Red Frog Solutions
State Sales Manager - Florida (Premium Wine & Spirits Industry)
Remote (Must be based In Southern Florida) $150,000 base plus 25% performance based bonus, car allowance, and excellent benefits package Business expenses covered: Home office, gas, travel accommodations Reports to Regional Sales Manager We are looking for a seasoned commercial leader from the alcoholic beverages industry who brings deep supplier and distributor experience, strong people management skills, and a powerful industry network within Florida. The State Sales Manager Florida, will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of 3 - 4 Market Sales Managers. The role covers both on and off premise channels and will focus on delivering volume, visibility, and value for the portfolio. This is a high-impact, mid-to-senior level leadership role for a commercial sales professional ready to represent a globally recognized portfolio of premium brands. Essential Skills & Experience: Minimum 5 years' experience in the alcoholic beverages sector Must have experience working for both suppliers and distributors Demonstrated success managing a state or regional sales territory Proven track record of managing and developing sales teams (34 direct reports) Strong network of industry relationships across Florida able to open doors and create momentum quickly Strong commercial capabilities managing volume, pricing, distribution, and promotional execution Excellent leadership, coaching, and communication skills able to lead from the front Entrepreneurial, self-starting mindset able to operate with minimal supervision Skilled in working with distributors, key accounts, and internal stakeholders Technically proficient confident with Microsoft Office Suite Valid driver's licence and willing to travel 45 days per week throughout Florida Experience activating premium spirits and wine brands in both on- and off-premise channels (Preferred) Familiarity with field marketing, menu placement, and POS deployment (Preferred) Key Responsibilities: Collaborate with the Regional Sales Manager to define and execute the annual sales strategy Manage and support a team of Market Sales Managers across the state Oversee the full brand portfolio, ensuring executional excellence by SKU Drive volume, pricing, and merchandising performance across key accounts Build strong working relationships with distributors, wholesalers, and key customers Plan and execute pricing strategies, programming, and promotional activities Ensure visibility through POS, displays, menus, and consumer activations Personally lead and support high-impact key account calls Identify market trends, competitor activity, and opportunities for growth Regularly travel throughout the territory to oversee execution and mentor team members Participate in wholesaler meetings, sales planning, and brand strategy sessions Maintain tight control of budgets, expenses, and commercial return on investment
Remote (Must be based In Southern Florida) $150,000 base plus 25% performance based bonus, car allowance, and excellent benefits package Business expenses covered: Home office, gas, travel accommodations Reports to Regional Sales Manager We are looking for a seasoned commercial leader from the alcoholic beverages industry who brings deep supplier and distributor experience, strong people management skills, and a powerful industry network within Florida. The State Sales Manager Florida, will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of 3 - 4 Market Sales Managers. The role covers both on and off premise channels and will focus on delivering volume, visibility, and value for the portfolio. This is a high-impact, mid-to-senior level leadership role for a commercial sales professional ready to represent a globally recognized portfolio of premium brands. Essential Skills & Experience: Minimum 5 years' experience in the alcoholic beverages sector Must have experience working for both suppliers and distributors Demonstrated success managing a state or regional sales territory Proven track record of managing and developing sales teams (34 direct reports) Strong network of industry relationships across Florida able to open doors and create momentum quickly Strong commercial capabilities managing volume, pricing, distribution, and promotional execution Excellent leadership, coaching, and communication skills able to lead from the front Entrepreneurial, self-starting mindset able to operate with minimal supervision Skilled in working with distributors, key accounts, and internal stakeholders Technically proficient confident with Microsoft Office Suite Valid driver's licence and willing to travel 45 days per week throughout Florida Experience activating premium spirits and wine brands in both on- and off-premise channels (Preferred) Familiarity with field marketing, menu placement, and POS deployment (Preferred) Key Responsibilities: Collaborate with the Regional Sales Manager to define and execute the annual sales strategy Manage and support a team of Market Sales Managers across the state Oversee the full brand portfolio, ensuring executional excellence by SKU Drive volume, pricing, and merchandising performance across key accounts Build strong working relationships with distributors, wholesalers, and key customers Plan and execute pricing strategies, programming, and promotional activities Ensure visibility through POS, displays, menus, and consumer activations Personally lead and support high-impact key account calls Identify market trends, competitor activity, and opportunities for growth Regularly travel throughout the territory to oversee execution and mentor team members Participate in wholesaler meetings, sales planning, and brand strategy sessions Maintain tight control of budgets, expenses, and commercial return on investment