BioMarin Pharmaceutical Inc.
Director - Global Digital Strategy & Capabilities, Skeletal Conditions
BioMarin Pharmaceutical Inc., San Rafael, California, United States, 94911
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin's commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.
SUMMARY DESCRIPTION
This is a pivotal opportunity to join BioMarin's
Global Digital Strategy and Operations
team as the
Director of Global Digital Strategy & Capabilities . This individual will embed digital strategy across our Global brands, focusing on the Skeletal Conditions Business Unit. The successful candidate will be responsible for translating deep customer insights into impactful, data-driven omnichannel customer engagement strategies for the Skeletal Conditions BU. This includes developing, driving, and executing integrated Global digital strategies across a diverse range of channels such as web, paid media, SEO/SEM, email marketing, and CRM, all aimed at maximizing digital campaign performance, conversion success, and improved customer experiences. KEY RESPONSIBILITIES
Define and lead the long-term Skeletal Conditions Business Units digital roadmap, grounded in business objectives, brand priorities, and evolving customer journeys. Be a trusted and respected partner across the Skeletal Conditions Business Unit, providing expert support and advice on digital strategy and implementation, adding value to both strategic and tactical brand planning. Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels-websites, SEO/SEM, CRM, email, social, and digital field tools. Serve as the global digital subject matter expert and key point of contact within the Skeletal Conditions therapeutic area across internal and external stakeholders. Embed customer and patient-centric omnichannel planning, execution, and measurement frameworks, integrated into the yearly brand planning process. Drive omnichannel segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution. Manage media spend, AOR and media partner relationships Embed standards and industry best practices in digital initiatives and customer journey management. Qualifications
Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution. Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance. Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies. Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics. Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment. Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments. Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment. Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. The salary range for this position is: $176,000 to $242,000. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans. For additional benefits information, visit: https://careers.biomarin.com/benefits.
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This is a pivotal opportunity to join BioMarin's
Global Digital Strategy and Operations
team as the
Director of Global Digital Strategy & Capabilities . This individual will embed digital strategy across our Global brands, focusing on the Skeletal Conditions Business Unit. The successful candidate will be responsible for translating deep customer insights into impactful, data-driven omnichannel customer engagement strategies for the Skeletal Conditions BU. This includes developing, driving, and executing integrated Global digital strategies across a diverse range of channels such as web, paid media, SEO/SEM, email marketing, and CRM, all aimed at maximizing digital campaign performance, conversion success, and improved customer experiences. KEY RESPONSIBILITIES
Define and lead the long-term Skeletal Conditions Business Units digital roadmap, grounded in business objectives, brand priorities, and evolving customer journeys. Be a trusted and respected partner across the Skeletal Conditions Business Unit, providing expert support and advice on digital strategy and implementation, adding value to both strategic and tactical brand planning. Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels-websites, SEO/SEM, CRM, email, social, and digital field tools. Serve as the global digital subject matter expert and key point of contact within the Skeletal Conditions therapeutic area across internal and external stakeholders. Embed customer and patient-centric omnichannel planning, execution, and measurement frameworks, integrated into the yearly brand planning process. Drive omnichannel segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution. Manage media spend, AOR and media partner relationships Embed standards and industry best practices in digital initiatives and customer journey management. Qualifications
Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution. Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance. Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies. Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics. Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment. Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments. Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment. Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges. An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. The salary range for this position is: $176,000 to $242,000. BioMarin considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans. For additional benefits information, visit: https://careers.biomarin.com/benefits.
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