Affirm
Overview
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You\'ll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This role has full ownership of high-impact initiatives, operates with minimal guidance, and manages multiple stakeholders to resolve complex challenges. You will shape product and marketing strategies through deep insights and cross-functional alignment, delivering results at a functional level.
What You’ll Do
Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Navigate moderate-to-high levels of ambiguity with minimal input. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution, and prioritization.
Enhance Strategic Partner Engagement: Develop messaging and materials that inform cross-functional teams and set owners up for success. Include strategic reasoning for quarterly communication touchpoints and customer segmentation strategies with partner merchants. Understand partnership functionality and key revenue and cost drivers within scope.
Drive Effective Communications Strategy: Build consumer-facing communication that informs product and partner execution. Test, track, and optimize strategies to inform future executions. Influence decision-making with customer and merchant insights.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to cross-functional projects. Manage multiple high-priority initiatives, anticipate risks, and maintain momentum through planning and execution. Evaluate trade-offs to balance short-term impact with long-term value.
Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision forums. Develop frameworks for how teams use customer data to drive actionable decisions. Translate business goals into actionable product marketing and go-to-market strategies.
What We’re Looking For
5-7 years of experience in product or partner marketing, ideally in a Payments or Fintech environment.
Proven track record of leading partnership strategy and communications alongside product launches and GTM initiatives that deliver business results.
Sets a high standard of quality and serves as a role model for others on the team.
Proactively identifies areas for improvement in team deliverables, processes, or strategy and implements solutions.
Champions innovation by experimenting with new approaches and sharing learnings with the team.
Collaborates across teams to bring new perspectives and elevate the organization’s overall performance.
Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies. Leverages data to optimize product performance and user engagement.
Cross-functional team leadership capable of managing multiple relationships with partners, merchants, and stakeholders to drive the marketing and communications strategy forward with buy-in from multiple teams.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Experience working with in-house designers and content developers to drive flawless execution in design and copy. Ability to tie customer-facing communication across multiple touchpoints into one cohesive strategy.
Campaign development leadership with the ability to pull insights from customer data and build effective campaigns with multiple communication touchpoints.
Note:
Please note that visa sponsorship is not available for this position.
Compensation and Benefits Base pay is part of a total compensation package that may include equity rewards, stipends for health, wellness, and technology spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is proud to be a remote-first company. Most roles are remote; some roles may require occasional office work. A limited number of roles remain office-based due to job requirements.
We believe it’s On Us to provide an inclusive interview experience for all. We are happy to provide reasonable accommodations to candidates in need of support during the hiring process.
#J-18808-Ljbffr
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest. As a Product Marketing Lead, you’ll play a strategic and hands-on role in shaping how customers experience Affirm’s products. You\'ll help define our customer strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes. This role has full ownership of high-impact initiatives, operates with minimal guidance, and manages multiple stakeholders to resolve complex challenges. You will shape product and marketing strategies through deep insights and cross-functional alignment, delivering results at a functional level.
What You’ll Do
Lead Go-to-Market Strategy and Execution: Own the strategy and execution end-to-end. Navigate moderate-to-high levels of ambiguity with minimal input. Leverage customer research, competitive intelligence, and market trends to inform strategy, execution, and prioritization.
Enhance Strategic Partner Engagement: Develop messaging and materials that inform cross-functional teams and set owners up for success. Include strategic reasoning for quarterly communication touchpoints and customer segmentation strategies with partner merchants. Understand partnership functionality and key revenue and cost drivers within scope.
Drive Effective Communications Strategy: Build consumer-facing communication that informs product and partner execution. Test, track, and optimize strategies to inform future executions. Influence decision-making with customer and merchant insights.
Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to cross-functional projects. Manage multiple high-priority initiatives, anticipate risks, and maintain momentum through planning and execution. Evaluate trade-offs to balance short-term impact with long-term value.
Use Data to Inform Execution: Advocate for customer pain points and opportunities at key decision forums. Develop frameworks for how teams use customer data to drive actionable decisions. Translate business goals into actionable product marketing and go-to-market strategies.
What We’re Looking For
5-7 years of experience in product or partner marketing, ideally in a Payments or Fintech environment.
Proven track record of leading partnership strategy and communications alongside product launches and GTM initiatives that deliver business results.
Sets a high standard of quality and serves as a role model for others on the team.
Proactively identifies areas for improvement in team deliverables, processes, or strategy and implements solutions.
Champions innovation by experimenting with new approaches and sharing learnings with the team.
Collaborates across teams to bring new perspectives and elevate the organization’s overall performance.
Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences.
Highly analytical mindset—confident with data and able to extract insights that influence partnership communication and marketing strategies. Leverages data to optimize product performance and user engagement.
Cross-functional team leadership capable of managing multiple relationships with partners, merchants, and stakeholders to drive the marketing and communications strategy forward with buy-in from multiple teams.
Experience navigating ambiguity and driving alignment in fast-paced environments with shifting priorities.
Experience working with in-house designers and content developers to drive flawless execution in design and copy. Ability to tie customer-facing communication across multiple touchpoints into one cohesive strategy.
Campaign development leadership with the ability to pull insights from customer data and build effective campaigns with multiple communication touchpoints.
Note:
Please note that visa sponsorship is not available for this position.
Compensation and Benefits Base pay is part of a total compensation package that may include equity rewards, stipends for health, wellness, and technology spending, and benefits (including 100% subsidized medical coverage, dental, and vision for you and your dependents).
USA base pay range (CA, WA, NY, NJ, CT) per year: $140,000 - 190,000
USA base pay range (all other U.S. states) per year: $124,000 - 174,000
Affirm is proud to be a remote-first company. Most roles are remote; some roles may require occasional office work. A limited number of roles remain office-based due to job requirements.
We believe it’s On Us to provide an inclusive interview experience for all. We are happy to provide reasonable accommodations to candidates in need of support during the hiring process.
#J-18808-Ljbffr