Dodge Construction Network
VP, Digital Marketing
Dodge Construction Network, Saint Paul, Minnesota, United States, 55199
Overview
VP, Digital Marketing — Location: Remote, United States Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high-performing, secure and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer. Preferred Location
— Remote, home-office based; candidates located in the continental United States will be considered. Travel Requirements
— Expected travel is 10% for this role. Responsibilities
Lead Generation
— Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels, achieving aggressive growth targets while optimizing CAC. Campaign Diversification
— Expand beyond paid search to other B2B paid media (e.g., LinkedIn) and develop a strategy for awareness and interest in an AI-first customer journey. Optimization
— Improve ad targeting, copy, landing pages, offers, and conversion paths; understand customer/prospect segments and targeting approaches. Analytics & Reporting
— Track campaign, lead-generation, and cost metrics; develop insights to drive ongoing improvements. Collaboration
— Coordinate with Social and Outbound Marketing to ensure messaging alignment and proper lead capture. Sales Alignment
— In partnership with Head of Revenue Operations, ensure leads are integrated into sales systems (e.g., SFDC) and apply lead qualification and opportunity conversion metrics to improve performance. Website Strategy, Maintenance & Redevelopment
— Manage and update marketing websites (construction.com, TBB, IMS, Sweets, Principia); track traffic, navigation, and organic lead generation; identify no-regret site improvements; ensure content is easily shareable across social channels. SEO & Security
— Maintain high SEO scores and ensure sites are secure with input from CTO; lead strategy, redesign and potential integrations starting with construction.com in collaboration with Marketing, Product, Sales and technical support. Content & Messaging
— Integrate brand architecture, segment-specific messaging, product/value propositions, and competitive differentiation; incorporate insights from economists, researchers, and product leadership; gather customer testimonials from Sales. Martech & Digital Infrastructure
— Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with Sales and RevOps systems. Education & Experience
Education
— Bachelor’s degree in a related field or equivalent education and experience. Required Experience, Knowledge & Skills
— 10+ years in digital marketing with a strong track record of high-volume SMB lead generation and revenue-focused growth Expert in performance marketing across paid social, search, programmatic, SEO/SEM, content syndication, and email Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI Strong analytical mindset with fluency in attribution modeling, funnel analysis, and ROAS optimization Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive Hands-on website strategy and optimization experience, including multi-site management, SEO, UX, and performance Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into actionable marketing steps Strong cross-functional collaboration with Product, Sales, and Engineering on messaging, digital experience, and lead flow Customer- and outcome-focused with a passion for AI-enhanced marketing systems Background in B2B SaaS, tech, or fast-paced digital environments preferred About Dodge Construction Network
Dodge Construction Network delivers data and connections the construction industry needs to build thriving communities. We empower customers with transformative insights to drive growth and success by combining proprietary data with software, delivering essential intelligence to excel in their markets. Dodge is the catalyst for modern construction. Salary Disclosure
Base Salary Range: $180,000-$220,000. Final offers may vary based on geography, experience, and other factors. Compensation includes a market-competitive salary, benefits, and, where applicable, commissions or discretionary bonuses. Authorized Work
— For this role, we are only considering candidates legally authorized to work in the United States without future sponsorship needs. Background Check
— A background check is required after a conditional job offer is made, consistent with laws. Reasonable Accommodation
— We are committed to recruiting and promoting people with disabilities. If you need accommodation, email recruiting@construction.com. Equal Employment Opportunity
— Dodge is an Equal Opportunity Employer. Employment decisions are based on merit and business needs without regard to protected characteristics. #LI-Remote #LI-CS1 #DE-Remote
#J-18808-Ljbffr
VP, Digital Marketing — Location: Remote, United States Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high-performing, secure and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer. Preferred Location
— Remote, home-office based; candidates located in the continental United States will be considered. Travel Requirements
— Expected travel is 10% for this role. Responsibilities
Lead Generation
— Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels, achieving aggressive growth targets while optimizing CAC. Campaign Diversification
— Expand beyond paid search to other B2B paid media (e.g., LinkedIn) and develop a strategy for awareness and interest in an AI-first customer journey. Optimization
— Improve ad targeting, copy, landing pages, offers, and conversion paths; understand customer/prospect segments and targeting approaches. Analytics & Reporting
— Track campaign, lead-generation, and cost metrics; develop insights to drive ongoing improvements. Collaboration
— Coordinate with Social and Outbound Marketing to ensure messaging alignment and proper lead capture. Sales Alignment
— In partnership with Head of Revenue Operations, ensure leads are integrated into sales systems (e.g., SFDC) and apply lead qualification and opportunity conversion metrics to improve performance. Website Strategy, Maintenance & Redevelopment
— Manage and update marketing websites (construction.com, TBB, IMS, Sweets, Principia); track traffic, navigation, and organic lead generation; identify no-regret site improvements; ensure content is easily shareable across social channels. SEO & Security
— Maintain high SEO scores and ensure sites are secure with input from CTO; lead strategy, redesign and potential integrations starting with construction.com in collaboration with Marketing, Product, Sales and technical support. Content & Messaging
— Integrate brand architecture, segment-specific messaging, product/value propositions, and competitive differentiation; incorporate insights from economists, researchers, and product leadership; gather customer testimonials from Sales. Martech & Digital Infrastructure
— Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with Sales and RevOps systems. Education & Experience
Education
— Bachelor’s degree in a related field or equivalent education and experience. Required Experience, Knowledge & Skills
— 10+ years in digital marketing with a strong track record of high-volume SMB lead generation and revenue-focused growth Expert in performance marketing across paid social, search, programmatic, SEO/SEM, content syndication, and email Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI Strong analytical mindset with fluency in attribution modeling, funnel analysis, and ROAS optimization Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive Hands-on website strategy and optimization experience, including multi-site management, SEO, UX, and performance Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into actionable marketing steps Strong cross-functional collaboration with Product, Sales, and Engineering on messaging, digital experience, and lead flow Customer- and outcome-focused with a passion for AI-enhanced marketing systems Background in B2B SaaS, tech, or fast-paced digital environments preferred About Dodge Construction Network
Dodge Construction Network delivers data and connections the construction industry needs to build thriving communities. We empower customers with transformative insights to drive growth and success by combining proprietary data with software, delivering essential intelligence to excel in their markets. Dodge is the catalyst for modern construction. Salary Disclosure
Base Salary Range: $180,000-$220,000. Final offers may vary based on geography, experience, and other factors. Compensation includes a market-competitive salary, benefits, and, where applicable, commissions or discretionary bonuses. Authorized Work
— For this role, we are only considering candidates legally authorized to work in the United States without future sponsorship needs. Background Check
— A background check is required after a conditional job offer is made, consistent with laws. Reasonable Accommodation
— We are committed to recruiting and promoting people with disabilities. If you need accommodation, email recruiting@construction.com. Equal Employment Opportunity
— Dodge is an Equal Opportunity Employer. Employment decisions are based on merit and business needs without regard to protected characteristics. #LI-Remote #LI-CS1 #DE-Remote
#J-18808-Ljbffr