Automatic Data Processing
Senior Manager, Performance Marketing
Automatic Data Processing, Roseland, New Jersey, us, 07068
Senior Manager Of Performance Marketing
ADP is hiring a Senior Manager of Performance Marketing . In this role, you will be responsible for driving operational excellence across ADP's paid media ecosystem, enabling brand and demand campaigns to perform at scale. You'll serve as the connective tissue across marketing, agency partners, and internal business unitsensuring that campaigns are executed seamlessly, tracked accurately, and managed against budget with precision. This role is ideal for a marketing operations individual contributor who thrives at the intersection of performance marketing, technology, and finance. You'll manage critical processes that power ADP's digital media investments, including campaign setup and tracking, purchase order management, partner renewals, and marketing technology integrations. What You'll Do Campaign & Brand Operations
Partner with Brand and agency teams to ensure campaigns align with KPIs and tactic-level objectives. Own URL tracking standards, including UTM governance, Eloqua integration, and campaign shell setup in Workfront. Support execution of FY26 brand campaigns, including digital consultant engagement, reporting validation, and governance of CM360 user access. Operate an ADP Flagship SEM Account. Financial & Vendor Management
Lead PO generation, processing, and accruals across platforms (CM360, DV360, Meta, LinkedIn, Demandbase, Bombora, LiveRamp, and others). Manage invoice processing, accrual reporting, and reclassification grids for Business Units in collaboration with Finance. Oversee renewals, forecasting, and billing cycles for key media and data partners. Platform & Technology Ownership
Serve as system administrator for Business Manager accounts on Meta and LinkedIn, ensuring governance and partner access. Own integration and maintenance of marketing technology infrastructure, including Workfront project templates, Eloqua forms, SmartSheet workflows, and paid media tracking standards. Ensure compliance, maintenance, and troubleshooting of MTA (multi-touch attribution) ingestion, remarketing tags, and channel-level specifications. Process & Governance
Establish and maintain best practices for ad specifications, social copy templates, lead form standards, and campaign documentation. Drive operational alignment across content, brand, and digital media approval workflows (Workfront, Monday.com, SmartSheet). Lead QA and process optimization initiatives, ensuring marketing execution is efficient, scalable, and audit-ready.
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ADP is hiring a Senior Manager of Performance Marketing . In this role, you will be responsible for driving operational excellence across ADP's paid media ecosystem, enabling brand and demand campaigns to perform at scale. You'll serve as the connective tissue across marketing, agency partners, and internal business unitsensuring that campaigns are executed seamlessly, tracked accurately, and managed against budget with precision. This role is ideal for a marketing operations individual contributor who thrives at the intersection of performance marketing, technology, and finance. You'll manage critical processes that power ADP's digital media investments, including campaign setup and tracking, purchase order management, partner renewals, and marketing technology integrations. What You'll Do Campaign & Brand Operations
Partner with Brand and agency teams to ensure campaigns align with KPIs and tactic-level objectives. Own URL tracking standards, including UTM governance, Eloqua integration, and campaign shell setup in Workfront. Support execution of FY26 brand campaigns, including digital consultant engagement, reporting validation, and governance of CM360 user access. Operate an ADP Flagship SEM Account. Financial & Vendor Management
Lead PO generation, processing, and accruals across platforms (CM360, DV360, Meta, LinkedIn, Demandbase, Bombora, LiveRamp, and others). Manage invoice processing, accrual reporting, and reclassification grids for Business Units in collaboration with Finance. Oversee renewals, forecasting, and billing cycles for key media and data partners. Platform & Technology Ownership
Serve as system administrator for Business Manager accounts on Meta and LinkedIn, ensuring governance and partner access. Own integration and maintenance of marketing technology infrastructure, including Workfront project templates, Eloqua forms, SmartSheet workflows, and paid media tracking standards. Ensure compliance, maintenance, and troubleshooting of MTA (multi-touch attribution) ingestion, remarketing tags, and channel-level specifications. Process & Governance
Establish and maintain best practices for ad specifications, social copy templates, lead form standards, and campaign documentation. Drive operational alignment across content, brand, and digital media approval workflows (Workfront, Monday.com, SmartSheet). Lead QA and process optimization initiatives, ensuring marketing execution is efficient, scalable, and audit-ready.
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