BioMarin Pharmaceutical Inc.
Director – Global Digital Strategy & Capabilities, Skeletal Conditions
BioMarin Pharmaceutical Inc., San Rafael, California, United States, 94911
Overview
Director – Global Digital Strategy & Capabilities, Skeletal Conditions. This is a pivotal opportunity to join BioMarin's Global Digital Strategy and Operations team as the Director of Global Digital Strategy & Capabilities. This role will embed digital strategy across BioMarin's Skeletal Conditions Business Unit, strengthening global brand presence and digital capabilities and aligning with brand strategy and broader global digital transformation initiatives. The successful candidate will translate deep customer insights into data-driven omnichannel customer engagement strategies for the Skeletal Conditions BU, developing and executing integrated Global digital strategies across channels such as web, paid media, SEO/SEM, email marketing, and CRM to maximize performance and customer experiences. Reporting to the Senior Director of Digital Strategy & Capabilities, this role partners with Brand teams, IT, digital operations, and data analytics to transform insights into strategies and deliver integrated omnichannel experiences that drive business impact.
Compensation
Base pay range: $176,000.00/yr - $242,000.00/yr
About BioMarin BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since 1997, BioMarin has applied its scientific expertise to understand the underlying causes of genetic conditions to create transformative medicines, using multiple treatment modalities. BioMarin develops medicines for patients with significant unmet medical need and maintains a diverse pipeline of commercial, clinical, and preclinical candidates with well-understood biology that offer opportunities to be first-to-market or provide substantial benefits over existing options.
About Commercial
Our Commercial organization leads global sales and marketing strategies and continues to solidify BioMarin’s commercial presence in the United States and Europe, with rapid growth in other regions.
Key Responsibilities
Define and lead the long-term Skeletal Conditions BU digital roadmap grounded in business objectives, brand priorities, and evolving customer journeys.
Be a trusted partner across the Skeletal Conditions BU, providing expert support and advice on digital strategy and implementation.
Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels (web, SEO/SEM, CRM, email, social, digital field tools).
Serve as the global digital subject matter expert and principal point of contact within the Skeletal Conditions therapeutic area.
Embed customer- and patient-centric omnichannel planning, execution, and measurement frameworks into annual brand planning.
Drive omnichannel segmentation, targeting, channel selection, and customer journey development with campaign orchestration aligned to business objectives.
Partner with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
Manage media spend, agency of record (AOR) relationships and media partner engagements.
Embed standards and industry best practices in digital initiatives and customer journey management.
Global Capabilities & Digital Excellence: embed core digital capabilities (CRM, CMS, CDP, marketing automation, Customer 360, MMX) and digital governance frameworks.
Advocate digital literacy and capabilities building within Skeletal Conditions brand teams and support the Digital Centre of Excellence (COE).
Enable digitally-driven segmentation and targeting strategies for field and brand teams, improving precision and resource allocation.
Advance digital maturity for Skeletal Conditions BU by championing new capabilities, governance standardization, and best practices in omnichannel execution.
Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.
Global Digital Governance: establish and maintain global standards for digital strategy execution across CRM, websites, SEO/SEM, email, vendor management, and digital performance tracking; evaluate vendors and platforms for alignment with goals, scalability, and ROI.
Enforce cross-functional digital governance to ensure compliant, high-quality delivery across digital initiatives.
Digital Measurement: define KPIs and metrics, build robust measurement frameworks and dashboards for real-time tracking and cross-channel attribution; provide executive-level performance reporting.
Develop and manage digital budgets, ensuring resource efficiency and maximum ROI.
Qualifications
Minimum 7-10 years of pharmaceutical, biotech or medical device experience in multichannel/omnichannel marketing, strategy, and campaign execution with measurable impact.
Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas.
Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.
Proven experience managing multiple agencies of record to develop and execute omnichannel strategies and tactics.
Strong sense of accountability and ability to collaborate in a dynamic environment; adaptable to changing conditions.
Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred.
Strong change management skills with experience leading organizational transformation and driving adoption in matrixed environments.
Highly organized and results-oriented; able to manage competing priorities and influence stakeholders.
Self-starter with collaboration, accountability, and solution-oriented approach.
Minimum Requirements
Proven track record developing and executing omnichannel campaigns with data-driven strategic thinking and customer/patient centricity.
Familiarity with modern digital technologies and platforms (CRM/CLM, CMS, marketing automation, digital performance tools).
Deep understanding of digital marketing channels (SEO, SEM, social, email, content), UX, and performance measurement.
Experience with digital transformation and change management in matrixed organizations.
Strategic thinker with a results-driven mindset and a passion for digital innovation.
Familiarity with industry best practices for customer orchestration and experience design.
Ability to travel up to 10% (domestic and international).
Note: This description describes the general nature of the job and may include other duties as assigned. It is not intended to be all-inclusive.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
The salary range for this position is: $176,000 to $242,000. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. This position may be eligible for a discretionary annual bonus, stock-based long-term incentives, paid time off, and a benefits package. Benefits include medical, dental, vision, and life insurance plans. For additional benefits information, visit: https://careers.biomarin.com/benefits.
Seniority level
Director
Employment type
Full-time
Job function
Biotechnology, Research and Pharmaceutical Manufacturing
#J-18808-Ljbffr
Director – Global Digital Strategy & Capabilities, Skeletal Conditions. This is a pivotal opportunity to join BioMarin's Global Digital Strategy and Operations team as the Director of Global Digital Strategy & Capabilities. This role will embed digital strategy across BioMarin's Skeletal Conditions Business Unit, strengthening global brand presence and digital capabilities and aligning with brand strategy and broader global digital transformation initiatives. The successful candidate will translate deep customer insights into data-driven omnichannel customer engagement strategies for the Skeletal Conditions BU, developing and executing integrated Global digital strategies across channels such as web, paid media, SEO/SEM, email marketing, and CRM to maximize performance and customer experiences. Reporting to the Senior Director of Digital Strategy & Capabilities, this role partners with Brand teams, IT, digital operations, and data analytics to transform insights into strategies and deliver integrated omnichannel experiences that drive business impact.
Compensation
Base pay range: $176,000.00/yr - $242,000.00/yr
About BioMarin BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health. Since 1997, BioMarin has applied its scientific expertise to understand the underlying causes of genetic conditions to create transformative medicines, using multiple treatment modalities. BioMarin develops medicines for patients with significant unmet medical need and maintains a diverse pipeline of commercial, clinical, and preclinical candidates with well-understood biology that offer opportunities to be first-to-market or provide substantial benefits over existing options.
About Commercial
Our Commercial organization leads global sales and marketing strategies and continues to solidify BioMarin’s commercial presence in the United States and Europe, with rapid growth in other regions.
Key Responsibilities
Define and lead the long-term Skeletal Conditions BU digital roadmap grounded in business objectives, brand priorities, and evolving customer journeys.
Be a trusted partner across the Skeletal Conditions BU, providing expert support and advice on digital strategy and implementation.
Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels (web, SEO/SEM, CRM, email, social, digital field tools).
Serve as the global digital subject matter expert and principal point of contact within the Skeletal Conditions therapeutic area.
Embed customer- and patient-centric omnichannel planning, execution, and measurement frameworks into annual brand planning.
Drive omnichannel segmentation, targeting, channel selection, and customer journey development with campaign orchestration aligned to business objectives.
Partner with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
Manage media spend, agency of record (AOR) relationships and media partner engagements.
Embed standards and industry best practices in digital initiatives and customer journey management.
Global Capabilities & Digital Excellence: embed core digital capabilities (CRM, CMS, CDP, marketing automation, Customer 360, MMX) and digital governance frameworks.
Advocate digital literacy and capabilities building within Skeletal Conditions brand teams and support the Digital Centre of Excellence (COE).
Enable digitally-driven segmentation and targeting strategies for field and brand teams, improving precision and resource allocation.
Advance digital maturity for Skeletal Conditions BU by championing new capabilities, governance standardization, and best practices in omnichannel execution.
Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.
Global Digital Governance: establish and maintain global standards for digital strategy execution across CRM, websites, SEO/SEM, email, vendor management, and digital performance tracking; evaluate vendors and platforms for alignment with goals, scalability, and ROI.
Enforce cross-functional digital governance to ensure compliant, high-quality delivery across digital initiatives.
Digital Measurement: define KPIs and metrics, build robust measurement frameworks and dashboards for real-time tracking and cross-channel attribution; provide executive-level performance reporting.
Develop and manage digital budgets, ensuring resource efficiency and maximum ROI.
Qualifications
Minimum 7-10 years of pharmaceutical, biotech or medical device experience in multichannel/omnichannel marketing, strategy, and campaign execution with measurable impact.
Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas.
Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.
Proven experience managing multiple agencies of record to develop and execute omnichannel strategies and tactics.
Strong sense of accountability and ability to collaborate in a dynamic environment; adaptable to changing conditions.
Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred.
Strong change management skills with experience leading organizational transformation and driving adoption in matrixed environments.
Highly organized and results-oriented; able to manage competing priorities and influence stakeholders.
Self-starter with collaboration, accountability, and solution-oriented approach.
Minimum Requirements
Proven track record developing and executing omnichannel campaigns with data-driven strategic thinking and customer/patient centricity.
Familiarity with modern digital technologies and platforms (CRM/CLM, CMS, marketing automation, digital performance tools).
Deep understanding of digital marketing channels (SEO, SEM, social, email, content), UX, and performance measurement.
Experience with digital transformation and change management in matrixed organizations.
Strategic thinker with a results-driven mindset and a passion for digital innovation.
Familiarity with industry best practices for customer orchestration and experience design.
Ability to travel up to 10% (domestic and international).
Note: This description describes the general nature of the job and may include other duties as assigned. It is not intended to be all-inclusive.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
The salary range for this position is: $176,000 to $242,000. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. This position may be eligible for a discretionary annual bonus, stock-based long-term incentives, paid time off, and a benefits package. Benefits include medical, dental, vision, and life insurance plans. For additional benefits information, visit: https://careers.biomarin.com/benefits.
Seniority level
Director
Employment type
Full-time
Job function
Biotechnology, Research and Pharmaceutical Manufacturing
#J-18808-Ljbffr