Dodge Construction Network
VP, Digital Marketing
Dodge Construction Network, Washington, District of Columbia, us, 20022
Overview
VP, Digital Marketing
Location: Remote, United States
Description: Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high-performing, secure and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer.
Preferred Location: This is a remote, home-office based role and candidates located in the continental United States will be considered.
Travel Requirements: Expected travel is 10% for this role.
Responsibilities
Lead Generation (with strong focus on high-volume SMB): Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels — achieving aggressive growth targets while optimizing CAC
Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of customer/prospect segments and the best approaches to target them
Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
Website Strategy, Maintenance, Performance and Redevelopment
Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to no-regret site improvements (e.g., projects.construction.com, form fill pages, home page text)
Ensure that Dodge content is published in a highly visible and easily accessible manner, including project data, data and insights from economists and research teams, and ensuring that all content assets are easily sharable across social channels
Maintain a high SEO score for the websites
In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership with and input from Marketing, Product and Sales leaders, with technical support from a front-end website developer
Strategic input from the CMO on brand architecture, target customer segments, and segment-specific pain points to ensure the website reflects and reinforces engagements that the sales teams have with customers and prospects; develop a deep understanding of segment-specific competitors to articulate differentiators
Website content input from Product leadership on product/solution value propositions and competitive differentiation (including insights related to project data and analytics)
Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economist newsletters, research whitepapers)
Partnership with Sales teams to obtain compelling customer testimonials
Martech & Digital Infrastructure Leadership
Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems
Education Bachelor’s degree in a related field or equivalent education and work experience
Required Experience, Knowledge and Skills
10+ years in digital marketing, with a strong track record of high-volume SMB lead generation and revenue-focused growth
Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing
Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI
Strong analytical and data-driven mindset, fluent in attribution modeling, funnel analysis, and ROAS optimization
Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive
Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance improvement
Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into clear, impactful marketing actions
Strong cross-functional collaborator, experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
Customer- and outcome-focused, with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
Background in B2B SaaS, tech, or fast-paced digital environments preferred
About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is rooted in empowering our customers with transformative insights, igniting their journey towards business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver essential intelligence to excel within their landscapes. We propel the construction industry forward by transforming data into tangible guidance.
Dodge is the catalyst for modern construction.
Salary Disclosure Base Salary Range: $180,000-$220,000
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network’s compensation and rewards package for full-time roles includes a market-competitive salary, comprehensive benefits, and for applicable roles, uncapped commissions or an annual discretionary performance bonus.
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal, state and local ordinances.
Reasonable Accommodation: Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need accommodation or assistance completing the online application, please email recruiting@construction.com.
Equal Employment Opportunity Statement: Dodge Construction Network is an Equal Opportunity Employer. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
#J-18808-Ljbffr
Location: Remote, United States
Description: Dodge Construction Network (Dodge) is seeking a dynamic and performance-driven VP, Digital Marketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will also lead the optimization and redevelopment of Dodge’s marketing websites, ensuring they are high-performing, secure and aligned with customer needs. This role is ideal for a digital leader with strong MarTech acumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue. This is a full-time position and reports directly to the Chief Marketing Officer.
Preferred Location: This is a remote, home-office based role and candidates located in the continental United States will be considered.
Travel Requirements: Expected travel is 10% for this role.
Responsibilities
Lead Generation (with strong focus on high-volume SMB): Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargeting channels — achieving aggressive growth targets while optimizing CAC
Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of customer/prospect segments and the best approaches to target them
Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
Website Strategy, Maintenance, Performance and Redevelopment
Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to no-regret site improvements (e.g., projects.construction.com, form fill pages, home page text)
Ensure that Dodge content is published in a highly visible and easily accessible manner, including project data, data and insights from economists and research teams, and ensuring that all content assets are easily sharable across social channels
Maintain a high SEO score for the websites
In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership with and input from Marketing, Product and Sales leaders, with technical support from a front-end website developer
Strategic input from the CMO on brand architecture, target customer segments, and segment-specific pain points to ensure the website reflects and reinforces engagements that the sales teams have with customers and prospects; develop a deep understanding of segment-specific competitors to articulate differentiators
Website content input from Product leadership on product/solution value propositions and competitive differentiation (including insights related to project data and analytics)
Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economist newsletters, research whitepapers)
Partnership with Sales teams to obtain compelling customer testimonials
Martech & Digital Infrastructure Leadership
Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales and RevOps systems
Education Bachelor’s degree in a related field or equivalent education and work experience
Required Experience, Knowledge and Skills
10+ years in digital marketing, with a strong track record of high-volume SMB lead generation and revenue-focused growth
Expert in performance marketing, including paid social, search, programmatic, SEO/SEM, content syndication, and email marketing
Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI
Strong analytical and data-driven mindset, fluent in attribution modeling, funnel analysis, and ROAS optimization
Advanced proficiency in MarTech, including WordPress CMS, Salesforce Pardot, GA4, GTM, Unbounce, Ongage, Eventbrite, ON24, Adobe Creative Cloud, and Hive
Hands-on experience with website strategy and optimization, including multi-site management, SEO, UX, and site performance improvement
Strategic yet execution-oriented, able to synthesize complex product/customer landscapes into clear, impactful marketing actions
Strong cross-functional collaborator, experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
Customer- and outcome-focused, with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
Background in B2B SaaS, tech, or fast-paced digital environments preferred
About Dodge Construction Network Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is rooted in empowering our customers with transformative insights, igniting their journey towards business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver essential intelligence to excel within their landscapes. We propel the construction industry forward by transforming data into tangible guidance.
Dodge is the catalyst for modern construction.
Salary Disclosure Base Salary Range: $180,000-$220,000
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network’s compensation and rewards package for full-time roles includes a market-competitive salary, comprehensive benefits, and for applicable roles, uncapped commissions or an annual discretionary performance bonus.
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal, state and local ordinances.
Reasonable Accommodation: Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need accommodation or assistance completing the online application, please email recruiting@construction.com.
Equal Employment Opportunity Statement: Dodge Construction Network is an Equal Opportunity Employer. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
#J-18808-Ljbffr