Dodge Construction Network
Overview
VP, Digital Marketing – Remote, United States
Description Dodge Construction Network (Dodge) seeks a dynamic and performance‑driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data‑driven organic, paid and social marketing strategies that reflect increasing end‑market adoption of AI in the customer journey and purchase funnel. This hands‑on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high‑performing, secure, and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full‑time position and reports directly to the Chief Marketing Officer.
Location & Travel Preferred Location:
Remote, home‑office based. Candidates located in the continental United States will be considered.
Travel Requirements:
10% travel expected.
Essential Functions
Lead Generation (with strong focus on high‑volume SMB) Develop and execute digital strategies and campaigns to drive large‑scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels — achieving aggressive growth targets while optimizing CAC.
Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI‑first user journey.
Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of customer/prospect segments and the best approaches to target them.
Track campaign, lead‑generation, cost metrics and develop analytics insights that drive ongoing performance improvement.
Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture.
In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance.
Website Strategy, Maintenance, Performance and Redevelopment Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia).
Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to “no‑regret” site improvements (e.g., projects.construction.com, form fill pages, home page text).
Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (projects.construction.com), data and insights from our economists and research team, and ensuring that all content assets are easily sharable across social channels.
Maintain a high SEO score for the websites.
In partnership with CTO, ensure that websites are secure and well‑defended from malicious actors.
Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership with Marketing, Product and Sales leaders and stakeholders and with technical support from a front‑end website developer.
Strategic input from the CMO on brand architecture, target customer segments, and segment‑specific pain points; develop a deep understanding of segment‑specific competitors to articulate differentiators on the site.
Website content input from Product leadership on product/solution value propositions and competitive differentiation (including insights related to project data and analytics).
Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economist newsletters, research whitepapers).
Partnership with Sales teams to obtain compelling customer testimonials.
Martech & Digital Infrastructure Leadership Oversee the design and performance of the marketing tech stack to support high‑volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems.
Education Bachelor’s degree in a related field or equivalent education and work experience.
Experience, Knowledge & Skills
10+ years in digital marketing , with a strong track record of high‑volume SMB lead generation and revenue‑focused growth.
Expert in performance marketing , including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing.
Proven success
in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI.
Strong analytical and data‑driven mindset , fluent in attribution modeling, funnel analysis, and ROAS optimization.
Advanced proficiency in MarTech , including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive.
Hands‑on experience with website strategy and optimization , including multi‑site management, SEO, UX, and site performance improvement.
Strategic yet execution‑oriented , able to synthesize complex product/customer landscapes into clear, impactful marketing actions.
Strong cross‑functional collaborator , experience in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow.
Customer‑ and outcome‑focused , with deep empathy for end‑user needs and a passion for building scalable, AI‑enhanced marketing systems.
Background in B2B SaaS, tech, or fast‑paced digital environments
preferred.
About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is rooted in empowering customers with transformative insights, igniting their journey toward business expansion and success. We serve decision‑makers who seek reliable growth and value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver essential intelligence to excel in their landscapes.
Dodge is the catalyst for modern construction.
Salaries & Employment Details Salary Disclosure Base Salary Range: $180,000‑$220,000
This represents the expected salary range for this job requisition. Final offers may vary based on geography, candidate experience and expertise, and other factors. Dodge Construction Network’s compensation and rewards package includes a market‑competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions or an annual discretionary performance bonus.
Authorization & Compliance We are only considering candidates who are legally authorized to work in the United States and do not require sponsorship now or in the future.
Background Check A background check is required after a conditional job offer is made, tailored to the requirements of the job and compliant with applicable laws.
Reasonable Accommodation Dodge is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.
Equal Employment Opportunity Dodge Construction Network is an Equal Opportunity Employer. We are committed to a diverse workforce and all employment decisions are based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other protected basis.
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
#J-18808-Ljbffr
Description Dodge Construction Network (Dodge) seeks a dynamic and performance‑driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data‑driven organic, paid and social marketing strategies that reflect increasing end‑market adoption of AI in the customer journey and purchase funnel. This hands‑on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high‑performing, secure, and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full‑time position and reports directly to the Chief Marketing Officer.
Location & Travel Preferred Location:
Remote, home‑office based. Candidates located in the continental United States will be considered.
Travel Requirements:
10% travel expected.
Essential Functions
Lead Generation (with strong focus on high‑volume SMB) Develop and execute digital strategies and campaigns to drive large‑scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels — achieving aggressive growth targets while optimizing CAC.
Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI‑first user journey.
Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of customer/prospect segments and the best approaches to target them.
Track campaign, lead‑generation, cost metrics and develop analytics insights that drive ongoing performance improvement.
Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture.
In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance.
Website Strategy, Maintenance, Performance and Redevelopment Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia).
Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to “no‑regret” site improvements (e.g., projects.construction.com, form fill pages, home page text).
Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (projects.construction.com), data and insights from our economists and research team, and ensuring that all content assets are easily sharable across social channels.
Maintain a high SEO score for the websites.
In partnership with CTO, ensure that websites are secure and well‑defended from malicious actors.
Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership with Marketing, Product and Sales leaders and stakeholders and with technical support from a front‑end website developer.
Strategic input from the CMO on brand architecture, target customer segments, and segment‑specific pain points; develop a deep understanding of segment‑specific competitors to articulate differentiators on the site.
Website content input from Product leadership on product/solution value propositions and competitive differentiation (including insights related to project data and analytics).
Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economist newsletters, research whitepapers).
Partnership with Sales teams to obtain compelling customer testimonials.
Martech & Digital Infrastructure Leadership Oversee the design and performance of the marketing tech stack to support high‑volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems.
Education Bachelor’s degree in a related field or equivalent education and work experience.
Experience, Knowledge & Skills
10+ years in digital marketing , with a strong track record of high‑volume SMB lead generation and revenue‑focused growth.
Expert in performance marketing , including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing.
Proven success
in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI.
Strong analytical and data‑driven mindset , fluent in attribution modeling, funnel analysis, and ROAS optimization.
Advanced proficiency in MarTech , including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive.
Hands‑on experience with website strategy and optimization , including multi‑site management, SEO, UX, and site performance improvement.
Strategic yet execution‑oriented , able to synthesize complex product/customer landscapes into clear, impactful marketing actions.
Strong cross‑functional collaborator , experience in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow.
Customer‑ and outcome‑focused , with deep empathy for end‑user needs and a passion for building scalable, AI‑enhanced marketing systems.
Background in B2B SaaS, tech, or fast‑paced digital environments
preferred.
About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is rooted in empowering customers with transformative insights, igniting their journey toward business expansion and success. We serve decision‑makers who seek reliable growth and value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver essential intelligence to excel in their landscapes.
Dodge is the catalyst for modern construction.
Salaries & Employment Details Salary Disclosure Base Salary Range: $180,000‑$220,000
This represents the expected salary range for this job requisition. Final offers may vary based on geography, candidate experience and expertise, and other factors. Dodge Construction Network’s compensation and rewards package includes a market‑competitive salary, comprehensive benefits, and, for applicable roles, uncapped commissions or an annual discretionary performance bonus.
Authorization & Compliance We are only considering candidates who are legally authorized to work in the United States and do not require sponsorship now or in the future.
Background Check A background check is required after a conditional job offer is made, tailored to the requirements of the job and compliant with applicable laws.
Reasonable Accommodation Dodge is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email recruiting@construction.com.
Equal Employment Opportunity Dodge Construction Network is an Equal Opportunity Employer. We are committed to a diverse workforce and all employment decisions are based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other protected basis.
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
#J-18808-Ljbffr