multi-task and prioritize
Experience working as a team/ on a team for a common goal
Eagerness to learn with demonstrated ability to quickly digest information
Top 3 must-haves
Prior experience leading and executing integrated marketing campaigns;
Strong verbal and written communication and interpersonal skills;
Strong project management skills, with the ability to multi-task and prioritize
Top 3 nice to have
An understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary
Research & project-based experience – ability to look beyond a specific task to the broader project goals
Experience working as a team/ on a team for a common goal
Type of background
Bachelor’s degree preferably with major in marketing or communications
8 to 10 years of relevant marketing experience
previous financial services or product marketing experience preferred
Project or initiative this role supports
Broad project management and execution across marketing initiatives, with a focus on product launches
Day to day
The person will be both attending and running planning meetings in support of marketing initiatives, tracking progress, managing deliverables including requests, reviews, publication, etc.
#J-18808-Ljbffr
About: If you are a driven, curious and high-energy marketing professional ready to step into an exciting role within a focused marketing organization, this marketing position with clients business might be for you.
Responsibilities
Plan and execute marketing strategy supporting the launch of registered investment products in collaboration with marketing SMEs, strategists, sales, PR, product, and legal
Project management of integrated marketing campaigns and executing on key deliverables within those programs
Partner with internal stakeholders to develop and/or refine marketing materials including collateral, videos, web content, sales tools, social posts, paid search ads, emails, and event deliverables
Create communication of weekly marketing deliverables across content, DM, social media, campaigns, and events
Partner with national accounts and sales to provide channel support that aligns with firm-specific initiatives
Work with our measurement and analytics team to track and report on campaign performance
Submit materials for design, digital publishing, internal compliance review, and approval
Qualifications
Bachelor’s degree preferably with major in marketing or communications
Prior experience leading and executing integrated marketing campaigns
Understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary channel
Research & project-based experience – ability to look beyond a specific task to the broader project goals
Interest in financial markets and digital marketing
Strong verbal and written communication and interpersonal skills
Strong project management skills, with the ability to multi-task and prioritize
Experience working as a team/ on a team for a common goal
Eagerness to learn with demonstrated ability to quickly digest information
Top 3 must-haves
Prior experience leading and executing integrated marketing campaigns;
Strong verbal and written communication and interpersonal skills;
Strong project management skills, with the ability to multi-task and prioritize
Top 3 nice to have
An understanding of 40 Act rules and distribution of ETFs and other registered investment products ideally within the intermediary
Research & project-based experience – ability to look beyond a specific task to the broader project goals
Experience working as a team/ on a team for a common goal
Type of background
Bachelor’s degree preferably with major in marketing or communications
8 to 10 years of relevant marketing experience
previous financial services or product marketing experience preferred
Project or initiative this role supports
Broad project management and execution across marketing initiatives, with a focus on product launches
Day to day
The person will be both attending and running planning meetings in support of marketing initiatives, tracking progress, managing deliverables including requests, reviews, publication, etc.
#J-18808-Ljbffr