Dodge Construction Network
VP, Digital Marketing
Dodge Construction Network, Sacramento, California, United States, 95828
Overview
VP, Digital Marketing Location: Remote, United States Description: Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies. This role focuses on AI-enabled customer journey and purchase funnel, and will lead the optimization and redevelopment of Dodge’s marketing websites to be high-performing, secure, and aligned with customer needs. Ideal for a digital leader with strong MarTech acumen, growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer. Preferred Location: Remote, home-office based; candidates located in the continental United States will be considered. Travel Requirements: 10% travel expected.
Responsibilities
Lead Generation with a strong focus on high-volume SMBs: develop and execute digital strategies and campaigns to drive SMB lead generation across paid media, SEO, social, affiliate and retargeting channels while optimizing CAC. Diversify campaign mix beyond paid search (e.g., LinkedIn) and craft a strategy to raise awareness and interest in an AI-first customer journey. Optimize ad targeting, copy, landing pages, offers and conversion paths; develop deep understanding of customer/prospect segments and best targeting approaches. Track campaign and lead-generation metrics and provide analytics insights to drive continuous performance improvement. Coordinate with Social and Outbound Marketing to ensure messaging alignment and proper lead capture. Partner with the Head of Revenue Operations to integrate leads into Salesforce or other sales systems and apply lead qualification and opportunity metrics to improve campaign performance. Website Strategy, Maintenance, Performance and Redevelopment: manage and update marketing websites; track and analyze site traffic, user navigation and organic lead generation; identify insights for improvements. Ensure content is visible and shareable across social channels; publish project data, economist insights, and research content assets. Maintain a high SEO score and ensure website security in collaboration with the CTO. Lead strategy, redesign, redevelopment and potential integration of sites in partnership with Marketing, Product, Sales and a front-end developer. Contribute to brand architecture, segment-specific messaging, and competitive differentiation to reflect end-user needs and sales engagements. Incorporate content inputs from Product, Research and Economist teams and obtain customer testimonials through Sales partnerships. Martech & Digital Infrastructure Leadership: oversee the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems. Education & Experience
Education: Bachelor’s degree in a related field or equivalent education and work experience. Required Experience, Knowledge and Skills: 10+ years in digital marketing with a strong track record of high-volume SMB lead generation and revenue-focused growth. Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing. Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI. Strong analytical and data-driven mindset; fluent in attribution modeling, funnel analysis and ROAS optimization. Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive. Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance. Strategic yet execution-oriented; able to translate complex product/customer landscapes into actionable marketing steps. Strong cross-functional collaboration with Product, Sales and Engineering on messaging, digital experience and lead flow. Customer- and outcome-focused with AI-enhanced marketing system experience; B2B SaaS, tech or fast-paced digital environments preferred. About Dodge Construction Network
Dodge Construction Network delivers data and connections to the construction industry to enable growth and success, combining proprietary data with software to provide essential intelligence that informs decisions and actions. Salary Disclosure
Base Salary Range: $180,000-$220,000. Final offers may vary based on geography, candidate experience and other factors. Compensation includes market-competitive salary, benefits, and, where applicable, uncapped commissions or discretionary bonuses. Note: We are only considering candidates legally authorized to work in the United States and who do not require visa sponsorship now or in the future. Compliance & Equity
A background check is required after a conditional offer. Reasonable accommodation requests can be emailed to recruiting@construction.com. Dodge Construction Network is an Equal Opportunity Employer. All employment decisions are based on merit and business needs without regard to protected characteristics. #LI-Remote #LI-CS1 #DE-Remote #DE-1074-2025
#J-18808-Ljbffr
VP, Digital Marketing Location: Remote, United States Description: Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies. This role focuses on AI-enabled customer journey and purchase funnel, and will lead the optimization and redevelopment of Dodge’s marketing websites to be high-performing, secure, and aligned with customer needs. Ideal for a digital leader with strong MarTech acumen, growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer. Preferred Location: Remote, home-office based; candidates located in the continental United States will be considered. Travel Requirements: 10% travel expected.
Responsibilities
Lead Generation with a strong focus on high-volume SMBs: develop and execute digital strategies and campaigns to drive SMB lead generation across paid media, SEO, social, affiliate and retargeting channels while optimizing CAC. Diversify campaign mix beyond paid search (e.g., LinkedIn) and craft a strategy to raise awareness and interest in an AI-first customer journey. Optimize ad targeting, copy, landing pages, offers and conversion paths; develop deep understanding of customer/prospect segments and best targeting approaches. Track campaign and lead-generation metrics and provide analytics insights to drive continuous performance improvement. Coordinate with Social and Outbound Marketing to ensure messaging alignment and proper lead capture. Partner with the Head of Revenue Operations to integrate leads into Salesforce or other sales systems and apply lead qualification and opportunity metrics to improve campaign performance. Website Strategy, Maintenance, Performance and Redevelopment: manage and update marketing websites; track and analyze site traffic, user navigation and organic lead generation; identify insights for improvements. Ensure content is visible and shareable across social channels; publish project data, economist insights, and research content assets. Maintain a high SEO score and ensure website security in collaboration with the CTO. Lead strategy, redesign, redevelopment and potential integration of sites in partnership with Marketing, Product, Sales and a front-end developer. Contribute to brand architecture, segment-specific messaging, and competitive differentiation to reflect end-user needs and sales engagements. Incorporate content inputs from Product, Research and Economist teams and obtain customer testimonials through Sales partnerships. Martech & Digital Infrastructure Leadership: oversee the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems. Education & Experience
Education: Bachelor’s degree in a related field or equivalent education and work experience. Required Experience, Knowledge and Skills: 10+ years in digital marketing with a strong track record of high-volume SMB lead generation and revenue-focused growth. Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing. Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI. Strong analytical and data-driven mindset; fluent in attribution modeling, funnel analysis and ROAS optimization. Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive. Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance. Strategic yet execution-oriented; able to translate complex product/customer landscapes into actionable marketing steps. Strong cross-functional collaboration with Product, Sales and Engineering on messaging, digital experience and lead flow. Customer- and outcome-focused with AI-enhanced marketing system experience; B2B SaaS, tech or fast-paced digital environments preferred. About Dodge Construction Network
Dodge Construction Network delivers data and connections to the construction industry to enable growth and success, combining proprietary data with software to provide essential intelligence that informs decisions and actions. Salary Disclosure
Base Salary Range: $180,000-$220,000. Final offers may vary based on geography, candidate experience and other factors. Compensation includes market-competitive salary, benefits, and, where applicable, uncapped commissions or discretionary bonuses. Note: We are only considering candidates legally authorized to work in the United States and who do not require visa sponsorship now or in the future. Compliance & Equity
A background check is required after a conditional offer. Reasonable accommodation requests can be emailed to recruiting@construction.com. Dodge Construction Network is an Equal Opportunity Employer. All employment decisions are based on merit and business needs without regard to protected characteristics. #LI-Remote #LI-CS1 #DE-Remote #DE-1074-2025
#J-18808-Ljbffr