Broadridge Financial Solutions
Senior Director, Marketing - Broadridge Trading & Connectivity solutions (Hybrid
Broadridge Financial Solutions, New York, New York, us, 10261
Overview
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is seeking a Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan, ensuring product messaging resonates across priority personas and buying groups while leveraging market thematics to drive in-year engagement and sales. This role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications, and drives industry visibility through tailored events and thought leadership. This role is hybrid, assigned to a Broadridge office with flexibility for remote work. Key Responsibilities
Marketing & Commercial Leadership: Develop and refine the marketing strategy to achieve business targets, ensuring alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally. Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets. Go-to-Market & Stakeholder Alignment: Partner with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated campaigns. Collaboration Across Regions: Work with regional marketing teams and marketing centers of excellence (brand, enterprise, digital, design, social, PR/AR, analytics) to deliver well-aligned and integrated marketing campaigns. Integrated Campaigns (product, persona, and thematic): Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey. Elevate brand authority through thought leadership, events, and content aligned to business goals and audience insights. Market Visibility & Thought Leadership: Maximize Broadridge’s presence at industry events, optimize sponsorships and public-facing engagements to drive demand and positioning. Lead ideation and execution of content programs with subject-matter experts to deliver timely insights. Digital & Performance Marketing: Oversee digital-first tactics, including SEM/SEO, to enhance visibility, optimize demand generation, and achieve global reach. Instill a performance culture by analyzing KPIs to refine marketing tactics and maximize ROI. Budget & Project Management: Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization. Qualifications
Bachelor’s degree required; MBA a plus. 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred. Experience developing campaign messaging and buyer personas to support product launches and campaigns. Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences, and experience leading cross-functional marketing teams toward desired outcomes. Track record of high performance in global organizations. Entrepreneurial, results-driven and organized—with a passion for market impact. This role requires strategic, analytical, creative, and adaptable capabilities with a focus on driving results in the trading arena. Salary range $165,000.00 - $180,000.00; Bonus Eligible. Broadridge considers various factors when evaluating a candidate’s final salary including, but not limited to, relevant experience, skills, and education. Please visit Broadridge benefits for information on our comprehensive benefit offerings. EEO statements: We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We are an equal opportunity employer. US applicants: all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, or pregnancy, among other protected characteristics. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by emailing BRcareers@broadridge.com. Broadridge Financial Solutions, Inc. (NYSE: BR) is a global fintech leader delivering technology-driven solutions. Our culture is guided by the Service-Profit Chain and a commitment to diversity and inclusion. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance, and communications; we are a certified Great Place to Work and part of the S&P 500. We employ over 14,000 associates in 21 countries.
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At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. Broadridge is seeking a Senior Director, Marketing to lead the marketing for the Trading & Connectivity Solutions business. Reporting to the Global Head of Capital Markets Marketing, this senior marketer will shape marketing strategy, messaging, and integrated campaigns to drive engagement, commercial outcomes, and brand/category leadership. You will collaborate with business, product, and sales management teams to define and execute against a cohesive marketing strategy and plan, ensuring product messaging resonates across priority personas and buying groups while leveraging market thematics to drive in-year engagement and sales. This role manages annual marketing planning and budgets, commercial alignment, KPI tracking, and stakeholder communications, and drives industry visibility through tailored events and thought leadership. This role is hybrid, assigned to a Broadridge office with flexibility for remote work. Key Responsibilities
Marketing & Commercial Leadership: Develop and refine the marketing strategy to achieve business targets, ensuring alignment with commercial priorities (product and sales) for Broadridge Trading and Connectivity solutions globally. Own the overarching messaging framework for priority client personas and products, positioning Broadridge as a trusted and transformative trading technology partner across global markets. Go-to-Market & Stakeholder Alignment: Partner with Sales, Product, and Business stakeholders to develop go-to-market plans, define value propositions, and translate these into actionable, integrated campaigns. Collaboration Across Regions: Work with regional marketing teams and marketing centers of excellence (brand, enterprise, digital, design, social, PR/AR, analytics) to deliver well-aligned and integrated marketing campaigns. Integrated Campaigns (product, persona, and thematic): Design and execute multi-channel, data-driven campaigns that drive measurable pipeline growth across key solution areas and nurture key buyer personas throughout the customer/prospect journey. Elevate brand authority through thought leadership, events, and content aligned to business goals and audience insights. Market Visibility & Thought Leadership: Maximize Broadridge’s presence at industry events, optimize sponsorships and public-facing engagements to drive demand and positioning. Lead ideation and execution of content programs with subject-matter experts to deliver timely insights. Digital & Performance Marketing: Oversee digital-first tactics, including SEM/SEO, to enhance visibility, optimize demand generation, and achieve global reach. Instill a performance culture by analyzing KPIs to refine marketing tactics and maximize ROI. Budget & Project Management: Direct the annual marketing plan, calendar, and budget, ensuring disciplined execution, reporting, and continuous optimization. Qualifications
Bachelor’s degree required; MBA a plus. 10+ years of B2B marketing leadership within financial services or fintech; strong trading and capital markets experience preferred. Experience developing campaign messaging and buyer personas to support product launches and campaigns. Skilled in senior stakeholder management with proven influence across sales, product, and C-suite audiences, and experience leading cross-functional marketing teams toward desired outcomes. Track record of high performance in global organizations. Entrepreneurial, results-driven and organized—with a passion for market impact. This role requires strategic, analytical, creative, and adaptable capabilities with a focus on driving results in the trading arena. Salary range $165,000.00 - $180,000.00; Bonus Eligible. Broadridge considers various factors when evaluating a candidate’s final salary including, but not limited to, relevant experience, skills, and education. Please visit Broadridge benefits for information on our comprehensive benefit offerings. EEO statements: We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We are an equal opportunity employer. US applicants: all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, or pregnancy, among other protected characteristics. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by emailing BRcareers@broadridge.com. Broadridge Financial Solutions, Inc. (NYSE: BR) is a global fintech leader delivering technology-driven solutions. Our culture is guided by the Service-Profit Chain and a commitment to diversity and inclusion. We enable better financial lives by providing the critical infrastructure that powers investing, corporate governance, and communications; we are a certified Great Place to Work and part of the S&P 500. We employ over 14,000 associates in 21 countries.
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